Draft:Ewa Chodakowska
Submission declined on 29 June 2026 by ChrysGalley (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
 | Review waiting, please be patient.
This may take 4 months or more, since drafts are reviewed in no specific order. There are 4,487 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
Ewa Chodakowska is a Polish fitness trainer, author, media personality and entrepreneur. She became known in Poland through home workout programmes and later developed business ventures connected with online training, diet services, food, cosmetics and sportswear-related projects.
Fitness and media career
[edit]Chodakowska became publicly associated with home fitness programmes in Poland in the early 2010s. Her communication with fitness audiences has been discussed in academic literature. A 2015 article in the Baltic Journal of Health and Physical Activity analysed her language and style of interaction with followers in the physical activity market.[1] A 2016 article in Progress in Health Sciences examined marketing and public relations techniques used in promoting the "Ewa Chodakowska method"; the study was based on a questionnaire completed by 1,005 respondents familiar with her programmes.[2]
In June 2014, Chodakowska took part in the Warsaw fitness event "all in for #mygirls" at Legia Warsaw Stadium. Interia reported that the event involved a large open-air group workout and that Chodakowska set a Guinness World Record during the event.[3] In 2017, Viva! reported that she and Lefteris Kavoukis led another large group fitness event during the final of BeActive Tour, connected with a Guinness World Record attempt in holding the plank position.[4]
Chodakowska has also appeared in television and online media formats. In 2019, she was a juror on the TVP programme Dance Dance Dance.[5] In 2024, she co-hosted the TVN programme Razem OdNowa with Joanna Krupa. Press reported that the programme was watched by an average of 534,000 viewers.[6] In 2026, Press reported that she would host Ocal siebie, a monthly video podcast for the YouTube channel of Viva!, with conversations about self-acceptance, mental health and wellbeing.[7]
Business activities
[edit]Chodakowska's business activity has been covered by Polish business media. In 2019, Money.pl analysed financial documents of companies belonging to Chodakowska and her husband Eleftherios Kavoukis. According to the article, revenue from their main companies increased from 22.08 million złoty in 2017 to 25.74 million złoty in 2018, while profit decreased from 16.43 million złoty to 14.10 million złoty.[8]
In 2020, Wprost wrote that Chodakowska had appeared on its list of the 50 richest Polish women since 2017. The magazine reported that she was then a co-owner of nine companies listed in the Polish National Court Register, operating in clothing, cosmetics, food and diet catering.[9] The same article identified BeBio as a central company in her business activity and linked it with BeActive TV, the BeBio shop, fitness equipment, books, DVDs, cosmetics and food products.[9]
Financial results of BeBio were also reported by business media. In 2020, Business Insider Polska, citing Wirtualne Media, reported that BeBio, owned by Chodakowska and Eleftherios Kavoukis, recorded 14.89 million złoty in sales revenue and 4.68 million złoty in net profit in 2019.[10]
Chodakowska has also been linked with food-sector investments. In 2022, Business Insider Polska reported that Rafał Brzoska and Chodakowska were shareholders in FoodWell, a company formed from the merger of Bakalland and Purella, and that the company planned to exceed 1 billion złoty in annual turnover by 2026.[11]
Brand partnerships and public projects
[edit]In 2024, Wirtualne Media reported that Chodakowska had started a collaboration with CCC Group connected with the Reebok brand. The article said that she was to be involved in co-creating Reebok collections, rather than only appearing in brand communication.[12]
In February 2026, Wirtualne Media reported that Chodakowska and her foundation initiated the social campaign Pokochaj swoje ciało. Ocal swoje życie ("Love your body. Save your life"). The campaign concerned public discussion of obesity and opposition to the stigmatisation of people living with obesity, and was supported by the Philanthropic Consortium and the Omenaa Foundation.[13]
References
[edit]- ^ Murrmann, Julia (2015). "The idiolect of fitness professional Ewa Chodakowska in the context of communication with a target audience within the physical activity marketplace". Baltic Journal of Health and Physical Activity. 7 (4): 103–116. doi:10.29359/BJHPA.07.4.10. Retrieved 30 June 2026.
- ^ Tyrańska-Fobke, A.; Konieczna, A.; Kuich, A.; Janaszczyk, A.; Leoniuk, K. (2016). "Chosen marketing and public relations techniques used by Ewa Chodakowska in promoting a healthy lifestyle - study on opinions of respondents on the Ewa Chodakowska method" (PDF). Progress in Health Sciences. 6 (2): 84–91. doi:10.5604/01.3001.0009.5054. Retrieved 30 June 2026.
- ^ "Chodakowska pobiła rekord Guinnessa". Interia Styl (in Polish). 12 June 2014. Retrieved 30 June 2026.
- ^ Figaszewska, Olga (25 April 2017). "Ewa Chodakowska po raz kolejny pobiła rekord Guinnessa! W czym?". Viva.pl (in Polish). Retrieved 30 June 2026.
- ^ Krasicki, Artur (31 March 2019). "Ewa Chodakowska nie tylko o "Dance, Dance, Dance": Teraz się bawię!". Interia (in Polish). Retrieved 30 June 2026.
- ^ Kozielski, Maciej (2 March 2024). "Program Ewy Chodakowskiej i Joanny Krupy w TVN śledziło 534 tys. widzów". Press (in Polish). Retrieved 30 June 2026.
- ^ Zdzieborska, Marta (20 June 2026). "W lipcu premierę będzie miał wideopodcast Ewy Chodakowskiej "Ocal siebie"". Press (in Polish). Retrieved 30 June 2026.
- ^ Ratajczak, Mateusz (24 July 2019). "Ewa Chodakowska nie radzi sobie w biznesie? Powiększa przychody i utrzymuje milionowe zyski". Money.pl (in Polish). Retrieved 30 June 2026.
- ^ a b "Lista 50 najbogatszych Polek: Lewandowska czy Chodakowska. Która jest bogatsza?". Wprost (in Polish). 4 October 2020. Retrieved 30 June 2026.
- ^ "Tak zarabia Ewa Chodakowska. Znalazła sposób na pandemię". Business Insider Polska (in Polish). 7 October 2020. Retrieved 30 June 2026.
- ^ "FoodWell. Rafał Brzoska i Ewa Chodakowska stoją z nowym projektem. Chcą podbić rynek zdrowej żywności". Business Insider Polska (in Polish). 12 October 2022. Retrieved 30 June 2026.
- ^ jd (29 August 2024). "Ewa Chodakowska reklamuje kolejną markę odzieżową. Dalej na sportowo". Wirtualne Media (in Polish). Retrieved 30 June 2026.
- ^ Dąbrowska-Cydzik, Justyna (26 February 2026). "Chodakowska przeciw stygmatyzacji otyłości. Rusza kampania "Pokochaj swoje ciało"". Wirtualne Media (in Polish). Retrieved 30 June 2026.
LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice.
These tools are prone to specific issues that violate our policies:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
See the advice page on large language models for more information.