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Draft:Ayuvya

From Wikipedia, the free encyclopedia



Ayuvya Ayurveda is an Indian Ayurvedic Wellness brand , founded on 2 June 2022 in New Delhi by Astha Jain, Pawanjot Kaur and Tanishk Pandey.[1]

History

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Ayuvya was founded by Astha Jain, Pawanjot Kaur and Tanishk Pandey.[2]

Ayuvya is a start-up founded in 2022 by college friends Pawanjot Kaur and Astha Jain. Pawanjot Kaur had eczema and decided to try Ayurvedic treatment, which eventually led to the creation of Ayuvya.[3]

By 2026, Ayuvya had reached more than 30 Lakh customers.

Clinical research

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In 2026, Ayuvya completed a multi-centre clinical study of its i-Gain+ Tablets and Lets Gain Powder. The study was registered with the Clinical Trials Registry–India and involved 110 adults aged 18 to 35 across two clinical sites in Bengaluru. The 45-day study evaluated appetite, body weight, BMI, nutritional status, gastrointestinal health, quality of life and safety parameters.[4]

Products

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Ayuvya sells Ayurvedic health and wellness products, including supplements and formulations for weight management, digestive health, heart health, sugar management, piles care and general wellness.[5]

Television appearance

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Ayuvya appeared on the fifth season of ''Shark Tank India'', where the Sharks raised concerns about the lack of clinical validation for its products. Following the feedback, the company invested in registered clinical research on its i-Gain+ Tablets and Lets Gain Powder. The clinical study was registered with the Clinical Trials Registry–India and involved 110 adults aged 18 to 35 across two clinical sites in Bengaluru. The 45-day study evaluated appetite, body weight, BMI, nutritional status, gastrointestinal comfort, quality of life and safety parameters. The article reported improvements in appetite, body weight, BMI, nutritional status, gastrointestinal health and quality of life among participants.[6]

References

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  1. ↑ https://www.indianstartuptimes.com/interviews/rekindling-the-ancient-wisdom-ayuvya-ayurvedas-journey-to-wellness-and-sustainability/
  2. ↑ "Rekindling the Ancient Wisdom: Ayuvya Ayurveda's Journey to Wellness and Sustainability - Indian Startup Times". 2023-10-23. Retrieved 2026-09-28.
  3. ↑ https://theprint.in/ani-press-releases/ayuvya-announces-its-arrival-in-the-indian-wellness-industry-with-1lakh-customers/1060717/
  4. ↑ https://www.expressnutra.in/news/ayuvya-strengthens-scientific-backing-with-clinical-trial/453069
  5. ↑ "Rekindling the Ancient Wisdom: Ayuvya Ayurveda's Journey to Wellness and Sustainability - Indian Startup Times". 2023-10-23. Retrieved 2026-09-28.
  6. ↑ https://www.expressnutra.in/news/ayuvya-strengthens-scientific-backing-with-clinical-trial/453069


References

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