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Litquidity | |
|---|---|
| Instagram information | |
| Page | |
| Years active | 2017-present |
| Genre | Financial satire |
| Followers | 895K (27 April 2026) |
| Website | www.litquidity.co |
Litquidity is a pseudonymous Instagram account that satirizes and provides commentary on the inner workings of Wall Street, primarily through the medium of internet memes. First active in 2017, Litquidity gained a broad-based following in the financial niche and was recognized in publications including Business Insider, Intelligencer, the New York Post, Bloomberg, Fast Company, and the Financial Times.
The account has since expanded its operations to include branded merchandise, venture capital, recruitment, and in-person sporting events. Litquidity publishes a newsletter titled ExecSum, and has an active presence on X as well as Instagram. The account's owner was identified in 2024 to be industry professional Hank Medina.[1]
History
[edit]The Litquidity account first drew attention for its comedic takes, alongside the likes of other "finfluencers" GSElevator, ArbitrageAndy, NotYourFathersBroker, and ThisGuyFuchz.[2] The account's early successes also included a Zoom stunt with Jefferies CEO Rich Handler,[3] satirical merch,[4] and a widely-lauded initiative to bring pay transparency to the "notoriously" grueling investment banking industry.[5][6] Of Litquidity's style, New York Magazine's Intelligencer wrote, "But unlike his pseudonymous predecessors [...] Litquidity spoke in pictures." [7]
Litquidity then solidified its status as a business venture in 2021 with the hire of former Centerview Partners banker and reality TV contestant Mark Moran, buoyed by a venture scout partnership with Bain Capital Ventures.[8] The business was home to a podcast and a student-athlete program[9] until Moran exited the business in 2022, after deal talks that he alleges did not materialize as expected.[10] In January of 2023, Litquidity signed a partnership with executive recruitment firm Whitney Partners.[11]
In February of 2024, a series of news outlets (Business Insider, Yahoo! Finance, and the Financial Times) published the identity of Litquidity, revealed to be then 32-year-old Hank Medina.[12] Medina stated in an interview with the FT that the brand's prior "anonymity had helped him combat anxiety" but that it could now be a holding company to realize his vision in media and sports.[1] Of that vision, Medina has referenced television series Silicon Valley, Entourage, and Industry as inspirations.
The account teased a mainstream TV venture in 2023 before shelving it to pursue a now-shuttered wellness club and a following successful events business.[13]
From 2022 onwards, Litquidity has been active in venture capital.[14] The venture capital arm of Litquidity has made 60+ investments across AI, fintech, and defense tech, as well as independent film.[15]
Founder
[edit]Medina is a Miami native and Cornell University alumnus, whose own Wall Street experience ranges from investment banking firm Jefferies to Connecticut-based Wexford Capital,[1] and who was an investment banking associate at Deutsche Bank prior to quitting to work on Litquidity full-time.[7]
Responses and critiques
[edit]Generally, the tone of the public reception towards Litquidity has been positive, bemused, and optimistic. Litquidity founder Hank Medina has been described as "soft-spoken" and "polite" (contrary to his traditional online persona),[1] "funny,"[16] and part of a "next generation of media entrepreneurs."[14]
Media controversy centers around the exit of first-hire Moran, and extended to the de-anonymizing of the account in 2024 with allegations that the value of the business was lower than Medina's initial estimate of $20M.[10]
References
[edit]- ^ a b c d Darbyshire, Madison (2024-02-06). "'Meme-lord' Litquidity reveals his true identity". Financial Times.
{{cite news}}: CS1 maint: url-status (link) - ^ Meisenzahl, Mary (2019-08-15). "The unreal life of Wall Streeters, captured in a meme Instagram account that's going viral". Business Insider. Retrieved 2026-04-28.
- ^ Alexander, Reed. "One of Wall Street's highest-paid CEOs is hosting a virtual lunch with followers of finmeme account Litquidity. Jefferies' Rich Handler explained how he's 'trying to help in a small way while the world is so upside down.'". Business Insider. Retrieved 2026-04-28.
- ^ Bradley, Sorcha; published, The Week UK (2023-06-27). "Litquidity: the financial 'meme-lord' taking Wall Street by storm". The Week. Retrieved 2026-04-28.
- ^ "Goldman Sachs hands out biggest bonuses on Wall Street". 2022-02-22. Retrieved 2026-04-28.
- ^ Constanz, Jo (2024-02-24). "Litquidity Salary Reports Help Bankers Measure Up Annual Raises". Bloomberg.
{{cite news}}: CS1 maint: url-status (link) - ^ a b Wieczner, Jen (2021-05-11). "Litquidity Capital Is the Meme King of Wall Street". Intelligencer. Retrieved 2026-04-28.
- ^ Sraders, Anne. "Finance meme influencer 'Litquidity' talks about his mainstream move to partner with Bain Capital Ventures". Fortune. Retrieved 2026-04-28.
- ^ Litquidity, Exec Sum-. "Litquidity - 2022 Year End Letter". Exec Sum. Retrieved 2026-04-28.
- ^ a b Cuccinello, Reed Alexander, Hayley. "Meet the man behind Litquidity, the Instagram account dominating Wall Street's rumor mill". Business Insider. Retrieved 2026-04-28.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Tan, Gillian (2023-01-10). "Litquidity Wants To Disrupt How Junior Bankers Are Recruited". Bloomberg.
{{cite news}}: CS1 maint: url-status (link) - ^ "Man behind 'Litquidity' social media accounts is revealed". Yahoo Finance. Archived from the original on 2024-02-22. Retrieved 2026-04-28.
- ^ "Wall Street meme king Litquidity getting into pickleball craze". 2023-08-10. Retrieved 2026-04-28.
- ^ a b "How meme king Litquidity is making bank by skewering Wall Street". Fast Company. 2022-08-21. Archived from the original on 2023-06-29. Retrieved 2026-04-28.
- ^ Capital, Litquidity (2026-01-21). "Litquidity's 2025 Year-End Letter". Litquidity. Retrieved 2026-04-28.
- ^ "Identity of Wall Street 'meme-lord' behind Litquidity account revealed". 2024-02-07. Retrieved 2026-04-28.