// Workers AI · dad joke modeWhat did 51 Park say to the ball? You're always parked on me.
| Location | Herzliya, Israel |
|---|---|
| Status | Under construction |
| Companies | |
| Architect | Avner Yashar |
| Developer | Aviv Melisron |
51 Park is a luxury residential development in Herzliya, Israel.[1] The development consists of two 51-story residential towers next to Herzliya Park and Galil Yam Park, in the Schakim neighbourhood.[2][3]
The building was designed by Israel architect Avner Yashar and developed by Israeli real estate group Aviv Melisron.[3] Condo units are selling for up to $10 million.[4]
Promotion
[edit]In June 2026, American actress Gwyneth Paltrow was featured in an advertisement for the development.[5][6][7] The video was shot in New York City, comparing 51 Park to buildings adjacent to Central Park, with Paltrow saying, "There’s a reason the world’s most iconic buildings are by a park. 51 Park." Asked if the building is in New York City, Paltrow replies, "Herzliya. Israel."[5][8][9]
The advertisement went viral, and Paltrow was subsequently accused of "supporting genocide".[10][11][12][13] American progressive magazine Mother Jones and celebrities Denise Gough and activist Alana Hadid criticized Paltrow.[4]
An opinion piece in The Telegraph by Poppie Platt defended Paltrow, describing her as a victim of the "pro-Gaza mob".[4]
References
[edit]- ↑ ""ניו יורק? לא, הרצליה": גווינת' פאלטרו מככבת בקמפיין חדש של אביב מליסרון". Nadlancenter (in Hebrew). 2026-06-07. Retrieved 2026-06-10.
- ↑ Pplus (2026-06-10). "'Brutal': Gwyneth Paltrow under attack after leading ad campaign for Israeli luxury apartments". Ynetglobal. Retrieved 2026-06-10.
- 1 2 Lankston, Charlie (2026-06-12). "Gwyneth Paltrow Sparks Fury After Starring in an Ad for a Luxury Apartment Building In Israel: 'Truly Irredeemable'". Real Estate News & Insights | realtor.com®. Retrieved 2026-06-12.
- 1 2 3 https://www.telegraph.co.uk/films/2026/06/11/the-cancellation-of-gwyneth-paltrow/
- 1 2 Craighead, Olivia (2026-06-10). "Gwyneth Paltrow Is Advertising Luxury Israeli Real Estate". The Cut. Retrieved 2026-06-10.
- ↑ משעלי, גיל (2026-06-10). "הפרסומת הישראלית של גווינת' פאלטרו מעוררת סערה בעולם". mako (in Hebrew). Retrieved 2026-06-10.
- ↑ Mahdawi, Arwa (2026-06-12). "From Goop to 'Gwynocide': why is Gwyneth Paltrow starring in a luxury Israeli real estate ad?". The Guardian. ISSN 0261-3077. Retrieved 2026-06-12.
- ↑ "Gwyneth Paltrow Catches Flak After Starring in Commercial for Israeli Luxury Real Estate Project - Real Estate". haaretz.com. Retrieved 2026-06-10.
- ↑ "Gwyneth Paltrow lends her face to Herzliya real estate project". The Times of Israel. 2026-06-10. ISSN 0040-7909. Retrieved 2026-06-10.
- ↑ "Gwyneth Paltrow's Israeli real estate ad goes viral". Al Jazeera. Retrieved 2026-06-11.
- ↑ "Gwyneth Paltrow accused of 'supporting genocide' after Israel commercial | The Jerusalem Post". The Jerusalem Post | JPost.com. 2026-06-10. Retrieved 2026-06-11.
- ↑ https://ew.com/gwyneth-paltrow-slammed-for-promoting-luxury-israeli-real-estate-unhinged-11995253
- ↑ Liebermann, Oren (2026-06-11). "Gwyneth Paltrow faces online backlash for starring in luxury Israel real estate ad". CNN. Retrieved 2026-06-11.