// Workers AI · dad joke modeWhat did Chromat say? "You color my world
(Left to right): Unconventional fashion models Geena Rocero, Emme, Ericka Hart, Mama Cax, and Denise Bidot advertise for Chromat in 2018 | |
| Industry | Fashion |
|---|---|
| Founded | New York City, New York, U.S. (2010) |
| Founder | Becca McCharen-Tran |
| Headquarters | , |
| Products | Womenswear, apparel, swimwear, lingerie, activewear, footwear |
| Website | Official website |
Chromat is an American fashion label based in New York City. The label was formed by Becca McCharen-Tran in 2010. Drawing from Becca McCharen-Tran's background in architecture and urban design,[1] Chromat focuses on empowering garments for all bodies.[2][3] In early 2025, McCharen-Tran shared that the spring 2025 collection would be Chromat's last collection for the foreseeable future.[4][5]
About
[edit]
Chromat began in 2010 as an extension of McCharen-Tran's degree in architecture design at University of Virginia School of Architecture. It was originally a collaboration with fellow architecture student Emily Kappes.[1] Chromat's structural language is the foundation of each garment: from the simplest bikini to the most complex 3D printed dress. Chromat swimwear, lingerie, and signature architectural cages are all designed in New York City.[6]
Chromat has designed custom pieces for Beyoncé's Mrs. Carter Show World Tour, Super Bowl XLVII halftime show (2013), and performance at the 2014 MTV VMAs.[7][8] Chromat garments have also been worn by Madonna on her 2012 MDNA World Tour,[9] and in her "Girl Gone Wild" music video; by Nicki Minaj in her 2011 Femme Fatale Tour[citation needed] and Powerhouse 2014 performances;[10] and by Iggy Azalea and Rita Ora's backup dancers at their 2014 Wireless Festival performance of "Black Widow."[7] Chromat clothing and accessories appear in music videos including "Seekir" by Zola Jesus; "Wet" by Nicole Scherzinger; "King of Hearts" by Cassie; "Tear The House Up" by Hervé;[citation needed] and "Cool for the Summer" by Demi Lovato.[11]
Celebrities who have been styled in Chromat clothing include FKA Twigs,[12][13][6] Teyana Taylor,[14] Amandla Stenberg,[15] Tyra Banks, Zendaya,[6] Taylor Swift,[12][6] Gigi Hadid,[16] Joseph Culp,[17] Ellie Goulding, Ronda Rousey,[12] Azealia Banks,[12][18] Grimes,[18] Hayley Williams,[19] Ariana Grande, Sky Ferreira, Natalia Kills, Charli XCX, Kelly Rowland, Kanye West, and 50 Cent.[citation needed] Chromat has collaborated with Intel,[20] Reebok,[21] Misfit,[22] and MAC Cosmetics.[23]
Chromat's New York Fashion week collections include: Superstructures (Autumn/Winter 2013), Mathletes (Spring/Summer 2014), Bionic Bodies (Autumn/Winter 2014), Formula 15 (Spring/Summer 2015), Mindfiles (Autumn/Winter 2015), Momentum (Spring/Summer 2016), Lumina (Autumn/Winter 2016), Hyperwave (Spring/Summer 2017), Buoyancy (Autumn/Winter 2017), Serenity (Spring/Summer 2018), and Wavvy (Autumn/Winter 2018).[24][25][26][27][28]
Chromat has been featured in magazine editorials and features, including Vogue Italia,[18][29] Vogue Deutsch,[30] Galore,[31] V, Elle, Nylon,[18] Vogue, Dazed, New York Magazine and Numéro.[citation needed] McCharen has been profiled by The New York Observer (2012),[32] The Wall Street Journal (2013),[33] and Out Magazine (2013),[34] and was on the Forbes 30 Under 30 list of "People Who are Reinventing the World" in 2014.[35] She was nominated for the RACKED Young Guns Award in 2013,[36] was a finalist in the CFDA/Vogue Fashion Fund 2015,[37] and was runner-up in the same contest in 2017.[38] Chromat was awarded the Tumblr Fashion Honors in 2016.[39]
References
[edit]- 1 2 "Couture Construction" (Winter 2009). University of Virginia Magazine. Accessed June 26, 2026; archived February 21, 2014.
- ↑ Valenti, Lauren. "Why the Anti-Chafing Thigh Bands on the Chromat Runway Are a Body-Positive Win" (September 8, 2017). Vogue. Accessed June 26, 2026.
- ↑ Kahn, Mattie. "Chromat Designer Becca McCharen: Diversity in Fashion Is a Choice" (March 28, 2016). Elle. Accessed June 26, 2026.
- ↑ Cooper, Leah Faye. "Spring 2025 Will Be Chromat’s Last Collection—At Least For Now" (April 17, 2025). Vogue. Accessed June 26, 2026.
- ↑ Martinez, Alexandra. "Plunging Into Bex McCharen’s Trans Queer Atlantic" (February 16, 2016). HyperAllergic. Accessed June 26, 2026.
- 1 2 3 4 "Chromat". Arcane. Accessed June 26, 2026.
- 1 2 Peterson, Jessie. "Chromat Only Had 4 Hours To Make Beyonce's VMA Performance Masks" (August 26, 2014). MTV News. Accessed November 14, 2014.
- ↑ Horowitz, Stephen J. "THE Q&A: How Chromat Brought Wild Style to Beyoncé's World (August 30, 2013). Myspace. Accessed November 10, 2014.[better source needed]
- ↑ "Chromat: Madonna's bondage bra of choice" (November 7, 2014). Billboard. Accessed June 26, 2026.
- ↑ "Nicki Minaj: Cage Bra, Gladiator Boots" (May 29, 2014). Steal Her Style. Accessed June 26, 2026.
- ↑ Kilkeary, Alanna Martine. "Demi Lovato's edgiest music video looks" (October 10, 2016). Billboard. Accessed June 26, 2026.
- 1 2 3 4 "Tom Tom 'Leans In' to Increase Female Entrepreneurship in Charlottesville, Allows Founders Summit Attendees to Send Complimentary Tickets to Women" (November 9, 2018). Charlottesville Tomorrow. Accessed June 26, 2026.
- ↑ Soo Hoo, Fawina. "Chromat Celebrates Diversity on the Fall 2015 Runway" (February 14, 2015). Fashionista. Accessed June 26, 2026.
- ↑ Cichowski, Heather. "CFDA/Vogue Fashion Fund Show Red Carpet Roundup" (October 26, 2017). Red Carpet Fashion Awards. Accessed June 26, 2026.
- ↑ Krauser, Emily. "Ab-Tastic Behavior: Stars Show Off Their Toned Bods" (January 16, 2020). ET Online. Accessed June 26, 2026.
- ↑ Harris, Greg. "Gigi Hadid Shows Us How to Pull Off the Newest Street-Smart Trend" (October 19, 2017). Vogue. Accessed June 26, 2026.
- ↑ "Joseph Culp by Christopher Hench for Fiasco" (September 10, 2011). The Fashionisto. Accessed December 9, 2014.
- 1 2 3 4 Tolentino, Jia. "How Becca McCharen of Chromat Makes Money By Building Sexy Cages" (January 8, 2013). Billfold. Accessed June 26, 2026.
- ↑ "Hayley Williams: Crown Headband, Silver Top" (November 19, 2013). Steal Her Style. Accessed June 26, 2026.
- ↑ Safronova, Valeriya. "This dress knows when you're nervous" (September 11, 2015). The New York Times. Accessed June 26, 2026.
- ↑ Rashed, Ayana. "Chromat Spotlights Reebok’s New 'Energy Return' Sole at New York Fashion Week (September 9, 2019). Respect Magazine. Accessed June 26, 2026; archived September 11, 2019.
- ↑ Kapfunde, Muchaneta. "Chromat x Misfit, Committed to Innovation in FashionTech" (January 2016). Fashnerd. Accessed June 26, 2026.
- ↑ Jensen, Emily. "M.A.C. teams up with Chromat on new collection" (June 15, 2017). Fashion Network. Accessed June 26, 2026.
- ↑ "10 Years of CHROMAT Runway." Chromat. Accessed June 26, 2026.
- ↑ "Chromat SS14 | Mathletes" (2014). Chromat via Vimeo. Accessed June 26, 2026.
- ↑ "Chromat AW14: Bionic Bodies Runway" (2014). Chromat via Vimeo. Archived April 15, 2014.
- ↑ "Chromat SS15 | FORMULA 15 RUNWAY" (2015). Chromat via Vimeo. Accessed June 26, 2026.
- ↑ "CHROMAT AW15 | MINDFILES RUNWAY" (2015). Chromat via Vimeo. Accessed June 26, 2026.
- ↑ D'Annunzio, Grazia. "Shape-up Sport Style" (June 7, 2014). Vogue Italia. Accessed December 9, 2014; archived July 13, 2014.
- ↑ "Vogue Germany March 2014: Black or Blonde by Mario Testino" (March 2014). VOGUE Germany. Accessed December 9 2014; archived November 6, 2014.
- ↑ "Cover Story: Maroes Horst on being a professional beach babe" (June 12, 2014). Galore. Accessed December 9, 2014.
- ↑ McCarthy, Megan. "Episode 8: Becca McCharen of Chromat – Fashion Built By Design" (December 21, 2011). The New York Observer. Accessed June 25, 2026.
- ↑ Symonds, Alexandria. "Mixing Math With Fashion" (February 5, 2013). The Wall Street Journal. Accessed June 26, 2026.
- ↑ "Out100: Becca McCharen" (November 13, 2013). Accessed June 26, 2026.
- ↑ Elliott, Hannah & Adams, Susan. Forbes 30 Under 30. Forbes (6 January 2014).
- ↑ Price, Leslie. "Chromat's Becca McCharen on Design And Dream Client Björk" (June 20, 2013). Racked. Accessed June 26, 2026; archived March 4, 2016.
- ↑ Satenstein, Liana and Barnhill, Trace. "Introducing the 2015 CFDA/Vogue Fashion Fund Finalists" (August 26, 2015). Vogue. Accessed June 26, 2026; archived July 26, 2015.
- ↑ Yotka, Steff. "Telfar Wins the CFDA Vogue Fashion Fund 2017" (November 6, 2017). Vogue. Accessed July 19, 2018.
- ↑ Street, Mikelle. "chromat celebrates tumblr fashion honor with an nyfw art party" (September 15, 2016). I-d. Accessed July 19, 2018.