// Workers AI · dad joke modeWhat did Ay Yola say to her friend? Yola lot about nothing.
Ay Yola | |
|---|---|
| Origin | Ufa, Russia |
| Genre | Folk-pop |
| Years active | 2024–present |
| Label | MTS |
| Members |
|
Ay Yola (Bashkir: Ай Йола)[1][2][3] is a Russian Bashkir-language folk-pop musical group, which was formed in Ufa in 2024.
Ay Yola is most famous through its 2025 debut single "Homay", which went viral internationally, notably in the Turkic states: Kazakhstan, Turkey, Uzbekistan, Kyrgyzstan, and Turkmenistan.[4][5][6][7] Additionally, the song topped the airplay and streaming charts in Russia and got into top 10 of airplay charts in Commonwealth of Independent States, Kazakhstan, Latvia, and Moldova.
Name
[edit]The name of the group is Bashkir in origin. Connecting the group name to the Ural-batyr legend, member Rinat Ramazanov explains its meaning to be "universal laws, charter", "set of rules of the universe": don't kill, don't steal, respect your elders, protect your juniors.[4]
Members
[edit]The group has three members:
- Adel Shayhitdinova. A vocalist, songwriter, guitarist, and dombra player. She was born in Ufa and is the daughter of Russian mother and Bashkir father Ruslan Shayhitdinov[4][5] and Honored Artist of the Republic of Bashkortostan.[8][9]
- Ruslan Shayhitdinov. A keyboard, bass guitar and kobyz player, Shayhitdinov is a musician, sound engineer, and producer. Named Honored Artist of the Republic of Bashkortostan,[8][9] he is also known as DJ Ruslan Sever.[4][5]
- Rinat Ramazanov. The vocalist and the quray player of the group, Ramazanov is a musician, public figure and Honored Artist of the Republic of Bashkortostan.[8][9] Additionally being the soloist and leader of the folk-group "Argymak", he was Chairman of the All-Russian Kurultai of the Bashkir Youth from 2016 to 2025.[10]His social media account included a repost raising funds for the Russian army and a post of Ramazanov sending his brother off to the "special military operation". Ramazanov is noted as previously being an active member of pro-government organizations, including as Chairman of the All-Russian Kurultai of the Bashkir Youth.[11]
History
[edit]The Ay Yola group[12] was founded from representatives of two other musical groups. Ruslan and Adel Shayhitdinovs began their creative work in the Musume project in 2010, and Rinat Ramazanov is the lead singer and leader of the "Argymak" ethno group. Ruslan Shayhitdinov and Rinat Ramazanov met in 2024 while writing the song "My Ufa", dedicated to the 450th anniversary of the founding of Ufa. Acquaintance and joint work inspired the musicians to create a new project, in which modern sound is combined with ethnic motives and the epic of Ural-batyr. Thus, within 10 months, a music album of the same name with the Bashkir epic was created. The second track Homay[13] was especially viral in Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan[14][15] and Russia.[16]
On 3 August 2025, it was announced that the band had become one of the official ambassadors of Intervision 2025.[17][18][19]
Style
[edit]The band's musical style is characterized by a monotonous rhythm reminiscent of the clatter of hooves and the use of repetitive musical phrases. A special atmosphere is created by a deep, monotonous bass. The song Homay additionally includes throat singing.[20]
While the single Homay was met with a lot of praise, some Bashkir listeners criticized its pronunciation of the Bashkir-language words, and encouraged the lead singer to "take a few lessons to improve her pronunciation". Shaykhitdinova replied that she is not bothered by the comments, stating: "I'm half Bashkir and half Russian. There are no native speakers in our family. But that doesn't stop me from being interested in the culture and singing in the native language".[21]
Discography
[edit]Albums
[edit]- Ural batyr (2025)
Singles
[edit]| Title | Year | Peak chart positions | Album | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| RUS Air. [22] |
RUS Stream. [23] |
BLR Air. [24] |
CIS Air. [25] |
EST Air. [26] |
KAZ Air. [27] |
LAT Air. [28] |
LTU Air. [29] |
MDA Air. [30] | |||
| "Homay"[31] | 2025 | 1 | 1 | 25 | 5 | 186 | 1 | 4 | 15 | 4 | Ural batyr |
| "Tugan Tel"[32] | — | — | — | — | — | — | — | — | — | ||
| "Batyr"[33] | — | — | — | — | — | — | — | — | — | ||
| "Yola"[34] | — | 96 | — | — | — | — | — | — | — | ||
| "Homay"[35] (version with Dima Bilan) |
— | 87 | — | — | — | — | 41 | — | 49 | Non-album single | |
| "Ural vasyaty"[36] | — | — | — | — | — | — | — | — | — | Ural batyr | |
| "Ugez"[37] | — | — | — | — | — | — | — | — | — | ||
| "Chornaya luna"[38] | 55 | 97 | — | 86 | — | — | — | — | — | August (soundtrack) | |
| "Ay, bylbylym"[39] (with Alsou) |
— | — | — | — | — | — | — | — | — | Non-album single | |
| "—" denotes items which were not released in that country or failed to chart. | |||||||||||
Awards and nominations
[edit]The Berlin Music Video Awards is an international festival that promotes the art of music videos.
| Year | Nominated work | Award | Result | Ref. |
|---|---|---|---|---|
| 2026 | "Homay" | Best Song | Nominated | [40] |
References
[edit]- ↑ "Ay Yola төркөмө ағзалары". kungak.ru (in Bashkir).
- ↑ "Ay Yola төркөмөнә лайыҡлы бүләк!". bashgazet.ru (in Bashkir).
- ↑ Yämileva, Aygel. "«Һомай»ҙы йырлаған «AY YOLA» төркөмө артистарына дәүләт наградалары". Ağiźel (in Bashkir).
- 1 2 3 4 Aralbayeva, Leyla (16 February 2025). "Башкирский альбом на основе эпоса «Урал-батыр» выходит на российском лейбле". Bashinform (in Russian). Retrieved 28 March 2025.
- 1 2 3 Krasyuk, Anna (26 March 2025). "Новая «Пыяла»? Как все сошли с ума по песне башкирской фолк-группы Ay Yola". Afisha Daily (in Russian). Retrieved 28 March 2025.
- ↑ Baydzhanova, Yuliya (24 March 2025). "Песня из Башкирии «Хомай» завирусилась в СНГ". Argumenty i Fakty (in Russian). Retrieved 28 March 2025.
- ↑ Khanchin, Dmitry (26 March 2025). "Новая музыка недели: ATL, AY YOLA, Рушана и Сюзанна". RBC.ru (in Russian).
- 1 2 3 "Ay Yola удостоились звания народных и заслуженных артистов Башкортостана за мировой хит". Tatar-inform (in Russian). 14 April 2025.
- 1 2 3 "В Башкирии участники группы Ay Yola удостоены почётных званий за песню Homay". TASS (in Russian). 14 April 2025.
- ↑ "Лидером башкирской молодёжи стал музыкант Ринат Рамазанов". Molodyozhnaya gazeta (in Russian). 5 September 2016. Retrieved 10 April 2025.
- ↑ Jaqypov, Asqar (31 March 2025). "Лидера башкирской группы Ay Yola заподозрили в поддержке войны в Украине". ulysmedia.kz (in Russian). Retrieved 25 July 2025.
- ↑ Vochovsky, Robert (8 April 2025). "Песня из России рвёт чарты в США и, внезапно, на Украине". ForPost (in Russian). Retrieved 9 April 2025.
- ↑ Podvolotsky, Alexey (6 April 2025). "Башкирская группа Ay Yola вышла в мировой топ за четыре месяца: скрытый смысл хита Homay". ura.news (in Russian). Retrieved 18 April 2025.
- ↑ "Группа Ay Yola поблагодарила Туркменистан за теплый прием". turkmenportal.com (in Russian). 1 July 2025.
- ↑ Shoray, Saltanat (1 July 2025). ""Этническая роскошь": солистка Ay Yola показалась в наряде, сшитом туркменскими мастерицами". Nur.kz (in Russian).
- ↑ Mullakhmetova, Alsu (26 March 2025). "Руслан Север: Мы называем Адель «Наша Хумай»". Molodyozhnaya gazeta (in Russian). Retrieved 28 March 2025.
- ↑ Ablesimov, Anton (3 August 2025). "Ay Yola стал послом международного конкурса "Интервидение"" [Ay Yola became an ambassador for the international contest "Intervision"]. Ridus (in Russian). Retrieved 3 September 2025.
- ↑ Safiulina, Yulia (3 August 2025). "Новым послом «Интервидения» стало трио из Башкирии" [A trio from Bashkiria has become the new ambassador for "Intervision"]. Life.ru (in Russian). Retrieved 3 September 2025.
- ↑ Kilyachkova, Lilia (3 August 2025). "Группа Ay Yolа стала новым послом международного конкурса «Интервидение»" [The band Ay Yola has become the new ambassador for the international contest "Intervision"]. 5TV (in Russian). Retrieved 3 September 2025.
- ↑ Nekrasova, Olga (25 March 2025). "Кто такие AY YOLA и как они взорвали интернет". Gala (in Russian).
- ↑ Dergacheva, Daria (2025). "Why Bashkir band Ay Yola and their hit "Homay" didn't sit well with some Bashkirs".
- ↑ Peak chart positions for singles in Russian Airplay:
- "Homay": "Top Radio Hits Russia Weekly Chart: May 29, 2025". TopHit. 30 May 2025. Retrieved 25 July 2025.
- "Chornaya luna": "Top Radio Hits Russia Weekly Chart: Oct 30, 2025". TopHit. 31 October 2025. Retrieved 31 October 2025.
- ↑ Peak chart positions for singles in Russian Streaming:
- "Homay": "Top All Internet Hits Russia Weekly Chart: May 1, 2025". TopHit. 2 May 2025. Retrieved 25 July 2025.
- "Yola": "Top All Internet Hits Russia Weekly Chart: Jun 19, 2025". TopHit. 20 June 2025. Retrieved 25 July 2025.
- "Homay" (version with Dima Bilan): "Top All Internet Hits Russia Weekly Chart: Jul 17, 2025". TopHit. 18 July 2025. Retrieved 25 July 2025.
- "Chornaya luna": "Top All Internet Hits Russia Weekly Chart: Jan 1, 2026". TopHit. 2 January 2026. Retrieved 3 January 2026.
- ↑ Peak chart positions for singles in Belarusian Airplay:
- "Homay": "Top Radio Hits Belarus Weekly Chart: Jun 12, 2025". TopHit. 13 June 2025. Retrieved 25 July 2025.
- ↑ Peak chart positions for singles in Commonwealth of Independent States Airplay:
- "Homay": "Top Radio Hits Global Weekly Chart: May 29, 2025". TopHit. 30 May 2025. Retrieved 25 July 2025.
- "Chornaya luna": "Top Radio Hits Global Weekly Chart: Oct 30, 2025". TopHit. 31 October 2025. Retrieved 31 October 2025.
- ↑ Peak chart positions for singles in Estonian Airplay:
- "Homay": "Homay – Ay Yola – TopHit Chart History". TopHit (To see the chart history of a song, select "Estonia" from the drop-down list.). 2 May 2025. Retrieved 5 September 2025.
- ↑ Peak chart positions for singles in Kazakh Airplay:
- "Homay": "Top Radio Hits Kazakhstan Weekly Chart: Mar 26, 2026". TopHit. 27 March 2026. Retrieved 27 March 2026.
- ↑ Peak chart positions for singles in Latvian Airplay:
- "Homay": "Top Radio Hits Latvia Weekly Chart: Apr 17, 2025". TopHit. 18 April 2025. Retrieved 25 July 2025.
- "Homay" (version with Dima Bilan): "Top Radio Hits Latvia Weekly Chart: Apr 23, 2026". TopHit. 24 April 2026. Retrieved 26 April 2026.
- ↑ Peak chart positions for singles in Lithuanian Airplay:
- "Homay": "Top Radio Hits Lithuania Weekly Chart: May 1, 2025". TopHit. 2 May 2025. Retrieved 25 July 2025.
- ↑ Peak chart positions for singles in Moldovan Airplay:
- "Homay": "Top Radio Hits Moldova Weekly Chart: Jul 24, 2025". TopHit. 25 July 2025. Retrieved 25 July 2025.
- "Homay" (version with Dima Bilan): "Top Radio Hits Moldova Weekly Chart: Oct 2, 2025". TopHit. 3 October 2025. Retrieved 4 October 2025.
- ↑ "Homay – Single – Album by AY YOLA on Apple Music". Apple Music. 14 March 2025. Retrieved 25 July 2025.
- ↑ "Tugan Tel – Single – Album by AY YOLA on Apple Music". Apple Music. 18 April 2025. Retrieved 25 July 2025.
- ↑ "Batyr – Single – Album by AY YOLA on Apple Music". Apple Music. 26 May 2025. Retrieved 25 July 2025.
- ↑ "Yola – Single – Album by AY YOLA on Apple Music". Apple Music. 13 June 2025. Retrieved 25 July 2025.
- ↑ "Homay – Single – Album by AY YOLA & Dima Bilan on Apple Music". Apple Music. 25 June 2025. Retrieved 25 July 2025.
- ↑ "Ural Vasyaty – Single – Album by AY YOLA on Apple Music". Apple Music. 18 July 2025. Retrieved 25 July 2025.
- ↑ "Ugez – Single – Album by AY YOLA on Apple Music". Apple Music. 5 September 2025. Retrieved 5 September 2025.
- ↑ "Чёрная Луна (из к/ф «Август») – Single – Album by AY YOLA – Apple Music". Apple Music. 19 October 2025. Retrieved 25 October 2025.
- ↑ "Ay, bylbylym – Single – Album by AY YOLA & Alsou – Apple Music". Apple Music. 5 December 2025. Retrieved 8 February 2026.
- ↑ "Berlin Music Video Awards". Berlin Music Video Awards. Retrieved 22 April 2026.