ATB Santa Cruz
 | |
| |
| Channels | |
|---|---|
| Branding |
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| Programming | |
| Affiliations | Red ATB |
| Ownership | |
| Owner | Illimani de Comunicaciones[1] (ATB Santa Cruz Televisión S.A. ) |
| History | |
| Founded | 1984 |
First air date | April 1984 |
| Independent (1985-1990) Cadena ABC (1990-1995) | |
| Technical information | |
Licensing authority | ATT |
ATB Santa Cruz (channel 5) is a Red ATB-owned-and-operated station licensed to Santa Cruz de la Sierra, commercial capital of Bolivia. The station started broadcasting in April 1984 as the independent station Universal Richards (later renamed Canal 5 Tele-Sat) and quickly joined the ATB network.
History
[edit]Up until 1984, Santa Cruz only had Televisión Boliviana (channel 7) and TVU UAGRM (channel 11). Universal Richards Televisión (channel 5) opened in April 1984 alongside Cruceña de Televisión (channel 13) in April 1984. Universal Richards, also known as Tele-Sat, was primarily aimed at the sale of satellite dishes. In 1986, it was already operating a 24-hour schedule. However, its national programming was scarce: Tele-Sat took programming from channels coming from Mexico, Brazil and Venezuela, which it relayed arbitrarily, totalling 80% of the daily schedule.[2]
The company was also known as TV Universo. Its owners were Roberto and Oliver Richards. At one point, it relayed at least ten hours of Brazilian programming, including commercials and foreign imports whose rights were only valid for Brazil. The companies that held the rights to these titles feared the actions committed by the station, which had worse consequences than the declining attendance at movie theatres.[3]
After an initial phase as an independent station, the station joined Asociación Boliviana de Canales at an unknown date. In January 1996, the station's staff entered into a state of emergency, after the lack of payments concerning November and December 1995, and the lack of appearance of the network executives from La Paz.[4] ATB had left Teleoriente[5] and, taking the advantage of the ABC crisis, opted to affiliate with channel 5 upon the closure of the network.
Digital broadcasts started in 2018.[6]
On April 30, 2025, the station was used as a solution to produce networked programming following the crisis that affected the station in La Paz.[7]
References
[edit]- ↑ "Sistema Integrado de Gestion Operadores". Authority of Telecommunications and Transport. Archived from the original on 19 February 2024. Retrieved 19 February 2024.
- ↑ "Fluxo internacional de ficção: a telenovela Brasileira na Bolívia" (PDF). Methodist University of São Paulo. 2008. Archived (PDF) from the original on 19 July 2020. Retrieved 6 February 2024.
- ↑ La televisión en Bolivia (PDF) (in Spanish). p. 384.
- ↑ Trabajadores de Canal 5 Red ABC en estado de emergencia
- ↑ "Análisis de la Agenda Setting del Campo Político Periodístico de la Televisión Privada Vs. el Canal Oficial del Estado Boliviano. Estudio de Caso: Red Unitel, Canal 2 y Televisión Boliviana, Canal 7" (PDF). Higher University of San Andrés. 2008. Archived from the original (PDF) on 21 September 2018. Retrieved 5 February 2024.
- ↑ La ATT informa que 21 canales digitales del eje central emiten su señal digital en HD (alta definición)
- ↑ Trabajadores de ATB denuncian seis meses sin salario y cese de emisiones desde La Paz