Boss Toyo
Boss Toyo | |
|---|---|
| Born | Jayson Jay Luzadas April 18, 1981 |
| Notable work | Pinoy Pawnstars YouTube series |
| Spouse | Mary Jhoy |
| Children | 2 |
| Musical career | |
| Origin | Cavite |
| Genres | Rap |
| Label | Blvck Entertainment |
| YouTube information | |
| Channel | |
| Years active | 2022–present |
| Genres |
|
| Subscribers | 1.1 million |
| Views | 285.9 million |
| Last updated: July 8, 2025 | |
Jayson Jay Luzadas[1] (born April 18, 1981[2]), known commonly as Boss Toyo, is a Filipino collector, vlogger, and rapper.
Career
[edit]Collecting
[edit]Before collecting, Luzadas worked multiple jobs including being a sidecar delivery driver for water, a room boy, a factory worker, a tricycle driver, and a pharmacy employee. His first foray in the buy and sell business was with watches in 2014.[3]
He later became known for buying memorabilia from various public figures in the Philippine entertainment industry. He started his ongoing YouTube series called Pinoy Pawnstars, which has featured these itemsm in 2022.[4][5]
Luzadas considers clothes, jerseys and photo memorabilia sold to him in 2023 by Abegail Rait, Francis Magalona's alleged former lover as his most prized possession.[6][7] His most expensive possession is Billy Crawford's double platinum award which was given to its original owner for singing the theme song of Pokémon: The First Movie film. Luzadas acquired the item in 2025, which is worth ₱1 million.[8]
His other items include memorabilia from film and television like the stone used by Darna to transform in the 2009 television series of the same name starring Marian Rivera and the coffin used in Rewind.[9][10]
He opened the Pinoy Pawnstars Gallery in Quezon City in July 2025.[11]
In 2025, Luzadas reportedly earned around ₱14 million in a span of two years.[7]
Music
[edit]In 2023, Blvck Entertainment introduced Boss Toyo as a musical artist under its management. His single "Rap Lord" was released under the music label.[12] In 2025, he released the single, "Geng-Geng".[13]
Personal life
[edit]A native of Cavite, Luzadas ran away from home when he was in sixth grade when he learned he was not the biological son of his adoptive parents. He has since reunited with his parents in his 30s.[14]
"Boss Toyo" was a moniker given to him when he used to loiter in the streets.[8] It came from Filipino slang meaning "crazy” or "weirdly unpredictable", or more accurately from the expression may toyo sa utak (lit. 'soy sauced brain').[14] During this time, he also became dependent on illegal drugs, and resorted to theft to fund his addiction.[8]
After recovering from dengue, he decided to change his lifestyle. He was offered a job as a delivery boy and later married his partner Mary Jhoy.[8][15] He has two sons, the younger being with Mary Jhoy.[16]
References
[edit]- ↑ Javier, Kristian Eric (January 25, 2025). "Pinoy Pawnstars owner na si Boss Toyo, paano nga ba nagsimula?". GMA Entertainment (in Filipino). Retrieved July 8, 2025.
- ↑ "Boss Toyo enggrande birthday party sa yate!". TNT Abante. April 22, 2024. Retrieved July 8, 2025.
- ↑ Santos, Rhea Manila (April 12, 2024). "Exclusive: Boss Toyo reveals previous jobs as tricycle driver, factory worker". ABS-CBN News (in English and Filipino). Retrieved July 8, 2025.
- ↑ Tunac, Hermes Joy (July 7, 2025). "Boss Toyo's Pinoy Pawnstars Gallery launches in QC with over 500 displayed items". GMA News. Retrieved July 8, 2025.
- ↑ Javier, Kristian Eric. "Check out Boss Toyo's celebrity visitors". GMA News. Retrieved July 8, 2025.
- ↑ "More Francis Magalona memorabilia offered to Pinoy Pawnstars". Daily Tribune. March 23, 2024. Retrieved July 8, 2025.
- 1 2 Purnell, Kristofer (June 5, 2025). "Boss Toyo reveals business earnings, most prized possession". The Philippine Star. Retrieved July 8, 2025.
- 1 2 3 4 Geli, Bianca (April 26, 2024). "Boss Toyo reveals most expensive item bought, worth 1M from Billy Crawford". GMA Entertainment. Retrieved July 8, 2025.
- ↑ Ruiz, Alyssa (March 2024). "Pinoy Pawnstars museum by Boss Toyo set to open soon". Metro News Central. Retrieved July 8, 2025.
- ↑ Blancaflor, MJ. "Dingdong Dantes' coffin from 'Rewind' sold for P250,000". Metro News Central. Retrieved July 8, 2025.
- ↑ Severo, Jan Milo (July 8, 2025). "Boss Toyo opens Pinoy Pawnstar Museum in Quezon City". The Philippine Star. Retrieved July 8, 2025.
- ↑ Almo, Nherz (June 8, 2023). "Boss Toyo manifests his dream to become a music artist". GMA Entertainment. Retrieved July 8, 2025.
- ↑ "Boss Toyo unleashes empowering anthem 'Geng-Geng' with exclusive music video launch and birthday bash". BusinessMirror. April 2, 2025. Retrieved July 8, 2025.
- 1 2 Vibas, Danny (June 10, 2023). "Meet Boss Toyo, multimillionaire businessman and now rapper". Daily Tribune. Retrieved July 8, 2025 – via PressReader.
- ↑ Purnell, Kristofer (February 22, 2025). "Moonstar88 sells 'Migraine,' 'Torete' guitar to Boss Toyo". The Philippine Star. Retrieved July 8, 2025.
- ↑ Mallorca, Hannah (September 15, 2024). "Boss Toyo, non-showbiz wife Mary Jhoy welcome baby boy: 'Toyo Liit'". Philippine Daily Inquirer. Retrieved July 8, 2025.