Call capture
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Call capture is the practice in the real estate industry of using interactive voice response systems to capture personal data from persons who inquire for information about a property for sale or rent.[1] After the call is placed, the system notifies a client of the name and phone number of the person calling. The system is designed to generate leads.
Sample service
[edit]Real estate agents for example might display their call capture phone number on signs, mailings, and their website.[2] This may be a toll-free phone number with a code for the property.[3] Information about a property is delivered via a phone call or provided by text message.[2]
The assigned real estate agent receives a lead by email or text that a client is listening to a property presentation, or that a response text link has been sent on a particular property. The lead usually includes the caller ID of the inbound phone number, the name of the party associated to the incoming phone number and the property that was just inquired-on.[2]
References
[edit]- ↑ Goins, Larry (2009-03-23). "Call Capture Service". Getting Started in Real Estate Day Trading: Proven Techniques for Buying and Selling Houses The Same Day Using The Internet!. John Wiley & Sons. ISBN 978-0-470-45496-1.
- 1 2 3 Zeller, Dirk (2017-04-03). Success as a Real Estate Agent For Dummies. John Wiley & Sons. pp. 265–266. ISBN 978-1-119-37183-0.
- ↑ Zeller, Dirk (2010-08-03). Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional. Crown. p. 265. ISBN 978-0-307-71765-8.
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