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Dom Hofmann

From Wikipedia, the free encyclopedia

Dom Hofmann
Born
Dominik Hofmann

(1986-09-27) September 27, 1986 (age 39)
New York, U.S.
Occupations
Years active2012–present
Known forCo-founding Vine and founding Peach and Byte
TitleCo-founder of Vine
Websitedomhofmann.com

Dominik Hofmann[1] (born September 27, 1986) is an American entrepreneur and programmer. He is best known for being one of the co-founders of Vine as well as being the creator of Peach, Byte and Loot.[2]

Career

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Vine

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In June 2012, Hofmann co-founded Vine, which was a 6-second video service with Rus Yusupov and Colin Kroll.[3] Twitter acquired the app in 2012 for $30 million[4] and the app was shut down by Twitter in 2016.[5][6] During the shutdown process, Hofmann went public with his disagreement on how Vine was handled.[7]

Peach

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In January 2016, Hofmann introduced Peach at the Consumer Electronics Show in Las Vegas.[8] The app received major media attention until Hofmann began to focus less on the app and more on other projects.[9][10] In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach.[11] As of February 2024, Peach's domain registration for their website home page (peach.cool) expired and was hijacked by another buyer.[12] This buyer posted an announcement on the peach.cool website falsely claiming to have acquired Peach.[13] As of 2025, the app is no longer available on iOS or Android app stores.[14]

Byte

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Byte (formerly dubbed v2) was a 16-second looping video app.[15][16] The app's purpose was to be the successor app to Vine after its original shutdown. Hofmann was public with his disagreement on how Vine was handled.[17] The app was released for iOS and Android on January 24, 2020.[18] It was later sold to Clash, another short-form video app, a year later.[19] Both apps thus merged into a single app called Clash,[20][21] which was then later renamed to Huddles. It was discontinued on May 3, 2023.[22]

Personal life

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Hofmann was born in 1986. He has a younger brother and met Rus Yusupov and Colin Kroll while working at Jetsetter.[23]

References

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  1. "Dominik Hofmann". www.bloomberg.com. Retrieved January 4, 2019.
  2. Hofmann, Dom. "LOOT – randomized adventurer gear – no images or stats. intentionally omitted for others to interpret – no fee, just gas – 8000 bags total opensea available via contract only. not audited. mint at your own risk". Twitter.
  3. "5 Reasons Why Vine Failed". DMNews.com. Retrieved January 4, 2019.
  4. Heine, Christopher (October 27, 2016). "Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million". www.adweek.com. Retrieved January 4, 2019.
  5. Lantz, Janessa (October 28, 2016). "The Incredible Success of Vine". ThinkGrowth.org. Retrieved January 4, 2019.
  6. "The career of Colin Kroll, the cofounder of Vine and HQ Trivia, who has died at age 34". nordic.businessinsider.com. December 16, 2018. Retrieved January 4, 2019.
  7. Newton, Casey (October 28, 2016). "Why Vine died". The Verge. Retrieved January 4, 2019.
  8. "Peach Is a Great New App You Definitely Don't Need". Bloomberg. February 10, 2016. Retrieved January 4, 2019.
  9. "Peach Is A Slick New Messaging App From The Founder Of Vine". TechCrunch. January 8, 2016. Retrieved January 4, 2019.
  10. "How a forgotten app became the internet's secret clubhouse". The Daily Dot. December 20, 2016. Retrieved January 4, 2019.
  11. Fingas, Jon (February 19, 2019). "Social app Peach is looking for a benefactor on Twitter". Engadget. Retrieved December 24, 2025.
  12. Dom Hofmann [@dhof] (February 13, 2024). "not real! the .cool domain lapsed (i'm really sorry about this, i lost track of it while rotating passwords after i was sim swapped earlier this year). the actual service runs from a different domain and is still good to go. i'll look into an alternate domain for the homepage" (Tweet) via X (formerly Twitter).
  13. "Announcement – Peach Social Acquired by LenosTube". Archived from the original on February 16, 2024.
  14. "Not Found". Retrieved July 31, 2025.
  15. Weissman, Cale Guthrie (November 9, 2018). "Vine's cofounder just announced a new video looping app". Fast Company. Retrieved January 4, 2019.
  16. Alexander, Julia (December 18, 2018). "Byte's creator culture will make or break Vine 2". The Verge. Retrieved January 4, 2019.
  17. "Upcoming Vine descendent opens Creator Programme ahead of launch – Tech News". www.thestar.com.my. Retrieved January 4, 2019.
  18. Statt, Nick (January 24, 2020). "Vine successor Byte is available now on iOS and Android". The Verge. Retrieved January 25, 2020.
  19. Lorenz, Taylor (January 26, 2021). ""A Vine Reunion? Video Apps Clash and Byte Join Forces "". The New York Times. Archived from the original on January 26, 2021.
  20. App, Clash (January 27, 2021). "Byte App is Joining the Clash Family". Medium. Archived from the original on February 28, 2021. Retrieved February 22, 2021.
  21. App, Clash (May 28, 2021). "Clash: Announcing Early Beta Testing For Byte Creators". Medium. Archived from the original on September 15, 2021. Retrieved September 15, 2021.
  22. "hello friends as we continue to move the Huddles operation to its new home, we'll be removing the mobile app from both app stores so it's not just a login screen sitting there staring at you like that awkward kid in class we're beginning this process today through next week". Twitter. Archived from the original on June 3, 2023. Retrieved July 14, 2023.
  23. Hartmans, Avery. "The career of Colin Kroll, the cofounder of Vine and HQ Trivia, who has died at age 34". Business Insider. Retrieved January 4, 2019.
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