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Evan Shapiro | |
|---|---|
| Occupations | Television producer, media executive, media analyst |
| Years active | 1990s–present |
| Known for | President of IFC and Sundance Channel; founder of Seeso; creator of the Media Universe Map |
| Title | Media Cartographer, ESHAP |
Evan Shapiro is an American television producer, media executive, and media analyst.[1] He is the founder and Media Cartographer of ESHAP, a creator-driven media research and consultancy, and is known for creating the "Media Universe Map," an infographic tracking entertainment and technology conglomerates.[2]
Previously, Shapiro served as President of IFC and Sundance Channel, Executive Vice President of Digital Enterprises at NBCUniversal (where he founded the streaming service Seeso), and President of National Lampoon, Inc..[3][4]
Executive career and television production
[edit]During his tenure as President of IFC and Sundance Channel, Shapiro executive produced several television series and documentary films. His production credits during this period include Portlandia (which received a Peabody Award), the documentary series Brick City (Peabody Award recipient and Emmy nominee), and the interview series Dinner for Five (Emmy nominee).[1]
In 2013, Shapiro launched the cable channel Pivot TV. He subsequently joined NBCUniversal as Executive Vice President of Digital Enterprises, where he spearheaded the creation and 2016 launch of the comedy subscription streaming service Seeso.[3] He has executive produced additional television and film projects, including Joseph Gordon-Levitt's HitRecord on TV (Emmy Award winner), Take My Wife, Harmonquest, and the Sundance documentary This Film Is Not Yet Rated.[1]
ESHAP and Media Cartography
[edit]Shapiro operates ESHAP, a creator-driven media research and consultancy, through which he publishes the industry analysis newsletter Media War & Peace.[2]
In 2020, Deadline Hollywood published Shapiro's first "Media Universe Map," an infographic mapping the relative valuations, subscriber counts, and market share of major tech, media, and streaming entities.[1] The graphic gained broad traction in entertainment trade reporting, leading to Shapiro being characterized as a "media cartographer."[2]
Shapiro curates and hosts industry events based on his media analysis. He produces the annual Media Universe Summit at the StreamTV Show in Denver, Colorado, focusing on television economics and audience trends.[5] In 2026, he curated the inaugural StreamTV Europe conference in Lisbon, Portugal.[6] Additionally, Shapiro has delivered keynote addresses at global media and technology trade conventions, including IBC, MIPCOM, NATPE, CES, and SXSW.[1]
In November 2025, Shapiro executive produced the independent comedy film SKIT, written and directed by Des Lombardo and Badr Mastrouq.[7] Distributed by Filmhub and premiered on Tubi, the mockumentary is set in 2007 and follows three college students attempting to create a viral video during the early era of YouTube.[7] Shapiro produced the micro-budget film through ESHAP as a case study in creator-led distribution and low-cost production models.[8]
Media War & Peace
[edit]Shapiro writes and publishes Media War & Peace, a weekly industry newsletter on Substack.[9] The publication analyzes global entertainment economics, streaming business models, corporate restructuring, and technology shifts within the media landscape.[9]
The Media Odyssey
[edit]In 2024, Shapiro co-created and began co-hosting The Media Odyssey, a weekly media business podcast, alongside streaming strategist Marion Ranchet.[10] The podcast analyzes international television market trends, creator economy dynamics, and platform viewing metrics.
The Affinity Economy
[edit]In late 2025, Shapiro introduced the concept of the "Affinity Economy" through industry keynotes and presentations, including a masterclass with PreciseTV and sessions at MIP London.[11][12] The thesis posits that the convergence of streaming and social media platforms has shifted entertainment valuation from broad, passive audience reach to community-driven engagement, niche fandom, and creator-led distribution models.[12] Shapiro highlighted the micro-budget film SKIT (2025) as an operational case study for the model, advocating for direct audience alignment over traditional studio distribution frameworks.[13]
Creator Ecosphere Map
[edit]In October 2025, Shapiro unveiled the "Creator Ecosphere Map" at Advertising Week New York, created in collaboration with Shira Lazar of What's Trending and Filmhub. The infographic maps digital platforms, creator-led studios, and monetization tools across the creator economy, introducing a metric called "Engagement Quality" (EQ) to measure audience interaction relative to raw follower counts.
ESHAP Cross-Screen Attention Index
[edit]In 2026, Shapiro launched the ESHAP Cross-Screen Attention Index, a public media analytics tool designed to measure total video viewership and attention share across television and mobile screens. The index aggregates cross-platform consumption data across eight global markets (including the United States, United Kingdom, Germany, France, Italy, Spain, Brazil, and Mexico), cross-referencing traditional television measurement datasets (such as Nielsen, BARB, and Kantar) with mobile analytics data from Comscore and Sensor Tower. The tool tracks shifts in media consumption across age demographics, evaluating the redistribution of viewing time between linear television, subscription video on demand, and mobile video platforms such as YouTube and TikTok.
Academic career
[edit]Shapiro is a former adjunct professor of media and communications at New York University's Stern School of Business and Fordham University's Gabelli School of Business.[1]
Board memberships and advisory roles
[edit]Shapiro serves as an advisor and board member across media organizations, non-profit institutions, and academic bodies:
- Trustee, American Theatre Wing[14]
- Board Member, Ghetto Film School[15]
- Strategic Advisor, Filmhub[16]
- Board Chair, One Diverse Industry[17]
Awards and recognition
[edit]Projects produced or created by Shapiro have received television, digital, and media industry accolades:
- Webby Awards: Winner (2026) for Creator Excellence – Best Thought Leadership (Evan Shapiro – Media Cartographer)[18]
- Peabody Award: Winner for Portlandia (IFC) and Brick City (Sundance Channel)[19]
- Primetime Emmy Awards: Executive producer on Emmy-winning project HitRecord on TV and nominated series Dinner for Five and Brick City[20]
Selected filmography
[edit]- Dinner for Five (2001–2005) – Executive Producer
- This Film Is Not Yet Rated (2006) – Executive Producer
- Brick City (2009–2011) – Executive Producer
- Portlandia (2011–2018) – Executive Producer
- HitRecord on TV (2014–2015) – Executive Producer
- Take My Wife (2016–2018) – Executive Producer
- Harmonquest (2016–2019) – Executive Producer
- SKIT (2025) – Executive Producer
References
[edit]- 1 2 3 4 5 6 "Evan Shapiro - Faculty Profile". Fordham University. Retrieved 2026-08-03.
- 1 2 3 "Speaker: Evan Shapiro". NATPE Global. Retrieved 2026-08-03.
- 1 2 Petski, Denise (2017-05-03). "Evan Shapiro Exits As Head Of NBCUniversal's Seeso Streaming Service". Deadline Hollywood.
- ↑ Petski, Denise (2019-05-13). "National Lampoon Names Evan Shapiro As President". Deadline Hollywood.
- ↑ "Media Universe Summit". StreamTV Show. Retrieved 2026-08-03.
- ↑ "Evan Shapiro: Choose the Path Leading to the Future, Not the Past". ScreenMDM. 2026-04-13. Retrieved 2026-08-03.
- 1 2 "Filmhub & ESHAP Release Extended Trailer & Key Art for 'SKIT'". Nerds That Geek. 2025-10-15. Retrieved 2026-08-03.
- ↑ "Evan Shapiro: The Affinity Economy and a New Model for Indie Film". Future of Film. Retrieved 2026-08-03.
- 1 2 "Media War & Peace by Evan Shapiro". Substack. Retrieved 2026-08-20.
- ↑ "The Media Odyssey Podcast". iHeartMedia. Retrieved 2026-08-20.
- ↑ "The Affinity Economy: A Masterclass". The Media Odyssey Podcast. 2025-11-06. Retrieved 2026-08-03.
- 1 2 "MIP London 2026: Evan Shapiro warns the TV industry of the 'affinity economy'". Prensario Zone. 2026-02-24. Retrieved 2026-08-03.
- ↑ "Evan Shapiro: The Affinity Economy and a New Model for Indie Film". Future of Film. 2026-04-02. Retrieved 2026-08-03.
- ↑ "Trustees: Evan Shapiro". American Theatre Wing. Retrieved 2026-08-20.
- ↑ "Speaker Evan Shapiro". Realscreen. Retrieved 2026-08-20.
- ↑ Lazar, Shira (2025-10-31). "The New Map of Influence: How Small Businesses Can Compete Like Creators". Inc. Retrieved 2026-08-20.
- ↑ "My Digital Hero: Evan Shapiro". New Digital Age. Retrieved 2026-08-20.
- ↑ "Evan Shapiro - Media Cartographer | Webby Winner | 2026 The Webby Awards". The Webby Awards. Retrieved 2026-08-20.
- ↑ "Peabody Award Winners". Peabody Awards. Retrieved 2026-08-20.
- ↑ "Evan Shapiro - Emmy Awards and Nominations". Television Academy. Retrieved 2026-08-20.