Draft:C J Vetrievel
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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Abhishaanth (talk) 13:32, 9 August 2026 (UTC)
C. J. Vetrievel | |
|---|---|
| Occupations | Orthopaedic surgeon, healthcare entrepreneur |
| Organization | Be Well Hospitals |
| Known for | Founding Be Well Hospitals |
| Title | Chairman and managing director |
C. J. Vetrievel is an Indian orthopaedic surgeon and healthcare entrepreneur. He is the co-founder, chairman and managing director of Be Well Hospitals, a network of secondary-care hospitals established in 2011.[1][2]
Vetrievel previously practised as an orthopaedic surgeon at medical institutions outside India and later held management positions at Apollo Hospitals. His work with Be Well has focused on developing secondary-care hospitals serving populations outside major metropolitan centres.[1]
Early life and education
[edit]Vetrievel studied medicine at Stanley Medical College in Chennai.[1] He subsequently trained and practised as an orthopaedic surgeon and gained professional experience at medical institutions outside India, including in Australia, Germany, Ireland, the Maldives and Switzerland.[1][3]
Medical and management career
[edit]After practising medicine internationally, Vetrievel moved into hospital administration and management.[3] He joined Apollo Hospitals and subsequently held senior management responsibilities, including serving as chief operating officer of its Projects Division.[2]
During his work in hospital management, Vetrievel became interested in the provision of organised secondary healthcare outside large metropolitan tertiary-care hospitals. The Indian School of Business case study on Be Well Hospitals describes his experience at Apollo and his subsequent development of a hospital model aimed at serving patients closer to their home towns.[2]
After leaving Apollo, Vetrievel was associated with Deepam Hospitals before pursuing the establishment of a separate secondary-care hospital network.[2]
Be Well Hospitals
[edit]Founding
[edit]Vetrievel co-founded Be Well Hospitals with C. Lakshmanan in 2011.[2] The first hospital began operations in Puducherry that year. The organisation was developed as a network of multispecialty hospitals providing primary and secondary healthcare, particularly in semi-urban areas, industrial towns and district centres.[2]
In 2013, Business Standard reported that Be Well operated five hospitals across Tamil Nadu and Puducherry and planned to expand its network in Tier II and Tier III cities.[4]
Secondary-care model
[edit]Vetrievel has advocated a hospital model positioned between primary-care facilities and large tertiary and super-specialty hospitals. In 2013, Express Healthcare discussed his approach to establishing secondary-care hospitals in Tier II and Tier III locations.[5]
Be Well's healthcare model later became the subject of academic business case studies. In 2017, researchers from the Indian School of Business published Be Well Hospitals – Branding a Mid-Tier Service in a Two-Tier Market, examining the development and positioning of the hospital network.[2]
A second Indian School of Business case, Be Well Hospitals: Service Excellence in Secondary Healthcare, was published in 2020 and examined clinical and non-clinical operations and service delivery within the network.[6]
In 2022, The New Indian Express profiled Vetrievel and his approach to secondary healthcare.[1] The same year, The Times of India reported that Be Well operated ten hospitals and planned to establish additional facilities, primarily in peri-urban locations.[7]
Recognition
[edit]In 2013, Express Healthcare included Vetrievel in its anniversary feature, "13 Game Changers", profiling him in connection with his work in secondary healthcare and the development of hospitals serving Tier II and Tier III cities.[8][5]
Be Well's secondary-care model has subsequently been examined in case studies developed by the Indian School of Business.[2][6]
References
[edit]- 1 2 3 4 5 "In the pursuit of wellness". The New Indian Express. 29 March 2022. Retrieved 9 August 2026.
- 1 2 3 4 5 6 7 8 Kumar, Piyush; Mehrotra, Sonia; Shah, Geetika (11 July 2017). Be Well Hospitals – Branding a Mid-Tier Service in a Two-Tier Market (Court case). Indian School of Business. ISB088.
- 1 2 Cite error: The named reference
YourStory2013was invoked but never defined (see the help page). - ↑ "Be Well Hospitals to invest Rs 200 cr". Business Standard. 1 August 2013. Retrieved 9 August 2026.
- 1 2 "The lucky 13 in '13". Express Healthcare. 2013. Retrieved 9 August 2026.
- 1 2 Kumar, Piyush; Mehrotra, Sonia; Shah, Geetika (20 May 2020). Be Well Hospitals: Service Excellence in Secondary Healthcare (Court case). Indian School of Business. ISB193.
- ↑ "Be Well Hospital to add 15 more facilities by 2025". The Times of India. 24 March 2022. Retrieved 9 August 2026.
- ↑ "13 Game Changers". Express Healthcare. 10 January 2013. Retrieved 9 August 2026.
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