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// Workers AI · dad joke modeWhy did Cyrus Veyssi go to the eye doc? He had a cyrus of vision problems.

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From Wikipedia, the free encyclopedia
Cyrus Veyssi
Born
Brookline, Massachusetts
EducationTufts University (BA)
OccupationInfluencer

Cyrus Veyssi is an American influencer. They[a] are best known for their social media content focused on beauty and manifesting, in addition to their content focused on their status as a nonbinary first-generation Iranian immigrant. They were named to the Time 100 Creators in 2025. They co-hosted 10-episode Amazon Prime talk show Influenced. They created their own book-journal, Honey, in 2026.

Biography

[edit]

They were raised in Brookline, Massachusetts, as the child of first-generation immigrants from Iran.[1] They have described the neighborhood as "predominantly white".[2] From a young age, they were "drawn to femininity", but didn't express it until after they came out as gay to their parents when they were 10.[3] They first started using makeup at around 11 or 12.[4] They attended Tufts University, where they majored in sociology and minored in media and communications. They have described their goal to be like Grace Coddington.[2] During college, they explored their gender identity.[1] They came out to their parents a second time, as nonbinary, while in college.[5][3]

They went on to work in communications, working as a creative at a marketing agency.[2] They first went viral online after a post of theirs was reposted by Them. They subsequently began to create beauty and lifestyle content, focused on queer Persian people like them. During this period, they collaborated with Glossier.[1] They left their communications job in mid-2023.[2]

The video they described as their "first viral video", however, came much later, and included both Veyssi and their dad. It was in response to a negative comment implying that their dad left them. Their relationship with their parents was described by Coveteur as a "pure and loving bond". At this point, they also shifted to show more of their personality in their posts.[5]

They have created a character for themselves as the "bougie gay uncle".[6] They have also emphasized social justice issues, stating that to them, "Beauty is political. Gender is political. Fashion is political."[1] According to the magazine Paper, Veyssi's approach is "always joyful".[7] They have faced hate comments, predominantly from their own South West Asia and North Africa community.[3] They have also emphasized the flaws in beauty standards,[8] and have discussed fragrance as gender-affirming and as carrying memories.[9]

They were the central face of a campaign by Caudalie.[10] This led to their photo being displayed on dozens of New York City busses.[3] They also partnered with Dig to create a Sumac Yogurt and Chicken plate inspired by Persian flavors, of which a portion was donated to NYC Pride.[11]

They starred in a Google Shopping ad in December 2024, which was opposed by Fox News host Sean Hannity and anti-trans activist Riley Gaines:[12] Gaines stated Google did well "if their goal was to make Americans frustrated and to lose money" in response to the ad.[13][14]

They co-hosted the Amazon Prime show Influenced, along with other content creators, in 2024.[15] The show emphasized Gen Z and Millennial affairs.[16]

In 2023, they spoke out against Iran's government after the death of Mahsa Amini.[17] During the 2025–2026 Iranian protests, Veyssi emphasized advocacy for the LGBTQ+ community in Iran and used their platform to show Irani cultural traditions on LGBTQ identities, as well as their current treatment.[18]

They were named to the In The Know Honors by Yahoo Life in 2021.[19] They were named to The Hollywood Reporter Rising Influencers of 2024.[20] They were named to the Time 100 Creators in 2025.[21] In 2026, they self-published their own book-journal, Honey, featuring thirty affirmations and thirty blank pages.[22]

They met their boyfriend after tripping outside a Soulcycle class.[5]

References

[edit]
  1. 1 2 3 4 Griffin, Grace (2020-12-06). "This Boston-born creator carves out a niche for queer Persian people in the beauty community". The Boston Globe. ISSN 0743-1791. Retrieved 2026-08-05.
  2. 1 2 3 4 "Cyrus Veyssi's Makeup Is An Act Of Forgiveness". Into The Gloss. Retrieved 2026-08-05.
  3. 1 2 3 4 Uddin, Shahamat (2024-06-14). "For Cyrus Veyssi, Making TikToks With Their Dad Is a "Healing Journey"". Popsugar. Retrieved 2026-08-05.
  4. ↑ Ware, Asia Milia (2025-03-31). "How Cyrus Veyssi Gets Their Skin So Good". The Cut. Retrieved 2026-08-05.
  5. 1 2 3 Xue, Faith. "Cyrus Veyssi Wants You To Stop Being So Afraid Of Being Alone". Coveteur. Retrieved 2026-08-05.
  6. ↑ Peiffer, Kim. "Forbes Talks Shop: Cyrus Veyssi - Forbes Vetted". Forbes. Retrieved 2026-08-05.
  7. ↑ "Always Scrolling: Cyrus Veyssi - PAPER Magazine". www.papermag.com. Retrieved 2026-08-05.
  8. ↑ "Beauty Creator Cyrus Veyssi Is Creating A Safe Space For Brown LGBTQIA+ Folx". The Zoe Report. 2021-06-29. Retrieved 2026-08-05.
  9. ↑ "The Gender-Affirming Power of Scent: Queer Stories of Fragrance and Identity". Who What Wear. 2025-08-28. Retrieved 2026-08-05.
  10. ↑ Shoenthal, Amy. "From TikTok To TV: Digital Creator Cyrus Veyssi Expands Their Influence". Forbes. Retrieved 2026-08-05.
  11. ↑ Coley, Ben (2025-05-29). "DIG Launches New Sumac Yogurt and Chicken Plate with Persian-American Influencer Cyrus Veyssi". QSR Magazine. Retrieved 2026-08-05.
  12. ↑ Theil, Michele (2024-12-13). "Bigots are raging about Google's new Christmas ad starring non-binary influencer". PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news. Retrieved 2026-08-05.
  13. ↑ Sprayregen, Molly. "Conservatives rage at Google for ad featuring nonbinary influencer". LGBTQ Nation. Retrieved 2026-08-05.
  14. ↑ "Google's new "woke" ad slammed by Fox host and some conservatives online". Newsweek. 2024-12-14. Retrieved 2026-08-05.
  15. ↑ White, Peter (2024-05-10). "Influencers To Host Talk Show For Amazon From Reese Witherspoon's Hello Sunshine". Deadline. Retrieved 2026-08-05.
  16. ↑ "Cyrus Veyssi". 1883 Magazine. September 9, 2024.
  17. ↑ Moshtaghian, Artemis (2023-03-21). "Why some Iranian Americans have mixed feelings about this year's Nowruz | CNN". CNN. Retrieved 2026-08-05.
  18. ↑ Kane, Christopher (2023-02-18). "Activists: Iranian minority, LGBTQ voices must be centered". Los Angeles Blade: LGBTQ News, Rights, Politics, Entertainment. Retrieved 2026-08-05.
  19. ↑ "In The Know Honors: Cyrus Veyssi". Yahoo Life. 2021-06-23. Retrieved 2026-08-05.
  20. ↑ Jarvey, Natalie (2024-11-20). "Next Gen Creators 2024: 15 Rising Influencers Who Are Taking Social by Storm". The Hollywood Reporter. Retrieved 2026-08-05.
  21. ↑ "Cyrus Veyssi: TIME100 Creators 2025". TIME. 2025-07-09. Retrieved 2026-08-05.
  22. ↑ Beck, Lia (2026-01-08). "What People Get Wrong About Manifesting, According to Content Creator Cyrus Veyssi". Marie Claire. Retrieved 2026-08-05.
  1. ↑ Veyssi is nonbinary and uses he/him and they/them pronouns.
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