Goldbelly
 | |
| Type of business | Private company |
|---|---|
Type of site | Online marketplace |
| Founded | 2013 |
| Headquarters | New York, New York, United States |
| Area served | United States |
| Founder(s) | Joe Ariel Trevor Stow Vanessa Torrivilla Joel Gillman |
| Industry | Online food ordering |
| URL | www |
| Current status | Active |
Goldbelly is an online marketplace where customers can order gourmet food from more than 1000 restaurants in the United States. [1] The ordered food sometimes requires preparation and cooking.[2] [3]
History
[edit]Founded as "Goldbely" by Joe Ariel, the company began its operation from a townhouse in Noe Valley in San Francisco with a four-person team of Ariel, Trevor Stow, Vanessa Torrivilla, and Joel Gillman.[4][5][6][7] The site was accepted into Y Combinator in 2013.[8] Time magazine named Goldbelly one of the 50 Best Websites of 2013.[9] In 2013, Goldbelly closed $3 million in seed funding led by Intel Capital.[10][11]
In 2017, the company moved its headquarters from San Francisco to New York City.[12] In October 2018, the company changed its name from Goldbely (with one L) to Goldbelly (with two Ls), raised $20 million in Series B funding led by Enlightened Hospitality Investments, the fund formed by Danny Meyer's Union Square Hospitality Group, and had Danny Meyer join the company's advisory board.[13] In the same year, it acquired its competitor, FoodyDirect.[14]
In 2021, Goldbelly announced that it raised $100 million in new funding. 400 new vendors were added to Goldbelly's offerings at the start of the COVID-19 pandemic.[15]
References
[edit]- ↑ Barr, Natalia (2021-12-20). "Why Goldbelly CEO Joe Ariel Starts Off His Week with a "Bodega Egg and Cheese"". The Wall Street Journal. Retrieved 2026-06-11.
- ↑ Hepburn, Ned (February 25, 2014). "Cross-Country Delivery Food Exists and It Is Delicious". Esquire. Retrieved April 8, 2015.
- ↑ "Our Editor Began Investigating Goldbelly Over Their Suspicious Review System—Then It All Disappeared". Delish. 2023-08-14. Retrieved 2026-06-11.
- ↑ Taylor, Kate. "Shake Shack founder Danny Meyer reveals why he believes delivery is an increasingly powerful force in the restaurant industry". Business Insider. Retrieved September 14, 2019.
- ↑ Dickey, Megan Rose. "These Startup Employees Essentially Have No Privacy Because They Live, Sleep, And Work With Their Boss". Business Insider. Retrieved September 14, 2019.
- ↑ "Goldbely Satisfies Cravings Across the Country". CraveOnline. April 2, 2016. Retrieved November 29, 2016.
- ↑ Schubarth, Cromwell (March 27, 2013). "9 top startup picks from Y Combinator Demo Day". Silicon Valley Business Journal. Retrieved September 14, 2019.
- ↑ Lawler, Ryan (February 7, 2013). "Y Combinator-Backed Goldbely Launches To Bring Gourmet Cuisine To Food Explorers All Over The Country". TechCrunch. Retrieved March 8, 2017.
- ↑ Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on November 14, 2015. Retrieved November 5, 2015.
- ↑ Taylor, Colleen (September 17, 2013). "A Visit To Goldbely, The Fancy Food Delivery Startup That Just Gobbled Up $3M Led By Intel Capital". TechCrunch. Retrieved November 29, 2016.
- ↑ Hardawar, Devindra (September 17, 2013). "Goldbely scores $3M to bring famous eats to your door". VentureBeat. Retrieved November 4, 2015.
- ↑ "Legendary Carnegie Deli finds new life online". New York Post. November 9, 2017. Retrieved August 26, 2019.
- ↑ "Danny Meyer Just Raised 20 Million for This Online Food Company". VentureBeat. October 9, 2018. Retrieved August 26, 2019.
- ↑ "Goldbelly grows footprint with FoodyDirect acquisition | Restaurant Dive". www.restaurantdive.com. Retrieved 2026-06-11.
- ↑ de la Merced, Michael J. (May 17, 2021). "A $100 Million Bet on Cross-Country Restaurant Delivery". The New York Times. ISSN 0362-4331. Retrieved May 17, 2021.
External links
[edit]- Official Website
- "'Foodie generation' willing to pay up for iconic food brands: Goldbelly CEO". CNBC. December 27, 2017.