Betika
 | |
| Type | Private |
|---|---|
| Industry | Lotteries and gaming |
| Founded | 2016 |
| Headquarters | , Kenya |
Area served | Global |
Key people | Robinson Mutua Mutava, CEO |
| Products | Sports betting, casino, virtuals, e-sports betting |
| Total equity | Shop and Deliver Limited |
Number of employees | 500 |
| Parent | Shop and Deliver Limited |
| Website | www |
Betika is an online gaming firm based in Nairobi, Kenya, with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi. Its products include sportsbook betting, casino, virtual games, crash games[clarification needed] and e-sports betting.
History
[edit]Betika was founded in April 2016 and initially offered sportsbook betting only through SMS. USSD betting followed shortly after, and online betting was introduced in August 2016.[1] its headquarters are found in Nairobi.
In November 2018, Betika unveiled Brazilian football legend Ronaldinho as their Brand ambassador. Ronaldinho visited Kenya, attending charity events and exhibition football matches in a campaign called "Bet on yourself".[2][3][4]
In 2019 Betika became Kenya's market leader in the gaming industry. In the same year, Betika launched Betika Na Community, an initiative used to run all its CSR programs. Through this initiative, the company has invested in various sports, such as football, cricket, athletics, motorsports, taekwondo, and mountain climbing, at both national and grassroots levels. Betika has provided equipment, renovated pitches, and sponsored teams, sportspersons, and events. The company has sponsored Kenyan Premier League sides A.F.C. Leopards, Police FC, and Sofapaka F.C..[5][6][7][8][9][10][11]
In 2023, Betika became the first Kenyan betting firm to have its app on the Play Store.[12][13]
Sports involvement
[edit]Betika was the title sponsor of the National Super League, Kenya's second division league, for three years between 2018 and 2021. The company has also sponsored the Rugby 7s, WRC teams, and the first-ever Kenyan Rallycross.[14][15]
In 2020, Betika expanded its operations into other African countries, now operating in nine countries, including Kenya, Ethiopia, DRC, Ghana, Malawi, Mozambique, Nigeria, Tanzania, and Zambia.[16]
In 2021, Betika sponsored 62-year-old James Kagambi to climb Mount Everest, making him the first-ever native Kenyan to summit the world's highest mountain.[17][18]
In 2022, Betika launched the biggest jackpot in Kenya, standing at Ksh 200 million, playable with a stake of Ksh 49. The jackpot has since produced two winners, Eli Kipruto and Moses Kiprono.[19][20][21][22]
Ownership
[edit]Betika is owned by Shop and Deliver Limited, a company with Kenyan shareholders.
References
[edit]- ↑ "Online betting explosion leaves Africa's casinos for dust". Africa Intelligence. 18 January 2021. Retrieved 27 April 2023.
- ↑ "Ronaldinho lands in city to teach youngsters football wizardry". Nairobi News. 10 November 2018. Retrieved 27 April 2023.
- ↑ "Fresh crisis for debt-ridden Betika ambassador Ronaldinho as police raid home, seize 3 luxury cars". cdn.scoopernews.com. Retrieved 27 April 2023.
- ↑ "Kenya's Betika signs Ronaldinho". Africa Feeds. 5 November 2018. Retrieved 3 July 2026.
- ↑ Munyua, Suleiman (4 June 2021). "Betika bets on budding rally talent ahead of WRC Safari Rally". Capital Sports. Retrieved 27 April 2023.
- ↑ "Betika Holds Groundbreaking Ceremony to Rehabilitate Kayole Field". Kenyans.co.ke. 23 September 2021. Retrieved 27 April 2023.
- ↑ "AFC Leopards land Ksh. 65M-a-year sponsorship deal from betting firm Betika". Goal.com. Archived from the original on 29 July 2022. Retrieved 27 April 2023.
- ↑ "Betika extend deal to sponsor KPL side Sofapaka by two years". Goal.com. Retrieved 27 April 2023.
- ↑ "Chepkirui Bags Betika Kericho County Cross Country Race". kenyanews. 24 October 2022. Retrieved 27 April 2023.
- ↑ "KK Combined, Starlets crowned Kisii Betika na Community winners". www.pd.co.ke. 17 December 2019. Retrieved 27 April 2023.
- ↑ "Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities". Nairobi News. 18 October 2019. Retrieved 27 April 2023.
- ↑ Majani, Mr (22 June 2023). "Betika: Kenya's Biggest Sports Betting App launches on Google Play Store". Ghafla! Sponsored Content. Retrieved 10 July 2023.
- ↑ "Kenya's First-Ever Betting App on Google Play Store as Betika Gets Approved". Kenyans.co.ke. 23 June 2023. Retrieved 10 July 2023.
- ↑ "REVEALED: Betting firm Betika to sponsor NSL Sh45m". Goal.com. Retrieved 27 April 2023.
- ↑ "FKF lands Sh90 million sponsorship from Betika". The Standard. Retrieved 3 July 2026.
- ↑ "African Operators BetLion and Betika Sign Deal With Nektan". Latest Casino Bonuses. Retrieved 7 September 2023.
- ↑ "Betika back retired teacher Kagambi's mission to scale imposing Mt Everest". Nation. 19 February 2022. Retrieved 27 April 2023.
- ↑ Blog, Kossy Derrick (13 May 2022). "SUMMIT: 62-year-old retired Kenyan teacher James Kagambi finally speaks as he becomes the first Kenyan to reach the peak of Mt. Everest". Retrieved 27 April 2023.
- ↑ Rono, Hebrews (15 February 2023). "Kericho farmer Moses Kiprono wins KSh 200m Betika mega jackpot". Tuko.co.ke - Kenya news. Retrieved 27 April 2023.
- ↑ "Hustler Kiprono strikes Sh200m Betika jackpot". Nation. 15 February 2023. Retrieved 27 April 2023.
- ↑ Otuke, Dismas. "Kericho farmer Moses Kiprono wins KSH 200 Million Betika Mega Jackpot". Kbc. Retrieved 27 April 2023.
- ↑ "22-year-old Kipruto Rotich wins Sh. 200 million Betika Mega Jackpot". Bizna Kenya. 16 December 2022. Archived from the original on 18 December 2022. Retrieved 3 July 2026.