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Director K

From Wikipedia, the free encyclopedia
Dulsé
Background information
Also known asDK
Born
Aremu Olaiwola Qudus

(1993-11-13) 13 November 1993 (age 32)
Lagos, Nigeria
OccupationsFilmmaker, music video director
Years active2018–Present
Websitepriorgoldpictures.com

Dulsé,(born 13 November 1993) formerly known professionally as Director K,[1] is a Nigerian filmmaker and music video director. He is known for directing music videos for artists including Rema, Wizkid, Burna Boy,[2][3] Davido and Asake,[4][5]and for a filmmaking style that combines emotional storytelling, observation of everyday life and cinematic imagery.He began experimenting with filmmaking using an iPhone. As his work developed, Dulsé became particularly interested in human emotion and in finding visual beauty in ordinary people, places and situations.[6] This approach became a recurring element of his work, alongside more stylized forms of cinematic world-building.[7]His films frequently move between intimate, observational moments and heightened visual environments, with music and contemporary African culture serving as recurring influences. His filmography includes Rema's "Calm Down," Wizkid featuring Tems' "Essence," Kizz Daniel's "Odo," Pheelz's "Finesse," Mavin's "Overdose," Oxlade's "Ku Lo Sa,"[8]Burna Boy's "Common Person," Patoranking's "Abule" and Bayanni's "Ta Ta Ta." Across his wider body of work, his music videos have accumulated more than 3 billion views.[9] Dulsé has worked with African artists including Wizkid, Burna Boy, Davido,[10] Rema, Asake, Tiwa Savage, Patoranking, Kizz Daniel, Fireboy DML, Adekunle Gold, Omah Lay, Ayra Starr, Victony, Teni, Seyi Vibez and Fally Ipupa. His international collaborations include Future, Skepta and Jason Derulo. His work has received recognition at African and international music awards.[11]He is an NAACP Image Awards winner and a Soul Train Music Awards nominee, and has won The Headies Best Music Video category twice for Davido's "1 Milli" and Rema's "Calm Down." [12]His work has also received nominations and recognition from AFRIMMA and the Soundcity MVP Awards Festival. In addition to music videos, Dulsé has directed commercial projects for brands including Pepsi, Sprite, DStv, betPawa, Munch It and Havana Club.He is a co-founder of Priorgold Pictures, through which he works across music videos, advertising and narrative filmmaking.Across these formats, his work is characterized by an emphasis on emotion, human connection and the visual details of everyday life.[13] He has described ordinary environments and situations as an important source of inspiration, using them alongside more constructed cinematic imagery to explore contemporary African life and culture.[14]

Early life

[edit]

Aremu Olaiwola Qudus was born on 13 November 1993, in Lagos State, Nigeria.[1] Hails from Kwara State being born into a polygamous family. He choose to pursue a formal education in Creative Arts at Yaba College of Technology in Lagos.[15]

Career

[edit]

Dulsé’s music video work has accumulated more than 3 billion views across his wider body of work.[16][17] He directed the music video for Rema’s “Calm Down,” which has received more than 700 million views on YouTube.[18]The video became the most-viewed Nigerian music video on YouTube and has been ranked as the second most-viewed African music video on the platform.[19]Dulsé also directed the music video for Wizkid’s “Essence,” featuring Tems, which has received more than 261 million views on YouTube.[20] The video received international recognition, including a Video of the Year nomination at the 2021 Soul Train Music Awards. “Essence” also won Outstanding Music Video at the NAACP Image Awards.[21]His international work has included collaborations with American rapper Future, British rapper Skepta, and American singer Jason Derulo.[22] His collaboration with Future marked a significant expansion of his work with international artists. Dulsé has received several awards and nominations for his music video work.[23] He is a two-time winner of The Headies Award for Best Music Video, winning for Davido’s “1 Milli” and Rema’s “Calm Down” His work has also received recognition from the NAACP Image Awards and Soul Train Music Awards.In addition to music videos, Dulsé has directed commercial projects for brands including Pepsi, Sprite, DStv, betPawa, Munch It and Havana Club.[24]

Videography

[edit]
Title Year Artist(s) Ref(s)
"Isabella" 2017 T-Classic
"Pareke" 2018 Teni
"Aiye" Barry Jhay
"Rambo" Dr Dolor feat. Teni
"Case" Teni
"Sensima" Skiibii feat. Rekaado Banks
"Mo lowo" L.A.X
"Necessary" DRB lasgidi feat. Odunsi
"I Can't Kill Myself" 2019 Timaya
"Your Love" Boj feat. Tiwa Savage
"Jealous" Fireboy DML
"Monalisa Remix" Lyta feat. Davido
"Eh Oh Ah" SDK jay breeze
"Monalisa" Lyta
"Nobody fine pass you" T Classic
"Jogor" Zlatan
"Big Engine" Skiibii
"Promise" Adekunle Gold feat. Simi
"Wonderful" 2020 Burna Boy [25][26][27]
"Park Well" Tiwa Savage feat. Davido
"Suzannah" Sauti Sol
"Know You" Ladipoe feat. Simi
"1 Milli" Davido [28][29]
"Abule" Patoranking
"Pim Pim" Dice Ailes
"Friday Feeling" Fireboy DML
"As E Dey Go" Naira Marley
"Insecure" Sauti Sol
"Ase Se" Barry Jhay
"Ojah" C Natty
"Onyeka" 2021 Burna Boy [30]
"Essence" Wizkid feat. Tems
"Rollin" Mist feat. Burna Boy
"One Shirt" Ruger feat. D'Prince, Rema
"Love Dont Cost" Magixx
"Ozumba Mbadiwe" Reekado Banks
"Running" Ladipoe feat. Fireboy DML
"Move" Bad Boy Timz
"Bounce" Rema [31]
"Balon D'OR" Burna Boy feat. Wizkid
"Beggie Beggie" 2022 Ayra Starr feat. Ckay
"Calm Down" Rema
"Second Sermon" Blacksheriff feat. Burna Boy
"Mercy" Adekunle Gold
"Finesse" Pheelz feat. BNXN
"Overloading (Overdose)" Mavin All Star
"Woman" Omah Lay
"Bounce" BNXN feat. Wande Coal
"Somebody" Diamond Platnumz
"Melody" Diamond Platnumz feat. Jaywillz
"Ku Lo Sa" Oxlade
"Roll On Me" Evrywhr feat. Patoranking
"Cough(Odo)" Kizz Daniel
"Common Person" Burna Boy
"Holiday" 2023 Rema
"Money & Love" Wizkid
"Party No Day Stop" Adekunle Gold feat. Zinoleesky
"Blessings" DJ Tunez feat. Wizkid, Gamba & Wande Coal
"Tatata Remix" Bayanni feat. Jason Derulo
"Ogaranya" Adekunle Gold
"Yo Fam" Sarz feat. Crayon & Skrillex
"Ebelebe" Wande Coal feat. Wizkid
"CBN" Skiibii feat. Seyi Vibez, Reekado Banks, Teni, Mayorkun
"Babylon" Victony feat. Patoranking
"Ngozi" Crayon feat. Ayra Starr
"IDG" Wizkid feat. Zlatan Ibile
"Diamonds" Wizkid
"Fakosi" Reekado Banks feat. Seyi Vibez
"Today" Seyi Vibez
"Cana" Seyi Vibez
"Benin Boys" 2024 Rema feat. Shallipopi
"Bundle By Bundle" Burna Boy

Commercials

[edit]
Year Brand Title
2020 DStv Football Is Back
Festive
2021 Kellogg's World's Number One
Havana Club Skepta X Havana Club 2.0

[32]

Munch iT Non Stop Munch
2024 Pepsi feat. Young John Big Big Things Remix
Sprite feat. Fireboy DML My Story

Awards and nominations

[edit]
Year Event Prize Recipient Result Ref(s)
2020 All Africa Music Awards Video of the year "Burna Boy (Wonderful)" [A] Nominated
All Africa Music Awards Video of the year "Sauti Sol (Suzanna)" [A] Nominated
2020 The Headies 2020 Best Music Video "Davido (1 Milli)" [A] Won [33]
2021 All Africa Music Awards Best African Video "Patoranking (Abule)" [A] Nominated
Afrimma Video of the year "Wizkid feat. Tems (Essence)" [A] Nominated [34]
Afrimma Video of the year "Rema (Bounce)" [A] Nominated [35]
Soul Train Music Awards Video of The Year "Wizkid feat. Tems (Essence)" [A] Nominated [36]
African Entertainment Awards USA Best Music Video "Wizkid feat. Tems (Essence)" [A] Won [37]
2022 The Headies 2022 Video of the year "Ladipoe feat. Simi (Running)" [A] Nominated [38]
NAACP Image Awards Outstanding Music Video/Visual Album "Wizkid feat. Tems (Essence)" [A] Won [39]
2023 Soundcity MVP Awards Festival Video Of The Year "Rema (Calm Down)" [A] Nominated [40]
16th Headies Awards Best Music Video "Rema (Calm Down)" [A] Won
2026 The Headies Best Music Video "Burna Boy (Bundle by Bundle )" [A] Nominated [41]

References

[edit]
  1. 1 2 "DIRECTOR K IS GUNNING FOR THE STARS". 21 April 2021. Retrieved 4 May 2021.
  2. ↑ "Burna Boy spreads love in "Onyeka" visual". 16 February 2021. Retrieved 29 April 2021.
  3. ↑ "Burna Boy found his "Onyeka" in his new video". 15 February 2021. Retrieved 29 April 2021.
  4. ↑ "davido unveils visuals to 1milli directed by acclaimed director k". 3 March 2020. Retrieved 29 April 2021.
  5. ↑ "DAVIDO SHARES COLOURFUL VIDEO FOR LATEST SINGLE, "1 MILLI"". 3 March 2020. Retrieved 29 April 2021.
  6. ↑ "5 leading Nigerian music video directors you should know". Pulse Nigeria. 19 August 2019. Retrieved 29 April 2021.
  7. ↑ "How Director K Is Making Waves With His Stunning Visual Storytelling In Africa". 16 August 2024. Retrieved 29 April 2021.
  8. ↑ "'Ku Lo Sa' Oxlade releases music video for viral song". 22 October 2022. Retrieved 29 April 2021.
  9. ↑ "Rema Sets A New Record With The Music Video For 'Calm Down'". 17 June 2022. Retrieved 29 April 2021.
  10. ↑ "Watch Davido's Vibrant New Music Video for '1 Milli'". 3 March 2020. Retrieved 29 April 2021.
  11. ↑ "Rema, Asake, Arya Starr, odas win big for 2023 Headies Award See full list of winners". 4 September 2023. Retrieved 29 April 2021.
  12. ↑ "Headies awards: Fireboy DML, Wizkid and Omah Lay win". 22 February 2021. Retrieved 29 April 2021.
  13. ↑ "Top 15 video directors shaping Nigeria $2 billion music industry as at 2024". 20 November 2024. Retrieved 29 April 2021.
  14. ↑ "Top 15 video directors shaping Nigeria $2 billion music industry as at 2024". Inter Region. 20 November 2024. Retrieved 6 March 2025.
  15. ↑ "Director K biography, price age, state, family, house and networth". Schoolings. 12 November 2022. Retrieved 15 January 2023.
  16. ↑ "Director K (Best Director In Nigeria) Shares His Experience Working With Burna Boy, Davido". YouTube. 24 February 2021. Retrieved 29 April 2021.
  17. ↑ "Top 15 video directors shaping Nigeria $2 billion music industry as at 2024". Inter Region. 20 November 2024. Retrieved 6 March 2025.
  18. ↑ "Rema Sets A New Record With The Music Video For 'Calm Down'". 17 June 2022. Retrieved 29 April 2021.
  19. ↑ "i started shooting music videos with my phone 2yrs ago - music director Aremu kudus". 22 February 2021. Retrieved 29 April 2021.
  20. ↑ "10 Nigerian directors pick their favourite music videos of 2019". 3 March 2020. Retrieved 29 April 2021.
  21. ↑ "Director K (Best Director In Nigeria) Shares His Experience Working With Burna Boy, Davido". 3 March 2020. Retrieved 29 April 2021.
  22. ↑ "MUSIC VIDEOS, WORLD PREMIERE SUZANNA". 29 October 2021. Retrieved 29 April 2021.
  23. ↑ "About Director K With Five Global Music Videos To His Name". Independent. Lagos, Nigeria. 22 May 2024. Retrieved 6 March 2025.
  24. ↑ "The 10 best Nigerian music videos of the month". 31 March 2020. Retrieved 29 April 2021.
  25. ↑ "WATCH THE DRAMATIC AND SYMBOLIC VIDEO FOR BURNA BOY'S 'WONDERFUL'". 1 July 2020. Retrieved 29 April 2021.
  26. ↑ "Watch Burna Boy's New Video for "Wonderful"". Pitchfork. 3 March 2020. Retrieved 29 April 2021.
  27. ↑ "Burna Boy's New Music Video Is "Wonderful"". 1 July 2020. Retrieved 29 April 2021.
  28. ↑ "DAVIDO SHARES COLOURFUL VIDEO FOR LATEST SINGLE, "1 MILLI"". 30 June 2020. Retrieved 29 April 2021.
  29. ↑ "Watch Davido's New Video for "1MILLI"". Pitchfork. 3 March 2020. Retrieved 29 April 2021.
  30. ↑ "BURNA BOY IS A DOTING LOVER IN CHARMING VIDEO FOR 'ONYEKA'". 15 February 2021. Retrieved 29 April 2021.
  31. ↑ "Rema features Don Jazzy in new post-apocalyptic video for, 'Bounce'". Pulse Nigeria. 17 April 2021. Retrieved 29 April 2021.
  32. ↑ "Meet the Lagosian creatives behind Skepta's Havana Club collaboration campaign". Archived from the original on August 25, 2021. Retrieved 23 May 2021.
  33. ↑ "Here Are The 14th Headies Music Awards Winners". 22 February 2021. Retrieved 29 April 2021.
  34. ↑ "Afrima Nominations 2021 Full list of nominees both Nigerians, oda Africans artists". BBC News Pidgin. 23 September 2021. Retrieved 29 April 2021.
  35. ↑ "List of Nominees for the 2021 AFRIMMA Awards (Full List)". 6 October 2021. Retrieved 29 April 2021.
  36. ↑ "Wizkid and Tems bag 5 respective nominations at the 2021 Soul Train Awards". Pulse Nigeria. 3 November 2021. Retrieved 5 January 2022.
  37. ↑ "Wizkid bags five awards at African Entertainment Awards 2021". Voice of Nigeria. 31 December 2021. Archived from the original on 5 January 2022. Retrieved 5 January 2022.
  38. ↑ "Wizkid Leads 2022 Headies Awards Nominees". Billboard. 26 July 2022. Retrieved 29 April 2021.
  39. ↑ "Angela Bassett, Will Smith, and Meghan Markle among 2022 NAACP Image Award winners: See full list". Entertainment Weekly. 27 February 2022. Retrieved 29 April 2021.
  40. ↑ "Awards: Burna Boy, Kizz Daniels win at 2023 Soundcity MVP Awards". Vanguard. Lagos, Nigeria. 12 February 2023. Retrieved 29 April 2021.
  41. ↑ "Pulse Nigeria predicts winners at 2020 Headies". Pulse Nigeria. 21 February 2021. Retrieved 29 April 2021.
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