Byredo
 | |
| Type | Subsidiary |
|---|---|
| Founded | 2006 ; Stockholm, Sweden |
| Founder | Ben Gorham |
| Headquarters | Sweden |
Area served | Europe, North America, Asia |
| Products | Luxury goods |
| Parent | Puig |
| Website | Official website  |
Byredo is a Swedish company that produces luxury fragrances, leather goods, and accessories.
History
[edit]Byredo was founded in Stockholm in 2006 by Ben Gorham.[1][2] The name Byredo is a portmanteau of "by redolence".[3] The first fragrance released was Green (sage, orange and musk).[4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][5] This company was invested in Diptyque and Malin + Goetz,[6] and also owns Space NK.[3] In 2015, Byredo opened a second store in New York's Soho.[4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.[7]
In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo.[8] The acquisition is intended to bolster Puig's high-end luxury portfolio. Byredo's founder, Ben Gorham, initially continued as a shareholder and chief creative officer.[9]
In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[10]
Ben Gorham left Byredo in June 2025 as part of a transition plan from the 2022 acquisition.[11]
Collaborations
[edit]Byredo released products in collaboration with perfumer Jérôme Epinette (2016),[6] photographers Inez and Vinoodh (2016),[12] designer Virgil Abloh (2018),[13] furniture company IKEA (2020),[14] makeup artist Isamaya Ffrench (2020)[15] and US rapper Travis Scott (2021).[16]
References
[edit]- ↑ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
- ↑ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
- 1 2 3 Manzanita buys majority stake in Byredo 1 May 2013
- 1 2 Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
- ↑ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
- 1 2 Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
- ↑ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
- ↑ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
- ↑ Shoaib, Maliha (2022-05-31). "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". Vogue Business. Retrieved 2025-04-24.
- ↑ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
- ↑ Lynsey Barber (2025-06-19). "Byredo founder Ben Gorham departs cult fragrance brand". Cosmetics Business. Retrieved 2026-09-15.
- ↑ Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
- ↑ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
- ↑ "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
- ↑ Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
- ↑ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
External links
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