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Business France

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Business France
Merger ofUBIFRANCE and InvestInFrance
TypeEPIC
Trade association
Legal statusActive
PurposeBusiness advocacy
HeadquartersParis, France
Region served
France
Key people
Pascal Cagni (Chairman)
Laurent Saint-Martin (Director General)
Websitebusinessfrance.fr/en

Business France is a French statutory organization and industry association, founded in January 2015 through a merger between Unifrance and the French Agency for International Investment (InvestInFrance).[1] Its aim is to promote export-led growth by French businesses, as well as foreign investment in France.[2]

Business France has the status of a public institution under the supervision of the Ministry of Economy and Finance, the Ministry of Foreign Affairs and International Development, and the Ministry of Rural Spatial Planning and Territory Development. It is headquartered on Boulevard Saint-Jacques, in the 14th arrondissement of Paris.

History

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Ubifrance was the French agency for export promotion. It succeeded the Centre Français du Commerce Extérieur (French Center for external commerce), or CFCE.

Its headquarters is on Boulevard Saint-Jacques, 14th arrondissement of Paris, but it is also based in the World Trade Center of Grenoble.

UBIFrance has 66 economic missions in 46 countries and more than 1,400 employees in France and abroad responsible for helping French companies in their international development.[3] France's budget bill for 2011 authorized €105,398,000 for the agency.[4]

On 1 January 2015, UBIFRANCE merged with InvestInFrance, and became Business France.[5]

Impact

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Business France's work is divided into four main pillars:[6]

  • Promoting French exports
  • Promoting inward investment into France
  • Enabling international internships in French companies abroad, which are also open to candidates from the European Economic Area. This is done via an international internship called VIE, (Volontariat International en Entreprises).
  • Promoting the image of France as a business country

Priority is given to small innovative companies.[7] Business France has a cooperation agreement with 13 regional agencies.[8]

Governance

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The agency is run by a sixteen member Board of Directors composed of a National Assembly Député, a Senator, three government representatives, three regional council members, five economic experts, and three staff representatives.[citation needed]

References

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  1. Soyez, Paul (2019). Australia and France's Mutual Empowerment: Middle Powers' Strategies for Pacific and Global Challenges. Springer International Publishing. pp. 65–69. ISBN 9783030134495.
  2. "Business France - Homepage". Business France. Retrieved 11 August 2026.
  3. "UBIFRANCE et les Missions économiques : Un réseau dédié à l'exportation". Archived from the original on 5 January 2011. Retrieved 23 November 2010.
  4. "N° 2860 tome V - Avis de M. François Loos sur le projet de loi de finances pour 2011 (n°2824)". www.assemblee-nationale.fr.
  5. NamSor.app (21 December 2014). "Business France, the new organization to turn France into a FDI Magnet". NamSor Blog. Retrieved 15 March 2025.
  6. "Business France : l'internationalisation de la France - Business France". en.businessfrance.fr (in French). Archived from the original on 23 June 2021. Retrieved 15 March 2025.
  7. Heller, David; de Chadirac, Sylvain; Halaoui, Lana; Jouvet, Camille (2019). The Emergence of Start-ups. Wiley. p. 77. ISBN 9781786304506.
  8. OECD (2020). OECD Investment Policy Reviews: Indonesia 2020. OECD Publishing. p. 268. ISBN 9789264560154.