Wray Serna
 | This article contains promotional content. (August 2026) |
Wray Serna | |
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| Education | California College of the Arts (BFA); Parsons School of Design, Paris (extended studies) |
| Occupations | Fashion designer, entrepreneur |
| Years active | 2015–present |
| Known for | Founder of WRAY; co-founder and chief design officer of Cloth |
Wray Serna is an American fashion designer and entrepreneur based in New York City. She is the founder of WRAY, a size-inclusive women's clothing, swimwear, and accessories label, and is a co-founder and chief design officer of Cloth.
Early life and education
[edit]Serna earned a Bachelor of Fine Arts in fashion design from the California College of the Arts, where she also studied painting and drawing, and completed additional coursework at the Parsons School of Design in Paris.[1]
Career
[edit]After finishing her studies, Serna relocated to New York City, where she worked for Issey Miyake and interned with designer Rachel Comey before striking out on her own.[1] Earlier in her career she also co-founded a clothing line called Ambit. In 2015, Serna launched WRAY, a contemporary womenswear brand headquartered in New York, offering identical styles across sizes ranging from XXS to 6X.[1][2] Rather than grading up from a sample size, Serna developed the brand's fit standards by working directly with customers across the size range to gather body measurements.[2] The label described its aesthetic as "fine-art inspired," drawing on influences from sculpture and painting, and manufactured its garments through fair-trade, family-run facilities in countries including India, Hong Kong, and Peru. WRAY operated a retail storefront in the Lower East Side of Manhattan and became known for dressing a range of public figures over the following decade. Serna also went on to co-found Cloth, a company where she serves as chief design officer, working on a customer-profiling system intended to help retailers better understand shoppers' preferences. In March 2025, Serna announced on social media that WRAY would wind down operations, citing personal health challenges, and the brand's Manhattan store closed that June after a decade in business.[3][2] In a 2025 interview, Serna commented on a broader shift toward weight loss among plus-size influencers, attributing it to cultural pressure toward conformity and expressing support for continued body diversity within fashion.[4]
Recognition
[edit]Serna has been included on lists recognizing inspiring women in STEM fields, in connection with interdisciplinary design and materials work associated with the Fashion Institute of Technology.
Personal life
[edit]Serna has lived in Brooklyn, New York.
References
[edit]- 1 2 3 "Lula Meets: Wray Serna". Lula Magazine. 2021. Retrieved July 30, 2026.
- 1 2 3 Fenton, Kelsey (2025). "Fashion Brand Wray Is Closing — Why It's A Huge Loss For Plus-Size Shoppers". Refinery29. Retrieved August 5, 2026.
- ↑ "Why Wray's Curtain Call Won't End the Push for Size-Inclusive Fashion". Marie Claire. 2025. Retrieved July 30, 2026.
- ↑ del Guidice, Rachel (July 14, 2025). "Followers feel 'abandoned' as plus-size influencers embrace weight loss, blame Trump for cultural shift". Fox News. Retrieved August 5, 2026.