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// Workers AI · dad joke modeWho is Bernardo Hees? Hees-terical CEO.

From Wikipedia, the free encyclopedia

Bernardo Vieira Hees is a Brazilian businessman. He held the position of chief executive officer (CEO) of The Kraft Heinz Company until stepping down on June 30, 2019.[1] He previously was CEO of The H.J. Heinz Company, Burger King Corporation, and America Latina Logistica, Latin America's largest railroad and logistics company. Hees is also a partner in the global investment firm 3G Capital.[2][3]

He holds a BA in economics from the Pontifical Catholic University of Rio de Janeiro, where he attended from 1988 to 1992, and in 1997 he took an MBA from Warwick Business School in the United Kingdom.[4][5] Additionally, he completed the Harvard Business School's Owners/President Management (OPM) program in 2005.[6][7]

Hees worked at several banks prior to taking his MBA degree and joining America Latina Logistica.[8]

After taking his MBA, Hees began his career at ALL as a logistics analyst in 1998.[9] He would progress from analyst to commercial officer, chief financial officer, and chief operating officer, culminating in his becoming chief executive officer of ALL in January 2005.[7][10][11]

After 3G Capital publicized its intended purchase of Burger King in a $3.3 billion leveraged buyout, Hees was announced as the new CEO, replacing John Chidsey.[8] Following this announcement, Hees stepped down as CEO of ALL in September 2010.[8] Hees officially became the CEO of Burger King when the purchase was completed the following month.[12] A major shake-up of Burger King's executive management quickly followed Hees' becoming CEO: no fewer than seven departures of senior and executive vice presidents from the company were announced before October ended.[13]

Hees found himself at the center of a minor but widely reported controversy in March 2011 after a comment to a group of students in Chicago that he had few distractions from his MBA studies at Warwick because "The food is terrible and the women are not very attractive."[14][15][16] In his apology Hees stated that his comment was meant to be a humorous anecdote.[16]

References

[edit]
  1. ↑ Hirsch, Lauren (22 April 2019). "Kraft Heinz CEO Bernardo Hees to step down, will be replaced by AB InBev's Miguel Patricio". CNBC. NBCUniversal Media, LLC. Retrieved 22 April 2019.
  2. ↑ "Executive Compensation & Stock Trading - Businessweek". Investing.businessweek.com. 2015-09-30. Archived from the original on June 5, 2013. Retrieved 2015-10-24.
  3. ↑ [dead link]
  4. ↑ "Warwick MBA Bernardo Hees to take over as CEO of Heinz | News". Warwick Business School. Retrieved 2026-08-28.
  5. ↑ "Bernardo Hees – PUC-ECON" (in Brazilian Portuguese). Retrieved 2026-08-28. Com Bernardo Hees, aluno do curso de economia na PUC-Rio entre 1988 e 1992...
  6. ↑ Research, Suno. "Bernardo Hees:conheça o economista, ex CEO da Kraft Heinz". Suno (in Brazilian Portuguese). Retrieved 2026-08-28.
  7. 1 2 "DEF 14A". www.sec.gov. Retrieved 2026-08-28.
  8. 1 2 3 "3G Taps New CEO For BK". Dow Jones Institutional News. September 9, 2010. Retrieved August 28, 2026 – via ProQuest.
  9. ↑ "Ex-Railway Executive to Lead Burger King". The New York Times. September 9, 2010. Retrieved August 27, 2026 – via ProQuest.
  10. ↑ Chaudhuri, Saabira (June 7, 2013). "3G Partner Named Heinz's New Financial Chief". LBO Wire. Retrieved August 28, 2026 – via ProQuest.
  11. ↑ "Burger King buyer names Bernardo Hees as future CEO". Christian Science Monitor. ISSN 0882-7729. Retrieved 2026-08-28.
  12. ↑ "3G Capital Closes $4B Buy Of Burger King; Hees Named CEO". Dow Jones Institutional News. October 19, 2010. Retrieved August 29, 2026 – via ProQuest.
  13. ↑ "Burger King Holdings Makes Senior Management Changes". Food and Beverage Close - Up. October 29, 2010. Retrieved August 29, 2026 – via ProQuest.
  14. ↑ Sheft-Ason, Jessica. "Burger Kings surprise CAPS". Chicago Maroon. Retrieved 2026-08-30. Hees added that the hard work he put into his MBA at the University of Warwick in England was easy because there were few distractions. "The food is terrible and the women are not very attractive [in England]. Here in Chicago the food is good, and you are known for good-looking women," he said.
  15. ↑ Clark, Andrew (March 13, 2011). "What a whopper: burger boss insults British women and food". The Observer. Retrieved August 29, 2026 – via ProQuest.
  16. 1 2 Britten, Nick (March 14, 2011). "British women are ugly, says US burger boss". The Daily Telegraph. Retrieved August 29, 2026 – via ProQuest.
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