Draft:Attractionticket.com
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Comment: Just tells of the routine activities and offerings of the company. Industry awards only contribute to notability if the award itself merits an article(like Nobel Peace Prize or Academy Awards) 331dot (talk) 18:46, 21 July 2026 (UTC)
| Type | Private (Employee Ownership Trust) |
|---|---|
| Industry | Travel and Tourism |
| Founded | 2002 |
| Founder | Oliver Brendon |
| Headquarters | London, England |
Area served | Worldwide |
Key people | Oliver Brendon (CEO) |
| Revenue | £22 million (2025) |
| £6 million (2025 pre-tax) | |
| Website | www |
AttractionTickets.com is a UK-based travel company that sells tickets for theme parks and holiday packages. The business operates under Attraction Tickets Ltd, a privately held company registered in England and Wales.[1]
History
[edit]Attraction Tickets Ltd was founded in 2002, initially trading under the name Attraction Tickets Direct.[2]
In 2019, the company rebranded to its current domain, consolidating several country-specific sites into a single international website following a technological overhaul.[3]
In 2020, AttractionTickets.com acquired the 365Tickets domain to expand its UK and European presence following the closure of Merlin Entertainments’ former online ticket retailer.[4][5]
Employee Ownership
[edit]In March 2025, Attraction Tickets Ltd transitioned to an Employee Ownership Trust (EOT), making the company employee-owned.[6][7]
Shareholders sold their shares to the trust, and employees received bonuses. According to The Times, the company handled roughly one-third of tickets sold by British families to Disney parks, was valued at approximately £40 million, and reported net revenues of £22 million with £6 million in pre-tax profit. Founder and CEO Oliver Brendon stated he preferred an employee-owned structure over private equity to maintain company culture.[8] The transition has been noted as an example of employee ownership within the UK travel sector.[9]
Industry Recognition
[edit]The company has been associated with various industry awards. It features in the UK Theme Park Awards winners listings, an independent programme recognising performance in the attractions sector.[10] The 2025 awards were presented in association with AttractionTickets.com.[11]
AttractionTickets.com has also appeared on shortlists for the Travolution Awards, which recognise digital innovation in the travel industry.[12][13] According to the company, it has also received multiple British Travel Awards.[14]
Charitable Activities
[edit]Founder and CEO Oliver Brendon is the chairman and founder of Play It Forward, a UK-registered charity supporting young people in Zambia through sport, education, and health initiatives.[15][16] Attraction Tickets Ltd supports the charity through corporate partnerships, including staff participation and fundraising activities.[17]
References
[edit]- ^ "Company Profile: Attraction Tickets Ltd". Bloomberg. Retrieved 23 Feb 2026.
- ^ "Attraction Tickets Ltd – Company Overview". Companies House. Retrieved 23 Feb 2026.
- ^ Travolution (2019). "AttractionTickets.com unveils new website and domain after tech overhaul". Retrieved 23 Feb 2026.
- ^ Travel Weekly (2020). "AttractionTickets.com acquires 365Tickets domain". Retrieved 23 Feb 2026.
- ^ Travolution (2020). "AttractionTickets.com acquires 365Tickets domain to grow in UK and Europe". Retrieved 23 Feb 2026.
- ^ TravelMole (March 2025). "Attraction Tickets Ltd to become employee-owned business". Retrieved 23 Feb 2026.
- ^ Workplace Journal (March 2025). "Attraction Tickets transitions to employee ownership; awards £1m in bonuses". Retrieved 23 Feb 2026.
- ^ The Times (2025). "Enterprise Network: Attraction Tickets". Retrieved 23 Feb 2026.
- ^ Business-Sale.com (2025). "Attraction Tickets hops on to employee ownership". Retrieved 23 Feb 2026.
{{cite web}}:|last=has generic name (help) - ^ "UK Theme Park Awards Winners 2025". Retrieved 23 Feb 2026.
- ^ Attractions Daily (September 2025). "UK Theme Park Awards Winners". Retrieved 23 Feb 2026.
- ^ "Travolution Events Shortlist 2025". Retrieved 23 Feb 2026.
- ^ Travolution (2025). "Industry's best recognised at Travolution Awards 2025". Retrieved 23 Feb 2026.
- ^ "British Travel Awards Official Website". Retrieved 23 Feb 2026.
- ^ Play It Forward. "Our People". Retrieved 23 Feb 2026.
- ^ Play It Forward. "About Us". Retrieved 23 Feb 2026.
- ^ Play It Forward. "Corporate Partner: Attraction Tickets". Retrieved 23 Feb 2026.
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