CheddarU
 | This article needs to be updated. (April 2019) |
 | |
| Country | United States |
|---|---|
| Broadcast area | Closed-circuit on American college campuses |
| Headquarters | New York City, New York |
| Programming | |
| Language | English |
| Picture format | 16:9 480i SDTV |
| Ownership | |
| Owner | Viacom Media Networks (2002–2018) Cheddar (2018–2024) |
| Sister channels | Cheddar |
| History | |
| Launched | February 2002 (as College Television Network) |
| Replaced | MTVU (college cable television; MTVU remains available as a digital cable network) |
| Closed | c. 2024 |
| Former names | College Television Network (2002–2004) MTVU (2004–2018) |
| Links | |
| Website | cheddar |
CheddarU was an American closed-circuit television network available on U.S. college campuses owned by Cheddar, as part of internally originated cable systems that were a part of on-campus housing or college closed-circuit television systems.[1] In 2018, Cheddar acquired MTV Networks on Campus, a former division of Viacom (now Paramount Skydance), to launch the channel. Cheddar also acquired RateMyProfessors.com, which was part of the MTVU division from 2007, in October 2018.[2][3]
History
[edit]MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, was announced in February 2002.[1] According to The New York Times, the channel was intended to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with recently launched channels College Television Network (CTN) and Zilo.[1]
In September 2002, with CTN having financial problems and National Lampoon's acquisition of Burly Bear, MTV Networks acquired CTN for $15 million.[4] In 2004, CTN was rebranded as MTVU.[4]
In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, expanding the channel into traditional cable distribution.[5][6]
In May 2018, Cheddar acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a secondary feed which streamed content from the flagship financial-news streaming service and interstitials from Cheddar Big News to nine million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus. MTVU continues to be available to linear television platforms.[7] Universities that qualified could receive the CheddarU service for free. CheddarU was part of the ChedNet division of Cheddar, a division that focused to have the service available to public screens such as gyms, club bars, airports, hotels and other public venues.[8][9][10] CheddarU launched in over 650 campuses on July 26, 2018, and became available to all campuses by August 1, 2018.[11] In February 2024, it was announced that CheddarU's college network screens were acquired by Trooh Media, and the channel quietly shut down around this time.[12]
References
[edit]- 1 2 3 Rutenberg, Jim (February 18, 2002). "Big MTV on Campus?". The New York Times. Archived from the original on March 14, 2010. Retrieved 2009-11-21.
- ↑ Kramer, Staci D. (17 January 2007). "MTVN Pumps UP MTVU With Acquisition Of RateMyProfessors.com". gigaom.com. Archived from the original on 28 October 2017. Retrieved 9 May 2018.
- ↑ Spangler, Todd (February 27, 2019). "Cheddar Buys 'Rate My Professors' Website From Viacom". Variety. Retrieved October 25, 2018.
- 1 2 "MTV Acquires College Television Network". The New York Times. September 21, 2002. Archived from the original on April 20, 2012. Retrieved 2009-11-21.
- ↑ "mtvU Adds 2.6 Million Subscribers, Launches on Charter, Verizon FiOS, Suddenlink, AT&T and Nearly 70 Other Carriers Nationwide". MTV Networks press release. PR Newswire via CNNMoney.com. 29 January 2008. Archived from the original on 8 February 2008. Retrieved 27 June 2011.
- ↑ "MTV2 Replacing VHUno February 2nd". Charter Communications system message. 25 January 2008. Archived from the original on 19 July 2011. Retrieved 27 June 2011.
- ↑ "Cheddar Acquires MTV Networks on Campus from Viacom". June 2018.
- ↑ Fletcher, Bevin (June 1, 2018). "Cheddar Acquires MTV Networks on Campus from Viacom". CED Magazine. Archived from the original on 12 June 2018. Retrieved 10 June 2018.
- ↑ Mullin, Benjamin (May 31, 2018). "Streaming Service Cheddar Targets College Students After Acquiring MTV Campus Distribution Network". The Wall Street Journal. Retrieved 10 June 2018.
- ↑ Bouma, Luke (May 31, 2018). "Viacom is selling MTV Campus Networks to Cheddar". Cord Cutters. Retrieved 10 June 2018.
- ↑ "CheddarU Launches to More Than 650 Campuses Reaching 7+ Million Students". Business Wire. Retrieved 15 October 2024.
- ↑ "Trooh on LinkedIn: Trooh Media CheddarU Press Release". www.linkedin.com. Retrieved 2025-02-18.
External links
[edit]
 | This article about a television station in the United States is a stub. You can help Wikipedia by adding missing information. |