Berocca
Berocca is a brand of effervescent drink and vitamin tablets containing B vitamins and vitamin C, manufactured by Bayer.[1] Berocca was originally established in Switzerland in 1969 by Roche, and is available in a number of countries worldwide.[2]
Varieties
[edit]Berocca Performance is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc.[1] When first released in 1969, Berocca came in one flavour, Berry, which later became Original Berry. It now comes in four flavours: Original Berry, Orange, Blackcurrant, and Mango & Orange.
Dosage and considerations
[edit]The recommended daily dose (age 12 upwards) is one tablet daily. Each tablet contains 260 mg of sodium.[3] 273 mg of sodium is contained in the tablets sold in Australia and New Zealand.[4]
Berocca causes urine to turn deep yellow in colour[citation needed] – this is due to the excess vitamin B2[citation needed] (also known as Riboflavin, with "flavus" meaning "yellow" in Latin) being passed via urine.
Berocca's effervescent tablets contain small quantities of aspartame (phenylalanine).[5]
Marketing
[edit]In March 2011, the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration.[6] The same department had given Berocca a Healthcare product award in November 2010.[7]
In June 2014, a 30-second television ad entitled "Mind and Body," featuring Joel McHale and Kali "Muscle" Kirkendall,[8][better source needed] and backed by the song "Sirius" from the 1982 album "Eye in the Sky" by The Alan Parsons Project, first appeared on US national television and cable networks.[9]
See also
[edit]References
[edit]- 1 2 "Professional Information: BEROCCA® PERFORMANCE 50+ EFFERVESCENT TABLETS" (PDF). www.bayer.com. Archived (PDF) from the original on 2024-06-26. Retrieved 2025-08-31.
- ↑ "Berocca: Boost Your Energy and Focus with Vitamin B Complex". Steel City Beverage Co. Retrieved 2025-08-31.
- ↑ "Berocca Supplement Facts" (PDF). bayercare.com. Retrieved 2013-11-22.
- ↑ As stated on the side of the tablet container.
- ↑ "Frequently asked questions". Berocca. Bayer. Archived from the original on 14 February 2018. Retrieved 13 February 2018.
- ↑ "Berocca fights Therapeutic Goods Administration ruling that ads breached the advertising code". Courier Mail. Retrieved 15 March 2026.
- ↑ "Health ruling a let-down for popular pick-me-up". Theage.com.au. 2011-03-16. Retrieved 2012-06-28.
- ↑ "Other Works for Joel McHale". IMDB's other works page for Joel McHale. Internet Movie Database (IMDB). Retrieved 15 July 2014.
- ↑ "Berocca TV Spot, 'Mind and Body' Featuring Joel McHale". The iSpot TV ad info and tracking website. iSpot TV, Inc. Retrieved 15 July 2014.
External links
[edit]- Berocca – official site