Draft:Dotts Media House
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| Type | Private |
|---|---|
| Industry | Marketing communications |
| Founded | 2014 |
| Founder | Tiwalola Olanubi |
Area served | Nigeria |
| Key people | Tiwalola Olanubi (Chief Executive Officer) |
| Services | Marketing communications, public relations, digital marketing |
| Website | dottsmediahouse |
Dotts Media House is a digital marketing communications company based in Lagos, Nigeria.[1][2] It is known for its research on influencer marketing in Nigeria, through the publication of the Nigeria Influencer Marketing Report (NIMR), an annual report examining trends in the country's influencer marketing sector.[3]
History
[edit]Dotts Media House was established in 2014 by Tiwalola Olanubi.[4] The company started as an influencer marketing firm before going into other marketing communications services.[5]
In 2019, Dotts Media House introduced the Nigeria Influencer Marketing Report (NIMR), a research publication examining the development of influencer marketing in Nigeria.[6]
Nigeria Influencer Marketing Report
[edit]In 2019, Dotts Media House published the first edition of the Nigeria Influencer Marketing Report (NIMR), an annual report examining trends in influencer marketing, digital advertising and the creator economy in Nigeria.[7][8]
The report analyses social media usage, consumer behaviour, content creation, advertising expenditure and relationships between brands and social media influencers.[9]
Subsequent editions of the report have examined the use of influencer marketing by brands, audience engagement across social media platforms and trends.[10] Publications have cited findings from the report when reporting on developments within Nigeria's advertising and communications industries.[11][12] The report has become a recurring publication of the company and has also been cited in academic discussions of influencer-marketing practices in Nigeria.[13][14][15]
Trendupp Africa
[edit]In 2020, Dotts Media House announced the launch of Trendupp Africa, a platform focused on Nigeria's creator economy and influencer ecosystem.[16][17]
In 2021, Trendupp Africa introduced the Trendupp Awards, an annual awards ceremony recognizing content creators, influencers, brands and organisations active on social media platforms.[18][19]Although organized through Trendupp Africa, the awards have become one of the company's best-known public initiatives.[20]
Recognition
[edit]The company has received recognition at advertising and marketing industry awards. In 2018, it received the Africa's Most Outstanding Quality Digital Marketing Company of the Year award at the African Quality Achievement Awards.[21]Later recognition included awards at the Pitcher Awards for advertising campaigns produced by the company.[22]
References
[edit]- ↑ Report, Agency (5 February 2019). "DottsMediaHouse unveils the first-ever Influencer Marketing Report in Nigeria". Punch Newspapers. Retrieved 6 August 2026.
- ↑ Okogba, Emmanuel (24 August 2021). "DottsMediaHouse champions reduction of accidents through safe crossing project". Vanguard News. Retrieved 6 August 2026.
- ↑ Nation, The (29 February 2020). "Dotts Media House releases second edition of Nigeria Influencer Marketing Report 2020". The Nation Newspaper. Retrieved 29 July 2026.
- ↑ Amos, Kobor (1 December 2024). "DottsMediaHouse marks 10th anniversary with expansion plans across Africa, Middle East". The Guardian Nigeria News - Nigeria and World News. Retrieved 29 July 2026.
- ↑ Amos, Kobor (1 December 2024). "DottsMediaHouse marks 10th anniversary with expansion plans across Africa, Middle East". The Guardian Nigeria News - Nigeria and World News. Retrieved 14 August 2026.
- ↑ Faith, Adeoye (3 January 2020). "Dotts Media nominated as most outstanding digital marketing company". Tribune Online. Retrieved 11 August 2026.
- ↑ Nation, The (29 February 2020). "Dotts Media House releases second edition of Nigeria Influencer Marketing Report 2020". The Nation Newspaper. Retrieved 29 July 2026.
- ↑ Report, Agency (5 February 2019). "DottsMediaHouse unveils the first-ever Influencer Marketing Report in Nigeria". Punch Newspapers. Retrieved 6 August 2026.
- ↑ Nation, The (29 February 2020). "Dotts Media House releases second edition of Nigeria Influencer Marketing Report 2020". The Nation Newspaper. Retrieved 29 July 2026.
- ↑ "NIGERIA INFLUENCER MARKETING REPORT - 2019 AS A CASE STUDY - Dotts Media House". www.readkong.com. Retrieved 20 August 2026.
- ↑ Ogunyinka, Victor (24 December 2021). "The advertising industry in Nigeria: Maximising the post-COVID reality". Vanguard News. Retrieved 20 August 2026.
- ↑ "Knowledge". Red Media Africa. Retrieved 20 August 2026.
- ↑ Okojie-Okeiyi, Josephine (3 March 2022). "DotsMediaHouse releases 3rd edition of Nigeria Influencer Marketing Report". Businessday NG. Retrieved 20 August 2026.
- ↑ Oboh (3 March 2020). "Media agency releases influencer marketing report". Vanguard News. Retrieved 20 August 2026.
- ↑ YUSUF, Khadijah Temitope; OLATUNJI, Rotimi Williams; OKUNNU, Ganiu Oladega (2025). "Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria". International Journal of Research and Innovation in Social Science. IX (XIII): 159–171. doi:10.47772/IJRISS.2025.913COM0015. ISSN 2454-6186.
- ↑ "Dotts Media Releases Second Edition Nigeria Influencer Marketing Report – THISDAYLIVE". Retrieved 11 August 2026.
- ↑ Africa, Tech Track (18 April 2023). "Nominations open for Trendupp awards 2023". Tech Track Africa. Retrieved 11 August 2026.
- ↑ CHIOMA (4 May 2021). "Trendupp Awards - Nigeria's First-Ever Influencers & Content Creators Awards - Announces Call for Nominations". Vanguard Allure. Retrieved 11 August 2026.
- ↑ "Trendupp Awards: Sheggz, Phyna win top honours - P.M. News". Retrieved 11 August 2026.
- ↑ Lawal, Oluwaseyi (10 July 2024). "Nigerian content creators, influencers, win big at Trendupp awards". Marketing Edge Magazine. Retrieved 11 August 2026.
- ↑ Guardian, The (4 October 2018). "Dotts Media wins digital marketing award". The Guardian Nigeria News - Nigeria and World News. Retrieved 11 August 2026.
- ↑ Okogba, Emmanuel (25 July 2022). "DottsMediaHouse beats other agencies At Pitcher Awards 2022, Wins Silver and Bronze". Vanguard News. Retrieved 14 August 2026.
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