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Amritt Ventures Inc.
IndustryManagement consulting
Founded2003
HeadquartersHermosa Beach
Key peopleGunjan Bagla, President & CEO
ProductsManagement consulting services, Global R&D Management
Websitewww.amritt.com

Amritt Ventures is a global management consulting firm based in the Los Angeles area. The stated purpose of the company is to aid US companies in becoming familiar with routine Indian business practices, specifically in marketing their products to India. Other clients are based on Europe, Canada, and Japan. [1] The company has been ranked as one of the Top 10 Consulting Companies of India.[2] Its executives have contributed to various financial magazines, including Bloomberg BusinessWeek[3][4] and have advised US companies on doing business with India.[5][6][7] Amritt offers consulting services such as market entry strategy and business advisory, medical devices, global capability centers, and business readiness workshops. Notable clients include Clorox, Kraft Foods, Johnson & Johnson, the British company Reckitt Benckiser, and the French media conglomerate Vivendi.[8]

History

[edit]

Amritt was founded in 2003[9] as an advisory service to facilitate trade between the United States and India. It provides its clients with training workshops on topics like human resources issues in India, the financial and legal environment, and Indian culture.[10]

Amritt is located in Hermosa Beach, California[11]. Amritt was founded by Gunjan Bagla, an Indian-American author, businessman, and public speaker.[12][13] He began his career working for Larsen & Toubro in Mumbai and later worked in the United States as a director of program management for Tandon in California.[14] Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology and UCLA Extension.[15][16][17]

In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business.[18]

In March 2011, executives from Amritt were invited as guest speakers by the USC Marshall School of Business along with several US officials (including U.S. Secretary of Commerce, Gary Locke) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president of Boeing International, Dinesh Keskar.[19][20] In April 2011, Amritt representatives attended the South Asian Studies Association's convention in honor of Ron Somers, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relations.[21]

In 2023, 2024, and 2025, Amritt's CEO spoke about the India Natural Product Market at the Global Export Seminar Series at Natural products Expo West in Anaheim, California.[22][23]

Media attention

[edit]

Market reports

[edit]

Amritt has become well known for its industry surveys and reports on global developers and companies.[24] Amritt is a professional advisory service that helps Western companies leverage global resources and global markets.[25][26]

The Amritt 2008 R&D Globalization Study is based on responses from 204 online respondents from the U.S. and was conducted in April and May 2008.[27] In this survey on R&D globalization, Amritt found that 33% of American companies plan to deploy only 11 to 100 R&D personnel in emerging economies, such as the BRIC countries. Also, a significant number, 16%, said that they may have over 1,000 people working in R&D in emerging economies. Half of the companies performing R&D in emerging economies do so to serve those local markets, while 42% said that financial pressures played a part. About a quarter of the respondents, 26%, had trouble finding enough talent in their home regions and 17% sought to accelerate time to market by using additional resources in emerging countries. Anecdotal evidence from the survey suggests that time-to-market is likely to become a more significant driver of R&D globalization in the near future.[28]

Asked about their main worries as they globalize the R&D function, more than 50% of the companies cited the quality of work from emerging economies. About 24% referred to cross-cultural communications as their main worry.[29]

Indian-English Dictionary

[edit]

Amritt released a 700-word Indian-English lexicon to help North American and European companies with expansion into Asian markets. They later launched a revised and updated version of the popular resource with 64 new words to mark India's 64th Independence Day on August 15, 2009.[30]

Community and Civic Engagement

[edit]

Amritt's founder started a petition calling for the establishment of an Indian consulate in Los Angeles, which collected nearly 4,000 signatures.[31] On September 22, 2024, Prime Minister Modi announced the decision to open new consulates in Boston and Los Angeles.[32] In January 2026, the new Consulate location, at the AON center in downtown Los Angeles, opened, and Amritt team members attended the first event.[33]

See also

[edit]

References

[edit]
  1. ↑ "About Us". Amritt. Retrieved April 17, 2026.
  2. ↑ "TOP 10 Recruitment consultants of INDIA – vendor management". Citehr.com. Archived from the original on March 13, 2014. Retrieved March 13, 2014.
  3. ↑ "India Inc.: Investing in America". Bloomberg BusinessWeek. September 29, 2008. Archived from the original on May 26, 2010. Retrieved May 22, 2010.
  4. ↑ "Lessons from successful entrepreneurs". Rediff.com. Retrieved March 13, 2014.
  5. ↑ Bajaj, Vikas; Timmons, Heather (November 4, 2010). "Obama to Visit India, and Both Sides Hope to Expand Ties". The New York Times. Retrieved May 22, 2010.
  6. ↑ "Why-some-young-US-workers-now-seek-fortunes-in-India". The Christian Science Monitor. Retrieved May 22, 2010.
  7. ↑ "SASA 2010 – South Asia and the West:Entwined, Entangled and Engaged". South Asian Studies Association. Retrieved March 21, 2011.
  8. ↑ "Global Business Consultants | Amritt, IncAmritt, Inc". Amritt.com. Retrieved March 13, 2014.
  9. ↑ "Amritt".
  10. ↑ "Training and Education | Amritt India Business Training WorkshopAmritt, Inc". Amritt.com. Retrieved March 13, 2014.
  11. ↑ "Contact Us". Amritt.
  12. ↑ "Gunjan Bagla - Consulting & Service - Global Business (Esp India) - Import / Export / In - Long Beach". Archived from the original on March 16, 2012. Retrieved April 13, 2011.
  13. ↑ "Outsourcing R&D Services to India". The India Expert. Retrieved March 13, 2014.
  14. ↑ "Live Webinar Announced: How to Outsource Research and Development (R&D) Services to India". Prsync.com. Retrieved March 13, 2014.
  15. ↑ "Q&A: Gunjan Bagla". Archived from the original on October 17, 2008. Retrieved June 5, 2013.
  16. ↑ "WINMEC Mobile Entertainment Media Advisory Board". Winmec.ucla.edu. Archived from the original on January 19, 2013. Retrieved March 13, 2014.
  17. ↑ "Amritt's "Outsourcing R&D Services to India" Webinar [External Event] | USIBC". Archived from the original on October 7, 2011. Retrieved April 13, 2011.
  18. ↑ "India Business Conference". Archived from the original on March 10, 2011. Retrieved April 15, 2011.
  19. ↑ "Archived copy" (PDF). Archived from the original (PDF) on June 27, 2011. Retrieved April 13, 2011.{{cite web}}: CS1 maint: archived copy as title (link)
  20. ↑ "Asia Pacific Business Outlook Conference 2011". China.usc.edu. Retrieved March 13, 2014.[dead link]
  21. ↑ [dead link]
  22. ↑ India Market Briefing - Natural Product Expo West 2024. Amritt, Inc. March 22, 2024. Retrieved April 17, 2026 – via YouTube.
  23. ↑ "Trade Event Partnership Program at Natural Products Expo West". International trade Administration. Retrieved April 17, 2026.
  24. ↑ Carless, Simon (October 20, 2007). "GameSetWatch GameSetNetwork: The G For Grammar Expo". Gamesetwatch.com. Retrieved March 13, 2014.
  25. ↑ Williams, Geoff (November 17, 2008). "3 Ways to Kill a Deal in India – Cultural barriers in business". Entrepreneur.com. Retrieved March 13, 2014.
  26. ↑ "City Guide: Mumbai". Executive Travel Magazine. November–December 2008. Retrieved March 13, 2014.
  27. ↑ "Study Finds Mixed Response To Video Game Outsourcing". Gamasutra. Archived from the original on May 12, 2010. Retrieved May 22, 2010.
  28. ↑ "Report: R&D Globalization". SMT Magazine. June 30, 2008. Retrieved May 22, 2010.
  29. ↑ Archived April 3, 2011, at the Wayback Machine
  30. ↑ "How to 'do the needful' in India with tashan". Hindustan Times. Indo-Asian News Service. August 13, 2010. Archived from the original on October 21, 2012. Retrieved May 22, 2010.
  31. ↑ "Indian consulate coming to LA after year-long campaign to open location". LAist. September 24, 2024. Retrieved April 17, 2026.
  32. ↑ NDTV (February 14, 2025). PM Modi US Visit | Experts On How India's 2 New Consulates In US Will Help Indians. Retrieved April 17, 2026 – via YouTube.
  33. ↑ "From Sarod to Naatu Naatu Indias new LA Consulate opens with cultural and strategic vision". www.newindiaabroad.com. Retrieved April 17, 2026.
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