Edge Rewrite
everything Source code View original
// HTMLRewriter · presentation

This page was redesigned at the edge.

Cloudflare fetched the original article and streamed it through HTMLRewriter to apply an entirely new visual system without rebuilding the source page.

// request.cf · coarse context

A page that knows where it met you.

Only coarse request metadata is shown. This demo does not display or persist visitor IP addresses.

Country
US
Cloudflare location
CMH
Connection
HTTP/2
Language
Not provided

Ray ID: a409dfb949a9f3c9

Jump to content

// Workers AI · dad joke modeWhat did Captain Morgan say to his rum? "You're bottle-ing me up.

From Wikipedia, the free encyclopedia

Captain Morgan
ManufacturerDiageo
OriginUnited States Virgin Islands
Introduced1944
Alcohol by volumeVarious
Proof (US)Various
ColourGolden
Variants
  • Original Spiced Gold
  • Dark Rum
  • 100 Proof Spiced Rum
  • White Rum
  • Black Spiced
  • Tiki
  • Spiced Gold 0.0% Alcohol Free Spirit
  • Coconut
  • Private Stock
  • Cola
  • Silver Spiced
  • Tattoo (Discontinued)
  • Long Island Iced Tea
  • Lime Bite
  • 1671
  • Gingerbread (Christmas 2020)
Related productsList of rum producers
Websitecaptainmorgan.com

Captain Morgan is a brand of rum-based spirit drinks[1] and other flavoured rums produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.[2]

Captain Morgan everywhere outside of Jamaica is produced by Diageo, however within Jamaica, Captain Morgan is a completely unrelated rum produced by J. Wray & Nephew Ltd., due to Diageo not owning the trademark in Jamaica.[3]

History

[edit]

In 1944 the Seagram Company started manufacturing the Captain Morgan brand of rum.[4] In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[5] In 2001 the Captain Morgan brand was sold to Diageo, a multinational drinks company based in London.[6] On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat' finish became another addition to the Captain Morgan line. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[7]

In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate US$10,000 (equivalent to $15,007 in 2025) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.[8]

In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[9] The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[10]

In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[11] Diageo Canada won the lawsuit in 2017.[12]

In 2020, the brand launched a new product called Captain Morgan Tiki, which is a pineapple mango flavoured rum-based spirit drink. It is available in the United Kingdom, Australia, Czechia, and Germany.[13]

Varieties

[edit]
  • Original Spiced Gold – The flagship Captain Morgan rum-based spirit drink, flavoured with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof). As with many of Captain Morgan's products, it is classified as a rum-based spirit drink in the UK and EU due to its lower ABV and inclusion of other ingredients and/or spirits[14], but is still otherwise sold as Original Spiced Rum internationally.[15][16]
  • Dark Rum – Dark rum, bottled at 40% alcohol by volume (80 proof)[17]
  • 100 Proof Spiced Rum – Rum, bottled at 50% alcohol by volume (100 proof).[18]
  • White Rum – White rum that is filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.[19][20] Bottled at 37.5% alcohol by volume (75 proof).[21]
  • Black Spiced – A dark spiced rum-based spirit drink. Bottled at 40% alcohol by volume (80 proof).[22]
  • Tiki – A limited edition rum-based spirit drink, with pineapple and mango flavours. Bottled at 25% alcohol by volume (50 proof).[23]
  • Spiced Gold 0.0% Alcohol Free Spirit - Non-alcoholic alternative to Spiced Gold variety.[24][25]
  • Coconut Rum - A rum-based spirit drink with coconut and tropical fruit flavouring. Bottled at 35% alcohol by volume (70 proof).[26]
[edit]

Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins during WWE's Monday Night Raw.[27][28]

In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.[29]

A technique for dislocated hip reduction is named after the pose on the bottle label which a surgeon can mimic.[30]

See also

[edit]

References

[edit]
  1. ↑ "EU Regulation 2019/787 concerning Spirits and Spirit-Based Drinks".
  2. ↑ "Captain Morgan Was Actually a Real Person—and He Didn't Make Rum". Reader's Digest. 4 December 2017. Archived from the original on 30 May 2019. Retrieved 9 April 2019.
  3. ↑ Pietrek, Matt. "Inside Jamaica's Clarendon Distillery: Home to Monymusk Rum and a Certain Captain". Cocktail Wonk. Retrieved 23 April 2026.
  4. ↑ Curtis, Wayne (2007). And a Bottle of Rum: A History of the New World in Ten Cocktails. New York: Three Rivers Press. ISBN 978-0-307-51285-7.
  5. ↑ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  6. ↑ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  7. ↑ "Captain Morgan" Archived 26 November 2007 at the Wayback Machine Diageo. 9 August 2008
  8. ↑ "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today. 12 November 2009. Retrieved 29 April 2010.
  9. ↑ Lever, Rob (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". Caribbean Net News. Retrieved 30 August 2010.[permanent dead link]
  10. ↑ "USVI governor asks US senator to reconsider legislation harming territory's economic future". Caribbean Net News. 13 April 2010. Retrieved 30 August 2010.[permanent dead link]
  11. ↑ Eads, Lauren (April 2014). "Diageo sues 'copycat' Admiral Nelson's rum". The Drinks Business. Retrieved 19 June 2019.
  12. ↑ Robertson, Susan. "Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor". The Globe and Mail. Retrieved 19 June 2019.
  13. ↑ "Captain Morgan creates tiki-themed spirit drink". March 2020. Archived from the original on 24 March 2020.
  14. ↑ "EU Regulation 2019/787 concerning Spirits and Spirit-Based Drinks".
  15. ↑ "Captain Morgan Original Spiced Gold UK | Captain Morgan". www.captainmorgan.com.
  16. ↑ "Captain Morgan Original Spiced Gold US | Captain Morgan". www.captainmorgan.com.
  17. ↑ "Captain Morgan Dark Rum UK | Captain Morgan". www.captainmorgan.com.
  18. ↑ "Captain Morgan 100 Proof Spiced Rum US | Captain Morgan". www.captainmorgan.com.
  19. ↑ April 13, Russ Martin. "Captain Morgan honours its East Coast connection". Marketingmag.ca.{{cite web}}: CS1 maint: numeric names: authors list (link)
  20. ↑ "Captain Morgan White Rum Review". Cocktail Enthusiast. 9 February 2014. Retrieved 28 January 2017.
  21. ↑ "Captain Morgan White Rum UK | Captain Morgan". www.captainmorgan.com.
  22. ↑ "Captain Morgan Original Black Spiced UK | Captain Morgan". www.captainmorgan.com.
  23. ↑ "Captain Morgan Tiki UK | Captain Morgan". www.captainmorgan.com.
  24. ↑ "Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit UK | Captain Morgan". www.captainmorgan.com. Retrieved 10 July 2026.
  25. ↑ "Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit US | Captain Morgan". www.captainmorgan.com. Retrieved 20 July 2024.
  26. ↑ "Captain Morgan Coconut Rum | Captain Morgan". www.captainmorgan.com. Retrieved 10 July 2026.
  27. ↑ "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015". 17 August 2015. Archived from the original on 12 December 2021 – via YouTube. I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
  28. ↑ "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015". 31 August 2015. Archived from the original on 12 December 2021 – via YouTube. John: "do I have a match against Captain Morgan ... at Night of Champions ... for the United States Championship?" Stephanie: "Yes."
  29. ↑ "Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
  30. ↑ The Captain Morgan Technique for the Reduction of the Dislocated Hip, Gregory W. Hendey and Arturo Avila, Ann Emerg Med. 2011 Dec.
[edit]
  • Wikimedia Commons logo Media related to Captain Morgan at Wikimedia Commons
  • Captain Morgan official website
  • Captain Morgan Archived 26 October 2021 at the Wayback Machine on thebar UK, owned by Diageo
Retrieved from "https://en.wikipedia.org/w/index.php?title=Captain_Morgan&oldid=1363502737"