Bucherer
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 First Bucherer boutique in Lucerne, Switzerland | |
Native name | Bucherer AG |
|---|---|
| Founded | September 2, 1888 |
| Founder | Carl F. Bucherer |
Key people | Guido Zumbühl (CEO) Daniel Egli (CFO) Patrick Graf (CCO) |
| Revenue | $1.8 billion (2022 estimate) |
Number of employees | 2,400+ (2022) |
| Parent | Rolex SA (since 2024) |
| Website | bucherer.com |
Bucherer (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.[1]
In 2024, Bucherer was bought by Rolex.[2]
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History
[edit source]1888 - Early history
[edit source]Carl Friedrich Bucherer and his wife, Louise, opened a watch and jewelry shop in Lucerne, Switzerland in 1888. The family business grew over the next several generations into a global luxury chain.[3]
1924 - Partnership with Rolex
[edit source]In the 1920s, their sons Ernst and Carl Eduard joined the business. Ernst partnered with Rolex founder Hans Wilsdorf in 1924, adding Rolex watched to the store's inventory and starting a partnership that lasted until Rolex acquired the company in 2023.[3]
1996 - Germany expansion
[edit source]Under third-generation leader Jörg G. Bucherer, the company began expanding internationally again in 1986. That same year, Bucherer entered the modern German market by opening a boutique in Berlin.[3]
2002 - Andreas Huber acquisition
[edit source]Bucherer expanded further into Germany in 2002 by buying the Munich-based watch retailer Andreas Huber, later rebranding the stores under the Bucherer name.[4][5]
2018 - United States expansion
[edit source]Bucherer entered the US market in 2018 by buying Tourneau, a major American watch retailer. This acquisition greatly grew the company's global footprint, making it one of the largest watch and jewelry retailers in the world.[3]
2024 - Integration into the Rolex family
[edit source]Rolex announced it was buying Bucherer in August 2023. The deal was finalized in 2024 after regulatory approval, officially making the retailer part of Rolex.[3] This deal solidified a business relationship between the two companies that goes back to 1924.[6]
References
[edit source]- ↑ "Watch Brands at BUCHERER". www.bucherer.com.
- ↑ Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.
- 1 2 3 4 5 "Swiss Watch & Fine Jewellery Experts since 1888 – The Bucherer Story | Bucherer". www.bucherer.com. Retrieved 2026-05-13.
- ↑ '''Andreas Huber Records''' North Data GmbH, ''Andreas Huber GmbH & Co. KG, München (HRA 15972)'', commercial registry profile.
- ↑ '''Bucherer Corporate Records:''' Amtsgericht München (District Court of Munich), Corporate Registry Division, Commercial Register Filing for Bucherer Deutschland GmbH / Andreas Huber GmbH & Co. KG, Reference number: HRB 149582, September 12, 2002.
- ↑ DeMarco, Anthony. "Rolex To Acquire Watch Retailer Bucherer". Forbes. Retrieved 2026-05-13.
External links
[edit source]
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