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Golden Screen Cinemas

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(Redirected from GSC Cinemas)

Golden Screen Cinemas
Golden Screen Cinemas Sdn. Bhd.
TypePrivate Limited Company
IndustryMedia, cinemas, marketing, distribution
Founded1 April 1987; 39 years ago (1987-04-01)
HeadquartersPetaling Jaya, Selangor, Malaysia
Key people
Koh Mei Lee (CEO)
ProductsAurum Theater, Jin Gastrobar, GSC Movies, GSC Lite, Velvet Cinemas, Happy Food Co.
Number of employees
5000+ Employees
ParentPPB Group
Websitegsc.com.my

Golden Screen Cinemas Sdn Bhd (GSC) is Malaysia's largest cinema exhibitor and a wholly owned subsidiary of PPB Group Berhad (a member of the Kuok Group), which is an exhibitor and distributor of movies and content in Malaysia. It operates over 600 screens in 70 locations across Malaysia and Vietnam, with 504 screens in 55 locations in Malaysia, and 108 screens in 18 locations in Vietnam through a partnership with Galaxy Studio.

History

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Establishment of Golden Communications Circuit (1987–1990)

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Golden Screen was founded on 1 April 1987 under the name of Golden Communications Circuit, a joint venture between Hong Kong's Golden Harvest (from which it inherited the studio's iconic Big "G" logo) and the Malaysian Bumiputera conglomerate PPB Group (then Perlis Plantations), the latter of whom operated a small set of Malaysian cinemas leased from Shaw Brothers Studio.[1] There were in the beginning 30 cinemas covering all Malaysia's major cities and towns,[2] and at the time, Golden Harvest and Perlis Plantations owned respectively 70 and 30 percent of the stakes in the joint venture.[3]

The films at that time were showcased in three languages: Malay, English and Chinese, with Golden Harvest in-house films forming majority of the shown movies. The English movies on the other hand were mostly of Hollywood origin, with some exceptions from European Countries.

Acquisition of Cathay Cinemas by Perlis Plantations Berhad (1990–1998)

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In June 1990, Perlis Plantations Berhad expanded its entertainment portfolio by acquiring stakes in the Borneo Filem Organisation Sdn Bhd (BFO) from the State Government of Sabah,[4] which later restructured as Cathay Cinemas Sdn Bhd.[5] This strategic purchase brought the Malaysian operations of 33 Cathay Organisation and 33 Golden Communications Cinemas under the same corporate umbrella.[6]

Control of the newly acquired cinema, which was 66.2 percent owned by Cathay Cinemas and the rest by Permodalan Nasional Berhad assumed in October the same year, resulting in termination of services of between 20 to 30 of its employees.[7]

By 1991 however, the shares of Perlis Plantations in Golden Communications had shrunk to just 58.6 per cent to allow investment from other shareholders, while Golden Harvest own the remaining 27 per cent.[8]

On 7 July 1994, Cathay Cinemas signed a joint venture agreement with United Artist Theatre and Wilton Group to expand the cinema network in Malaysia and abroad, forming a joint venture named Premier Cinemas Sdn Bhd.[9]

In 1996, Perlis Plantations restructured its cinemas and leisure operations by injecting Golden Communications Assets into that of Cathay Cinemas Sdn Bhd, creating a new business entity called PPB Leisure Holdings Sdn Bhd.[10][11] By that time, Cathay cinemas owned the largest chain of cinemas in Malaysia, totaling 47 of them when accounting Premier Cinemas and Cathay Organisation operations.[12]

Brand merger and consolidation into Golden Screen Cinemas (1998–present)

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In January 1998, Golden Communications (GC) Circuit and the Malaysian branch of Cathay Organisation were officially merged and consolidated into one major brand: Golden Screen Cinemas. The newly established cinema chain had 30 cinemas nationwide at the time.[13]

On 2 December 1999, GSC opened the Asia' largest multiplex with 18 Screens - GSC Mid Valley at Mid Valley Megamall. To celebrate this momentous occasion, it gave away 18 local and international movie tickets for free during its one-week Movie Marathon Campaign, with those patrons completed their rounds of all movie watching offered grand prizes like trip to selected tourist destinations, season pass and T-shirts. That very same date, the International Screens concept was introduced at the all-new Mid Valley Branch to distribute highly acclaimed international movies from places like Hong Kong and Hollywood.[14]

On 12 January 2000, Malaysia Book of Records under management of Director Danny Ooi recognised the Mid Valley multiplex as the largest in the country and awarded the title to the cinema chain.[15]

Locations

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GSC is present in all states and territories of Malaysia except in Labuan and Kelantan, the latter of which has banned cinema within the state since 1990.[16]

Johor

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CinemaTotal HallsSeatsLocationRemarks
AEON Mall Bandar Dato' Onn5658Johor BahruFeatures GSC Big and Play+
KSL City Mall81,378Johor BahruFeatures D-BOX and GSC BIG
Kluang Mall6933Kluang
Heritage Mall71,043Kota Tinggi
Paradigm Mall Johor Bahru172,137Johor BahruFeatures 2 Premiere Class Halls, 4DX Hall,

D-BOX, Dolby ATMOS and IMAX Hall

Square One Shopping Mall81,135Batu PahatFeatures GSC Play
Sunway Big Box Retail Park81,500Iskandar PuteriFeatures GSC Play+
Mid Valley Southkey191,686Johor BahruFeatures GSC's first IMAX Hall, 4DX, D-BOX, SkyBox, Dolby ATMOS, Play+ and Aurum Theatre
IOI Mall Kulai 6 640 Kulai Featuring Play+

Kedah

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CinemaTotal HallsSeatsLocationRemarks
Aman Central101,599Alor Setar
Amanjaya Mall81,287Sungai Petani
Kulim Central61,108Kulim

Kuala Lumpur

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CinemaTotal HallsSeatsLocationRemarks
EkoCheras Mall91,161Cheras
Lotus's Kepong71,066Kepong
Mid Valley Megamall212,688Mid ValleyLargest cinema in Malaysia. Features D-BOX, Dolby ATMOS and ONYX LED Screen
Melawati Mall101,424MelawatiFeatures Premiere Class, IMAX 3D
MyTOWN Shopping Centre131,470CherasFeatures GSC BIG, Premiere Class, Dolby ATMOS and D-BOX
NU Sentral111,783BrickfieldsFeatures Dolby ATMOS
Quill City Mall101,751Kampung BaruFeatures Dolby ATMOS
Setapak Central71,020Setapak
The Gardens Mall7226Mid ValleyAurum Theatre (formerly GSC Signatures)
Mitsui Shopping Park LaLaport BBCC121,282Bukit BintangFeatures GSC BIG and 4DX
KL East Mall81058Wangsa MajuFeatures IMAX and PlayPark
Sunway 163 Mall3163Mont KiaraVelvet Cinemas, a boutique cinema outlet by GSC
The Exchange TRX10796Tun Razak ExchangeAurum Theatre - Features Getha Lux Suite, Comfort Cabin, Escape Studio, Screen X & IMAX 3D Hall
Rex Cinema 1 1,100 Petaling Street Closed and repurposed to RexKL

Malacca

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CinemaTotal HallsSeatsLocationRemarks
AEON Mall Bandaraya Melaka101,783MalaccaFeatures D-BOX and Dolby ATMOS
Dataran Pahlawan Melaka Megamall102,004MalaccaFeatures D-BOX and Dolby ATMOS

Negeri Sembilan

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CinemaTotal HallsSeatsLocationRemarks
Palm Mall101,660SerembanFeatures D-BOX

Pahang

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CinemaTotal HallsSeatsLocationRemarks
East Coast Mall91,633KuantanFeatures D-BOX and Dolby ATMOS
Kuantan City Mall91,346KuantanFeatures GSC Play and GSC BIG
Mentakab Star Mall61,100Mentakab

Penang

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CinemaTotal HallsSeatsLocationRemarks
Queensbay Mall81,528Bayan LepasFeatures Dolby ATMOS
Gurney Plaza121,617George TownFeatures D-BOX, Dolby ATMOS and Premiere Class
Sunway Carnival Mall14910Seberang JayaFeaturing Dolby ATMOS

Perak

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CinemaTotal HallsSeatsLocationRemarks
AEON Mall Falim81,149IpohFeatures GSC Play
Ipoh Parade122,000IpohFeatures D-BOX, Dolby ATMOS and GSC BIG, 4DX


Perlis

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CinemaTotal HallsSeatsLocationRemarks
Kangar Jaya Mall6747KangarOpened on 19 December 2025. Features GSC Play

Putrajaya

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CinemaTotal HallsSeatsLocationRemarks
IOI City Mall (West Wing)132,047Precinct 12Features 4DX, D-BOX, Dolby ATMOS and GSC Maxx
IOI City Mall (East Wing)134,000Precinct 12Located on Level 3 of East Wing. Features Play+, Premiere Class and IMAX Hall with IMAX Laser Projection. [17]

Sabah

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CinemaTotal HallsSeatsLocationRemarks
1Borneo Hypermall81,504Kota Kinabalu
Suria Sabah81,471Kota KinabaluFeatures D-BOX and Dolby ATMOS
Imago KK Times Square81,018Kota Kinabalu

Sarawak

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CinemaTotal HallsSeatsLocationRemarks
Bintang Megamall81,010Miri
CityOne Megamall101,868KuchingFeatures D-BOX and Dolby ATMOS
The Spring Shopping Mall91,508Kuching
The Spring Bintulu91,118BintuluFeatures D-BOX, Dolby ATMOS and GSC play

Selangor

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CinemaTotal HallsSeatsLocationRemarks
1 Utama (New Wing)131,900Petaling JayaFeatures 4DX, D-BOX, Dolby ATMOS, Play Park, Screen X, GSC BIG and Prestige Hall
IOI Mall Damansara121,729Petaling JayaFeatures GSC Big, Dolby ATMOS, ONYX LED Screen, GSC Play, MX4D and Premiere Class
IOI Mall Puchong101,755PuchongFeatures GSC Play+
Paradigm Mall91,592Petaling Jaya
Setia City Mall91,570Shah AlamFeatures Dolby ATMOS
Subang Parade91,249Subang JayaFeatures GSC Play
Summit USJ101,387Subang JayaFeatures Dolby ATMOS and THX Hall
The Starling Mall101,365Petaling JayaFeatures GSC Play and MX4D

Terengganu

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CinemaTotal HallsSeatsLocationRemarks
Mayang Mall8TBAKuala TerengganuFirst GSC cinema in Terengganu will be opening in 2026

See also

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References

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  1. ↑ "Golden Village Celebrates 30 Years of Exhibition Innovation". Variety. 2 June 2017. Retrieved 9 December 2018.
  2. ↑ "A shot in the arm for our cinema industry". New Straits Times. 1 April 1987. Retrieved 20 June 2026.
  3. ↑ "Sugar King plans to merge firms". New Straits Times. 15 July 1987. Retrieved 20 June 2026.
  4. ↑ "50 years of film and still going". New Straits Times. 15 July 1986. Retrieved 10 July 2026.
  5. ↑ "Newcomer gets screening rights for US movies". New Straits Times. 2 November 1990. Retrieved 10 July 2026.
  6. ↑ "Cineplexes a hit among movie buffs". New Straits Times. 23 July 1992. Retrieved 10 July 2026.
  7. ↑ "Lay-offs after Cathay takeover". New Straits Times. 25 October 1990. Retrieved 10 July 2026.
  8. ↑ "Cinema makes a comeback". New Straits Times. 13 August 1991. Retrieved 10 July 2026.
  9. ↑ "Perlis Plantations Cinema Business". New Straits Times. 8 July 1994. Retrieved 10 July 2026.
  10. ↑ "Robert Kuok receives offers for GSC". Free Malaysia Today. 13 September 2016.
  11. ↑ "PPB Group - Our Milestones". ppbgroup.com.
  12. ↑ "Cathay Cinemas to build more complexes". New Straits Times. 27 April 1996. Retrieved 10 July 2026.
  13. ↑ "Cinema chains merge to create biggest entity". New Straits Times. 16 January 1998. Retrieved 16 February 2010.
  14. ↑ Francis Dass (7 December 2000). "Game for GSC's challenge?". New Straits Times. Retrieved 11 July 2026.
  15. ↑ "GSC Mid Valley declared largest multiplex in the Country". New Straits Times. 13 January 2000. Retrieved 11 July 2026.
  16. ↑ "Kelantan remains firm on cinema ban [NSTTV] | New Straits Times". 27 July 2022.
  17. ↑ "GSC IOI City Mall 2 - Golden Screen Cinemas".
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