Draft:Brodeur Partners

Brodeur Partners is a communications and public relations agency headquartered in Boston, Massachusetts, United States, with offices in New York City, Washington, D.C., and Phoenix. Industry coverage has described the firm as focusing on creating "relevance" for corporate, nonprofit, and public‑sector clients in business‑to‑business and consumer markets.

Over four decades, the agency has evolved from a technology‑focused public relations practice to a multidisciplinary firm offering branding, digital marketing, public affairs, and creative services.

Approach

Brodeur uses a proprietary "relevance" framework that emphasizes changes in both attitudes and behavior, and groups audience engagement into sensory, intellectual, community, and values‑based dimensions.

The firm, named one of the "100 Best Agencies in the U.S." in 2026 by Provoke Media, has spent much of 2025 and 2026 investing in advanced data and technology to strengthen its insights into relevance.

In 2011, PRWeek reported on a Brodeur survey that found that companies perceived as highly relevant by customers were associated with stronger growth and performance than competitors.

History

Brodeur takes its name from communications executive John Brodeur, who founded a public relations firm in Boston in 1985 and built an early practice serving technology clients. IBM became an early major client and contributed to the firm's expansion into corporate and technology communications.

In 1993, the agency was acquired by Omnicom Group, a global marketing and communications holding company. Andrea "Andy" Coville became chief executive officer in 1999. She has co‑authored two books on communications strategy that discuss the relevance concept and case studies of client campaigns. In 2011, company principals bought back a majority stake in Brodeur Partners, with Omnicom retaining a minority interest.

In 2008, the American Cancer Society named Brodeur Partners its public relations agency of record in the United States. According to PR Week, the agency helped support the organization's US$15 million "More Birthdays" rebranding campaign, developing a microsite, blog, and social‑media applications.

PRWeek has profiled Brodeur Partners multiple times in its annual Agency Business Report, reporting global revenues of about US$30 million in the mid‑2010s and highlighting growth in healthcare and business‑to‑business work.

Services and practice areas

PRWeek has described the firm's work as including analyst relations, branding and marketing, blogger and influencer relations, corporate and crisis communications, corporate social responsibility and sustainability, and digital and social media campaigns. Its client base, as reported in industry and association profiles, has included large technology companies, financial services firms, healthcare and life‑sciences organizations, and higher‑education institutions.

In September 2017, Brodeur launched a practice to serve companies pursuing commercial opportunities in space, known as the Brodeur Space Group.

In 2025, public relations trade outlet Provoke Media reported that Brodeur Partners had launched "Relevance AI," a service aimed at optimizing clients' visibility in generative artificial intelligence search tools.

Recognition

Brodeur Partners and its leadership have received recognition from public relations trade publications and professional organizations. PRWeek has featured the agency in multiple editions of its Agency Business Report, covering revenue, sector focus, and client work. In 2017, PRWeek named Brodeur Partners one of its "Best Places to Work".

The firm has received awards from regional and industry programs, including the Bell Ringer Awards from the Publicity Club of New England and Bulldog PR Awards for business-to-business and education campaigns. Coville has been included in Ragan Communications’ Top Women in Marketing and Top Women in Communications lists and has received a Bronze Stevie Award for Woman of the Year in Advertising, Marketing, and Public Relations in 2022.