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Cloaked

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Cloaked
TypePrivate
IndustryComputer security
Internet privacy
Founded2020; 6 years ago (2020)
FoundersArjun Bhatnagar
Abhijay Bhatnagar
Headquarters
New York City, NY, United States
Key people
Arjun Bhatnagar (CEO)
Abhijay Bhatnagar (CTO)
ProductsPrivacy and identity-protection software
Websitecloaked.com

Cloaked is an American consumer privacy and security technology company. The company develops software that lets individuals generate disposable "identities", including masked email addresses, phone numbers, usernames, and passwords.[1][2][3] The company later expanded into related areas such as data broker removal, identity-theft insurance, dark-web monitoring, call screening, and a virtual private network.[4][5][6][7]

History

[edit]

Cloaked was founded in 2020 by Arjun Bhatnagar and his brother Abhijay Bhatnagar.[1][8][9][10]

In March 2022, the company announced a $25 million Series A funding round co-led by Lux Capital and Human Capital.[1][11] The service generated unique identifiers for individual online accounts and functioned somewhat like a password manager, except that it replaced personal data rather than merely storing it.[3]

Cloaked exited beta and launched its app and web-based platform publicly in October 2023, making the product available through a web app, a Chrome extension, and iOS and Android apps.[12] At launch the service was priced at about $10 per month or $100 per year following a free trial.[12] At the same year, the company had raised more than $29 million from investors including Lux Capital, Human Capital, and General Catalyst.[4]

In 2024, the company's founders were included in Forbes' 30 Under 30 list for consumer technology,[13] and Cloaked was named among the honorees in Fast Company's World Changing Ideas Awards in the small-company category.[14]

In 2025, the company introduced an enterprise offering that extends similar protections to employees and provides organizations with aggregated risk information.[15]

In March 2026, Cloaked announced it had raised $375 million through a combination of Series B funding and growth financing,[16][17][18][19] bringing its total capital raised to more than $400 million.[20][21][19]

References

[edit]
  1. 1 2 3 Page, Carly (March 29, 2022). "Cloaked raises $25M Series A to generate privacy-friendly identities on the fly". TechCrunch. Retrieved July 20, 2026.
  2. ↑ Booth, Barbara (October 11, 2024). "What internet data brokers have on you — and how you can start to get it back". CNBC. Retrieved July 20, 2026.
  3. 1 2 Rubenking, Neil J. (October 14, 2024). "Cloaked". PCMag. Ziff Davis. Retrieved July 20, 2026 – via Yahoo Tech.
  4. 1 2 Mehta, Ivan (March 19, 2026). "Consumer-focused privacy company Cloaked raises $375M as it expands to enterprise". TechCrunch. Retrieved July 20, 2026.
  5. ↑ "Cloaked bags $375m to make data privacy the default". FinTech Global. March 20, 2026. Retrieved July 20, 2026.
  6. ↑ Mehta, Ivan (July 22, 2025). "User privacy app Cloaked adds AI-powered caller screening". TechCrunch. Retrieved July 20, 2026.
  7. ↑ SC Staff (July 23, 2025). "Cloaked launches AI call and data leak protection". SC Media. Retrieved July 20, 2026.
  8. ↑ Vlatkovic, Predrag. "Cloaked CEO Arjun Bhatnagar on Reclaiming Digital Privacy, One Identity at a Time". Website Planet. Retrieved July 20, 2026.
  9. ↑ Glover, Ellen (January 18, 2022). "This New Boston Startup Just Got $4M to Give People Control of Their Data". Built In Boston. Retrieved July 20, 2026.
  10. ↑ Bensimon, Olivia (November 20, 2024). "Startup aims to make users invisible online". Crain's New York Business. Retrieved July 20, 2026.
  11. ↑ SC Staff (March 30, 2022). "Funding round secures $25M for Cloaked". SC Media. Retrieved July 20, 2026.
  12. 1 2 Mehta, Ivan (October 3, 2023). "Cloaked manages your logins with proxy emails, phone numbers and a built-in password manager". TechCrunch. Retrieved July 20, 2026.
  13. ↑ "Cloaked". Forbes. January 1, 2024. Retrieved July 20, 2026.
  14. ↑ "World Changing Ideas 2024: Small and mighty honorees". Fast Company. May 2024. Retrieved July 20, 2026.
  15. ↑ SC Staff (March 30, 2026). "Cloaked raises $375M Series B for enterprise push". SC Media. Retrieved July 20, 2026.
  16. ↑ Mehta, Ivan (March 19, 2026). "Consumer-focused privacy company Cloaked raises $375M as it expands to enterprise". TechCrunch. Retrieved July 20, 2026.
  17. ↑ Prabhu, Abhinaya (March 20, 2026). "Cloaked: Built by brothers, this startup just raised $375M as AI-driven scams turn privacy into enterprise priority". Tech Funding News. Retrieved July 20, 2026.
  18. ↑ Borak, Masha (March 23, 2026). "Identity security platform Cloaked raises $375M". Biometric Update. Retrieved July 20, 2026.
  19. 1 2 York, Alexandra; Hasan, Zoya (April 10, 2026). "Cloaked Raised $375 Million To Poison Your Data—And The NFL Wants In". Forbes. Retrieved July 20, 2026.
  20. ↑ SecurityWeek News (March 19, 2026). "Privacy Platform Cloaked Raises $375M to Expand Consumer Tools and Enterprise Reach". SecurityWeek. Retrieved July 20, 2026.
  21. ↑ Ekemini (March 20, 2026). "Cloaked Raises $375M to Protect Privacy in AI Era". Ventureburn. Retrieved July 20, 2026.
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