Draft:Airbridge
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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Hoangngoc5602 (talk) 05:55, 21 April 2026 (UTC)
Airbridge is a mobile attribution and marketing measurement platform developed by the South Korean company AB180.[1][2]
The platform is used to measure and analyze advertising performance across mobile apps and the web.[3] It has been described in South Korean business media as one of AB180's core products.[4][5]
History
[edit]AB180 was founded in 2015.[6][7] In 2017, Hankyung Business reported that the company was using cross-platform user identification technology in connection with Airbridge and that the product was being used across hundreds of domestic apps.[8]
In a 2023 feature on South Korea's mobile measurement partner market, Bloter described Airbridge as AB180's in-house attribution solution and reported that the company was also expanding into media mix modeling.[9]
Product
[edit]According to Bloter, Airbridge integrates advertising performance data from app and web environments into a single dashboard.[10] The same report noted that, unlike some competing mobile measurement partners that price by conversion volume or advertising spend, Airbridge used a fixed pricing structure based on monthly active users.[11]
Forbes wrote in 2020 that AB180's Airbridge software was used to show which media channels and campaigns performed best for user acquisition and engagement.[12]
Related company
[edit]Airbridge is developed by AB180, a South Korean marketing technology company.[13] In a 2025 interview, Maeil Economy described AB180 as a marketing technology company using AI to analyze consumer response data and support campaign optimization.[14]
References
[edit]- ^ https://www.forbes.com/profile/sung-pil-nam/
- ^ https://www.bloter.net/news/articleView.html?idxno=47434
- ^ https://www.bloter.net/news/articleView.html?idxno=47434
- ^ https://magazine.hankyung.com/business/article/201708288716b
- ^ https://www.mk.co.kr/news/business/11421067
- ^ https://www.forbes.com/profile/sung-pil-nam/
- ^ https://magazine.hankyung.com/business/article/201708288716b
- ^ https://magazine.hankyung.com/business/article/201708288716b
- ^ https://www.bloter.net/news/articleView.html?idxno=47434
- ^ https://www.bloter.net/news/articleView.html?idxno=47434
- ^ https://www.bloter.net/news/articleView.html?idxno=47434
- ^ https://www.forbes.com/profile/sung-pil-nam/
- ^ https://www.forbes.com/profile/sung-pil-nam/
- ^ https://www.mk.co.kr/news/business/11421067
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