// Workers AI · dad joke modeWhat did Bitmoji say to its date? You're a pixel-fect match.
| Bitmoji | |
|---|---|
App Store icon | |
| Original author | Bitstrips |
| Developer | Snap Inc. |
| Release | 28 October 2014 |
| Stable release | 11.80
/ 10 November 2025 |
| Operating system | iOS, Android |
| Size | 83.7 MB |
| Website | www |

Bitmoji is a cartoon-style digital avatar and personalized emoji from Snap Inc. The feature is offered through its own mobile app and via integration within the company's Snapchat messenger. Bitmoji dates back to the 2007 launch of Bitstrips, which ran a website for creating comic strips using personalized avatars.[1] The standalone Bitmoji app was retired on June 30, 2026, with the features integrated from the app into Snapchat. [2]
Features
[edit]The Bitmoji virtual outfits wardrobe includes a large number of different clothes that regularly get refreshed and expanded and includes local and cultural clothes from around the world.[3][4] Snap often teams up with fashion brands and designers (like Prada and Ralph Lauren) or sports associations (like the NBA) to create and include official clothes and accessories available for use in Bitmoji.[5][6]
Bitmoji Stories is a feature showing comic strips featuring a user and their friends in Snapchat. It originally launched in November 2018.[7]
Bitmoji stickers were integrated within the Gboard virtual keyboard.[8] Bitmoji stickers were removed from Gboard on December 15th, 2025.[9] In September 2022, it was announced that Bitmojis will also become watch faces in Wear OS.[10]
In January 2020, Snap launched Bitmoji TV, which are 4-minute cartoons featuring a user's avatars.[11]
History
[edit]The avatar was created with the Bitstrips website, which was launched in 2007 by the Toronto-based company Bitstrips Inc. In October 2014, Bitstrips launched the Bitmoji app as a spin-off for users to create stickers featuring Bitstrips characters in various templates.[14] Snap Inc. purchased the Canadian company in July 2016[15] and has since further integrated Bitmoji into Snapchat.[16][17]
Snap redesigned the Bitmoji avatars with a new 3D style that rolled out in October 2023, replacing the previous 2D style that had been prominent.[18] There was some user dissatisfaction after the change.[19]
In October 2025, Snap announced that it plans to launch a Bitmoji Plaza metaverse.[20]
Reception
[edit]Bitmoji has received a mainly positive reception. Fast Company described Bitmoji as nailing "the concept of making adorable, eerily accurate cartoon avatars to text to your friends."[21] Forbes wrote, "2016 is the year of the Bitmoji. People are using these adorable avatars to communicate everywhere—in the office, in the dating world, and in texts with their parents and grandparents. People discuss and highlight their Bitmojis on Twitter, on television sitcoms, on Instagram, and on morning talk shows."[22]
Bitmoji became the most downloaded iOS app worldwide in the year 2017.[23] In 2018 it dropped to sixth in the list.[24]
As of 2022, Bitmoji is used by over 250 million people, with more than 1 billion avatars having been created, according to its owner, Snap Inc.[25]
See also
[edit]References
[edit]- ↑ Moss, Caroline. "Here's How You Can Create Those Personalized Comic Strips That Are Popping Up All Over Facebook". Business Insider. Archived from the original on November 25, 2020. Retrieved November 14, 2013.
- ↑ Hutchinson, Andrew (March 17, 2026). "Snapchat retires separate Bitmoji app | Social Media Today". www.socialmediatoday.com. Archived from the original on March 26, 2026. Retrieved March 25, 2026.
- ↑ "Fresh Spring Looks for Bitmoji". newsroom.snap.com. Archived from the original on January 25, 2026. Retrieved November 5, 2025.
- ↑ "Snapchat launches local Bitmoji wardrobe for Saudi National Day". Arab News. September 18, 2025. Archived from the original on October 3, 2025. Retrieved November 5, 2025.
- ↑ Maurino, Chiara. "The rise and rule of Bitmoji Fashion". nss magazine. Archived from the original on October 26, 2025. Retrieved November 5, 2025.
- ↑ Paspalj, Anja (May 1, 2025). "Snapchat & Adidas Team Up To Style Your Bitmoji". DesignRush. Archived from the original on March 25, 2026. Retrieved November 5, 2025.
- ↑ Constine, Josh (November 13, 2018). "Snapchat launches Bitmoji merch and comic strips starring your avatar". TechCrunch. Archived from the original on October 9, 2025. Retrieved November 5, 2025.
- ↑ Rao, Chethan (August 23, 2025). "Gboard may pull the plug on Bitmoji in December". Android Police. Archived from the original on December 12, 2025. Retrieved November 5, 2025.
- ↑ Donnelly, Sara (August 23, 2025). "Google Gboard Ends Bitmoji Support After Dec 15, 2025". WebProNews. Archived from the original on August 23, 2025. Retrieved March 25, 2026.
- ↑ Allison, Conor (September 8, 2022). "Google Wear OS update introduces Bitmoji watch faces and Google Keep Tile". Wareable. Archived from the original on March 25, 2026. Retrieved November 5, 2025.
- ↑ Constine, Josh (January 30, 2020). "Snapchat launches Bitmoji TV: zany 4-min cartoons of your avatar". TechCrunch. Archived from the original on January 29, 2026. Retrieved November 5, 2025.
- ↑ Rowland-Dixon, Taye (June 9, 2025). "SNAPCHAT LAUNCHES BITMOJI GAME LENSES | READY TO PLAY? - Tech & Digital". Verge Magazine. Archived from the original on February 18, 2026. Retrieved November 5, 2025.
- ↑ Malik, Aisha (June 3, 2025). "Snap adds new tools for building Bitmoji games". TechCrunch. Archived from the original on October 3, 2025. Retrieved November 5, 2025.
- ↑ Parker, Ashley (October 2, 2015). "My Bitmoji, My Better Self". The New York Times. Archived from the original on October 10, 2017. Retrieved March 24, 2017.
- ↑ MacMillan, Douglas (March 25, 2016). "Snapchat Buys Bitmoji App for More Than $100 Million". Wall Street Journal. ISSN 0099-9660. Archived from the original on May 12, 2026. Retrieved November 5, 2025.
- ↑ Dingman, Shane (July 19, 2016). "Snapchat builds Bitmojis into app, confirms acquisition of Toronto startup". The Globe and Mail. Archived from the original on November 8, 2020. Retrieved March 24, 2017.
- ↑ Kokalitcheva, Kia (July 19, 2016). "Here's How You Can Use Bitmoji Inside Snapchat". Fortune. Archived from the original on September 10, 2016. Retrieved March 24, 2017.
- ↑ "Bitmoji Introduces a New Avatar Style". newsroom.snap.com. Archived from the original on October 8, 2025. Retrieved November 5, 2025.
- ↑ Cavender, Elena (October 7, 2023). "Snapchat's Bitmoji update upsets users". Mashable. Archived from the original on May 12, 2026. Retrieved November 5, 2025.
- ↑ Hutchinson, Andrew (October 9, 2025). "Snapchat Tests 'Bitmoji Plaza' Virtual Town Center on Web | Social Media Today". www.socialmediatoday.com. Archived from the original on November 11, 2025. Retrieved November 5, 2025.
- ↑ Greenfield, Rebecca (April 3, 2015). "Why Your Bitmoji Looks So Much Like Your Actual Face". Fast Company. Archived from the original on September 26, 2022. Retrieved March 25, 2026.
- ↑ Krueger, Alyson. "The Inside Story of Bitmojis: Why We Love Them, How They Make Money, Why They Are Here To Stay". Forbes. Archived from the original on March 25, 2026. Retrieved November 5, 2025.
- ↑ Hern, Alex (July 17, 2018). "Bitmoji: the emoji avatar app taking on Apple and Facebook". The Guardian. ISSN 0261-3077. Retrieved November 5, 2025.
- ↑ "The Most Downloaded iOS Apps Of 2018 - CBS Detroit". www.cbsnews.com. December 6, 2018. Archived from the original on March 3, 2026. Retrieved November 5, 2025.
- ↑ "Happy 15th Birthday, Bitmoji". newsroom.snap.com. Archived from the original on November 8, 2025. Retrieved November 5, 2025.