Draft:BFlex
Submission declined on 13 May 2026 by Devonian Wombat (talk).
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Comment: Fails WP:CORPDEPTH. Devonian Wombat (talk) 01:23, 13 May 2026 (UTC)
- Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. ~2026-16303-21 (talk) 09:20, 15 March 2026 (UTC)
| Type | Private |
|---|---|
| Industry | Mobility services, online marketplace |
| Founded | 2024 |
| Founder | Robbert van der Meer |
| Headquarters | Athens, Greece |
Area served | Europe |
Key people | Robbert van der Meer (Founder & CEO) |
| Products | e-mobility marketplace platform |
| Website | https://www.bflex.io |
FlexThis is a European e-mobility marketplace company headquartered in Athens, Greece. The company develops digital marketplace software that enables mobility vendors to rent, lease and sell bicycles and other light electric vehicles through a unified platform.[1]
FlexThis operates its marketplace platform under the brand name bFlex, which connects bicycle shops, fleet operators and tour providers with consumers seeking sustainable transportation options including bicycle rentals, subscriptions, purchases and guided tours.[2]
History
[edit]FlexThis was founded by Dutch entrepreneur Robbert van der Meer. The company launched its marketplace platform to provide mobility vendors with software that allows them to offer multiple services, including rentals, leasing and retail sales, through a single digital marketplace.[3]
The platform initially focused on the Greek market and later expanded its vendor network across several European countries.[3]
Platform
[edit]The bFlex marketplace aggregates mobility products and services from multiple vendors and allows customers to compare and book e-mobility options online.[4]
The platform focuses primarily on bicycles and other light electric vehicles used for urban transportation and tourism.[3]
Research collaborations
[edit]FlexThis and its bFlex platform have collaborated with the National Technical University of Athens (NTUA) through the Athens Mobility Observatory to analyse micromobility trends and safety patterns in Athens. The collaboration examined usage data and safety indicators to support research on sustainable urban mobility and road safety.[5]
Partnerships
[edit]FlexThis is part of the ecosystem of EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union that supports innovation and entrepreneurship in sustainable urban mobility.[6]
Through its participation in the EIT Urban Mobility network, the company collaborates with startups, research institutions and mobility organizations across Europe to support the development of sustainable urban transportation solutions.[7]
Funding
[edit]FlexThis has raised funding from private investors and venture backers. The company secured early financing from Helidoni Group and angel investors to support the development and expansion of its platform.[8]
In a later funding round, the company raised additional capital through a SAFE (Simple Agreement for Future Equity), with participation from investors including Lars Rasmussen, co-founder of Google Maps.[3]
References
[edit]- ^ "FlexThis secured a €100,000 bridge round through a SAFE". EMEA Startups. Retrieved 2026-03-15.
- ^ "bFlex, η startup που οδηγεί την πράσινη αστική μετακίνηση". NewMoney. Retrieved 2026-03-15.
- ^ a b c d "FlexThis secured a €100,000 bridge round through a SAFE". EMEA Startups. Retrieved 2026-03-15.
- ^ "FlexThis εξασφαλίζει ενδιάμεση χρηματοδότηση 100.000 ευρώ". Startupper.gr. Retrieved 2026-03-15.
- ^ "bFlex (FlexThis) micro-mobility in Athens: evaluating safety trends and the future of urban transportation". Athens Mobility Observatory, National Technical University of Athens. Retrieved 2026-03-15.
- ^ "Η FlexThis γίνεται μέλος του EIT Urban Mobility". GetElectric. Retrieved 2026-03-15.
- ^ "Η FlexThis γίνεται μέλος του EIT Urban Mobility". GetElectric. Retrieved 2026-03-15.
- ^ "Η FlexThis εξασφάλισε 198.000 ευρώ στον πρώτο γύρο χρηματοδότησης". BusinessNews.gr. Retrieved 2026-03-15.
External links
[edit]Category:Online marketplaces Category:Mobility companies Category:Transport companies of Greece Category:Companies based in Athens Category:Transport technology companies
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