// Workers AI · dad joke modeWhat did Ceer Motors say to the road? "I'm revved up about you.
 Logo | |
Native name | سير |
|---|---|
| Type | Private |
| Industry | Automotive |
| Founded | 2 November 2022 |
| Founder | |
Key people | James (Jim) DeLuca (CEO) |
| Owner | Public Investment Fund |
| Website | ceermotors |
Ceer Motors is an electric vehicle brand in Saudi Arabia.[1] It is the first Saudi EV brand and includes sedans and SUVs for the GCC region.[2] Ceer Motors plans to distribute in Middle Eastern markets by 2025.[3][4][5] The brand name Ceer, translates to the Arabic word for "drive forward".[6]
History
[edit]Ceer Motors was formed through a partnership between the Saudi Public Investment Fund (PIF) and the Taiwanese contract manufacturer Foxconn.[7] Saudi Arabia's sovereign wealth fund is projected to partner with Apple Inc. to build a $9 billion facility that manufactures microchips, electric-vehicle components and other electronics.[8] The joint venture is part of an effort to diversify the Kingdom's economy apart from being oil-dependent, in line with the Saudi Vision 2030.[9][10][11]
The company will license component technology from BMW to use in the electric vehicle development process. Foxconn will develop the electrical architecture of the products.[12]
In June 2024, a contract worth $2.2 billion was signed between Ceer and Hyundai Transys, through which the Korean company will supply Ceer vehicles with the integrated electric vehicle drive system (EDS).[13]
Products
[edit]Investments
[edit]Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities.[14] By 2034, Ceer Motors is expected to contribute $8 billion to Saudi Arabia's GDP.[15] In February 2026 , Ceer signed 16 agreements worth 3.7 billion Saudi riyals to support the localization of electric vehicle manufacturing in Saudi Arabia.[16][17]
Partners
[edit]- Siemens
- KAUST
- Foxconn
- Isoclima
- BMW
- Rimac Technology
- Hyundai Transys
- Sabelt
- Schuler
- EBZ SysTec
- Dürr
- Modern Building Leaders (MBL)
- Nahil Computer
- Bupa Arabia
- Atlas Industrial Equipment Co.
- Saudi Business Machines
- Liva Insurance
- Zamil Central Air Conditioners Co. Ltd.
- Zamil Plastic Industrial Company
- Obeikan Glass Company
- Abdul Latif Jameel Enterprises (ALJ)
- Saudi Company for Controls and Maintenance (Saudi Controls Ltd)
- Arabian Plastic Industrial Co. (APICO)
- Saudi Aluminum Casting Company (SAC)
- First Telecom Industries (FTI)
- CTR
- Royal Commission for Yanbu (RCY)
- Electric Vehicle Infrastructure Company (EVIQ)
King Salman Automotive Cluster
[edit]- Lear
- Forvia
- Shinyoung
- Benteler
- JVIS
- Pirelli[18]
See also
[edit]References
[edit]- ↑ "HRH Crown Prince Launches Ceer, the First Saudi Electric Vehicle Brand | the Embassy of the Kingdom of Saudi Arabia".
- ↑ "Saudis launch first electric vehicle company". 5 November 2022.
- ↑ "Oil giant Saudi Arabia announces Ceer EV brand". 4 November 2022.
- ↑ "Foxconn: IPhone maker bets on electric truck firm Lordstown Motors". BBC News. 8 November 2022.
- ↑ "Foxconn Partners with Saudi Wealth Fund to Build Electric Cars". Bloomberg.com. 3 November 2022.
- ↑ "Foxconn: IPhone maker bets on electric truck firm Lordstown Motors". BBC News. 8 November 2022.
- ↑ "Saudi Arabia presents its very own EV brand". 4 November 2022.
- ↑ "Apple supplier Foxconn in talks to build factory in Saudi Arabia - WSJ". Reuters. 14 March 2022.
- ↑ "HRH Crown Prince Launches Ceer, the First Saudi Electric Vehicle Brand | the Embassy of the Kingdom of Saudi Arabia".
- ↑ "Saudi Arabia to Build Electric Vehicles with Apple Supplier Foxconn".
- ↑ "Foxconn Partners with Saudi Wealth Fund to Build Electric Cars". Bloomberg.com. 3 November 2022.
- ↑ "Saudi Arabia to Build Electric Vehicles with Apple Supplier Foxconn".
- ↑ بلومبرغ, اقتصاد الشرق مع (2024-06-11). ""سير" السعودية للسيارات الكهربائية تعتمد نظام "هيونداي"". اقتصاد الشرق مع بلومبرغ (in Arabic). Retrieved 2024-06-11.
- ↑ Swilam, Alaa; Saba, Yousef (3 November 2022). "Saudi wealth fund sets up electric car joint venture with Foxconn". Reuters.
- ↑ "Saudi Arabia's Crown Prince launches 'Ceer', the first Saudi electric vehicle brand". 3 November 2022.
- ↑ "Saudi EV brand Ceer signs $986 million of deals to localize manufacturing". February 9, 2026.
- ↑ "CEER | Saudi Arabia's First Electric Vehicle Brand". ceermotors.com. Retrieved 2026-04-10.
- ↑ "Breaking News in EV World | Explore the Latest Car News | Ceer". ceermotors.com. 2023-11-16. Retrieved 2025-09-01.