// Workers AI · dad joke modeWhat did Bingo snack say? I'm a little crumby.
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| Product type | Snack foods |
|---|---|
| Produced by | ITC Limited |
| Country | India |
| Introduced | 2007 |
| Markets | India |
Bingo! is a snacks brand of potato chips owned by ITC Limited. It was introduced in India in 2007 as part of ITC's entry into the packaged snacks market. The brand has products such as potato chips, Bingo Tedhe Medhe and Bingo Mad Angles.[1]
History
[edit]ITC introduced Bingo! in 2007. At the time, the Indian packaged snacks market included brands operated by companies such as PepsiCo and Parle Products.[2] According to Business Standard, ITC conducted research into consumer preferences before introducing the brand and developed a range of flavours based on Indian foods and then launched the brand in 2007. The initial product was potato chips, followed by other extruded snacks and namkeens. Later, Bingo Mad Angles was introduced as a triangular snack, with the wider flavour range including flavours such as achaar, masala, Peri Peri, and more. In 2008, Business Standard reported that Bingo had gained a 16% share of the national branded snacks market approximately ten months after its launch.[3][4][5][6][7]
Products
[edit]Bingo's products include potato chips, Bingo Mad Angles and Bingo Tedhe Medhe.
References
[edit]- ↑ Delhi, Aabhas Sharma & Radhieka Pandeya in New. "Bingo! ITC has got it right". Rediff. Retrieved 2026-09-25.
- ↑ Singh, Namrata. "ITC pips PepsiCo in salty sticks, triangles". The Times of India. ISSN 0971-8257. Retrieved 2026-09-25.
- ↑ Mukherjee, Writankar (2013-04-03). "ITC's entry into packaged namkeens may trigger another food war". The Economic Times. ISSN 0013-0389. Retrieved 2026-09-27.
- ↑ Seshan, Govindkrishna (Jun 14, 2013). "Racks to riches". Business Standard.
{{cite news}}: CS1 maint: url-status (link) - ↑ Staff, Scroll (2020-11-19). "New 'Bingo!' ad mocks Sushant Singh, claim social media users; company dismisses allegations". Scroll.in. Retrieved 2026-09-25.
- ↑ Standard, Business. "Racks to riches". www.business-standard.com. Archived from the original on 2026-09-25. Retrieved 2026-09-27.
{{cite web}}:|first=has generic name (help) - ↑ https://www.business-standard.com/article/management/bingo-more-for-less-109101900052_1.html