Draft:Love In Store Company
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|  |
| Type | Private |
|---|---|
| Industry | Retail services |
Area served | India |
| Services | Retail merchandising, retail audits, field marketing, shopper marketing, promoter management, direct payment solutions, e-commerce services |
| Website | www |
Love In Store is an Indian retail services company that provides retail execution, merchandising, in-store promoter management, retail audits, field force management, direct payment solutions, and e-commerce support services for consumer goods companies operating in India.[1]
The company develops software platforms for retail execution, field-force management, distributor engagement, retail audits and payment disbursals. A Harvard Business Review case study published through Ivey Publishing examined the company's integration of technology with retail operations and payment workflows. [2]
Operations
[edit]Love In Store was founded by Aditya Goel and Nishhit Sood as a retail services company focused on providing retail execution solutions for fast-moving consumer goods (FMCG) companies in India. According to BW Retail World, the company was established as a bootstrapped venture and began operations from a co-working space in Okhla, Delhi. [3]
References
[edit]- ^ "Indian retail's new battle: Neighbourhood groceries vs independent modern stores". Mint.
- ^ "Love In Store: A People + Tech + Payments Company". Harvard Business Review Store.
- ^ "From Fired Employee To Successful Entrepreneur: Aditya Goel's Story". BW Retail World.
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