Draft:Innovative Hub
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|  |
| Type | Privately held |
|---|---|
| Industry | Digital marketing, e-commerce |
| Founded | 2016 |
| Founder | Zoe Zuo |
Area served | Southeast Asia, mainland China |
Key people | Zoe Zuo (Founder and Managing Director) |
| Products | Social commerce, cross-border e-commerce enablement, digital marketing |
Number of employees | 51–200 (est.) |
| Website | innovativehub |
Innovative Hub Pte Ltd (UEN 201632791Z, trading as Innovative Hub) is a Singapore-headquartered digital marketing and cross-border e-commerce agency. Founded in 2016, the company provides services to SMEs and brands seeking to expand across e-commerce platforms in Southeast Asia and mainland China. It is headquartered at 2 Sims Close, Singapore.
History
[edit]Innovative Hub was incorporated in Singapore in 2016 by Zoe Zuo, who had previously worked in the business media industry.[1][2] The company was established as an authorised channel partner of Alibaba.com in Singapore, focused on helping local SMEs onboard the B2B trade platform and gain access to international buyers.
By 2023, Innovative Hub was operating as an Alibaba.com Global Service Partner and described itself as having served over 1,000 SMEs across Singapore, Vietnam, and Malaysia.[citation needed] In June 2023, Alibaba.com, the Infocomm Media Development Authority (IMDA), and Enterprise Singapore signed a Memorandum of Intent to support Singapore SMEs in cross-border e-commerce; Innovative Hub was named as the designated local channel through which SMEs could access the associated "Go Global" packages.[3]
Founder and Managing Director Zoe Zuo has been cited in national media as a voice on SME internationalisation and cross-border e-commerce.[4]
Services
[edit]Innovative Hub offers services across two broad areas: digital marketing and cross-border e-commerce enablement.
Digital marketing services include performance marketing, creator and influencer management, livestreaming production, and social commerce campaign management, primarily on TikTok Shop and Xiaohongshu (Rednote).[1] The company operates as a TikTok Shop Partner (TSP), providing end-to-end shop operations and performance marketing for seller clients, and manages account operations on platforms including Shopee, Lazada, Rednote, and Dianping.[citation needed]
Cross-border e-commerce enablement services include onboarding SMEs onto Alibaba.com as certified Gold Suppliers, managing product listings, handling buyer inquiry workflows, and providing cross-border logistics coordination.[3] As a certified Alibaba.com Global Gold Supplier partner for Southeast Asia, Innovative Hub assists clients in gaining the Gold Supplier designation on the platform.[3][5]
Innovative Hub has been designated an IMDA Pre-Approved Vendor under Singapore's Productivity Solutions Grant (PSG) scheme, making its digital marketing services eligible for co-funding support for qualifying SME clients.[citation needed]
Awards and recognition
[edit]In 2023, Innovative Hub received four tier-based recognitions at TikTok Shop's Star Agency Awards programme:
- Platinum Star Agency Award (Jul–Aug 2023)
- Diamond Star Agency Award (Jul–Aug 2023)
- Diamond Star Agency Award (Sep–Dec 2023) (×2 certificates)
These recognitions were awarded across the Jul–Aug and Sep–Dec 2023 performance periods.[citation needed]
At the Marketing-Interactive MARKies Awards 2025, held in Singapore, Innovative Hub received the Silver award in the "Most Effective Use – Social Commerce" category for a TikTok Shop campaign executed for skincare brand Blé de Fonty.[6]
References
[edit]- ^ a b "Leading Ladies: Zoe Zuo". Portfolio Magazine. 16 March 2023. Retrieved 2026-07-07.
- ^ "做个佼佼女－左琪 Zoe Zuo". PIN Prestige (in Chinese). 9 March 2018. Retrieved 2026-07-07.
- ^ a b c "Alibaba.com, IMDA and Enterprise Singapore Sign MOI to Help Singapore SMEs Unlock Online Export Opportunities" (Press release). PR Newswire. 15 June 2023. Retrieved 2026-07-07.
- ^ Zalizan, Taufiq (10 March 2023). "Big Read: Singapore firms need new playbook to spread wings abroad". Channel NewsAsia. Retrieved 2026-07-07.
- ^ "Leveraging expertise and network for startup success". Singapore Business Review. Retrieved 2026-07-07.
{{cite web}}: Unknown parameter|note=ignored (help) - ^ "2025 Winners – MARKies Awards Singapore". Marketing-Interactive. Retrieved 2026-07-07.
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