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// Workers AI · dad joke modeWhat did Shoot magazine say to the photographer? You're a shot above the rest.

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SHOOT
CategoriesTrade magazine
Frequencyprint: bimonthly Website: 24/7/365 ePubs: Daily & Weekly
PublisherDCA Business Media LLC
First issue1990; 36 years ago (1990)
CountryUnited States
Based inWestport, Connecticut
LanguageEnglish
Websitewww.shootonline.com
ISSN1055-9825 (print)
1074-5297 (web)

Shoot (stylized SHOOT) is a trade magazine for the advertising industry that was established in 1990 as Back Stage/Shoot, providing news and information about advertising agencies, executives, and creative advertising professionals.

History

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The magazine was established in December 1960 under the title Back Stage, in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling.[1][2] In 1986, Eaker and Zwerdling sold Back Stage to Billboard Publications.[3][4] In July 1990, BPI Communications split Back Stage into two separate weekly publications: Back Stage/Shoot, which focused on film and video production, and Backstage, which continued covering the performing arts. The latter adopted the subtitle "The Performing Arts Weekly", while the commercial-production publication was later shortened to Shoot.[5][6][7][8] In October 2005, BackStage redesigned its print and online publications.[2] Shoot was published by DCA Business Media LLC.[9]

References

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  1. Simonson, Robert (July 2, 2002). "Ira Eaker, Co-Publisher of Back Stage, Dead at 80". Playbill. ISSN 0551-0678. Archived from the original on August 11, 2025. Retrieved August 11, 2025.
  2. 1 2 Nestor, Frank (November 5, 2019). "The Actor's Bible Celebrates a Half-Century of Service". Backstage. ISSN 0005-3635. Archived from the original on August 12, 2025. Retrieved August 12, 2025.
  3. Jones, Kenneth (January 27, 2009). "Allen Zwerdling, Theatre Writer and Producer Who Co-Founded Back Stage, Dead at 86". Playbill. ISSN 0551-0678. Archived from the original on May 16, 2021. Retrieved May 16, 2021.
  4. "Back Stage co-founder Zwerdling dies". Variety. Associated Press. January 26, 2009. ISSN 0042-2738. Archived from the original on August 9, 2026. Retrieved August 9, 2026.
  5. "Eaker, 'Back Stage' Founder, Dies". Editor & Publisher. July 12, 2002. ISSN 1943-7234. Archived from the original on August 8, 2026. Retrieved August 8, 2026.
  6. Rothenberg, Randall (April 17, 1990). "THE MEDIA BUSINESS: Advertising; Back Stage Splits". The New York Times. ISSN 1553-8095. Archived from the original on July 27, 2018. Retrieved August 8, 2026.
  7. "A Life in the Theatre: Recalling 20 Years of Back Stage". Backstage. November 4, 2019. ISSN 0005-3635. Archived from the original on August 10, 2026. Retrieved August 10, 2026.
  8. Eaker, Sherry (March 25, 2013). "Dec. 2, 1960: The Curtain Rises on a Brand New Publication". Backstage. ISSN 0005-3635. Archived from the original on October 7, 2024. Retrieved August 10, 2026.
  9. "International Bibliography of Theatre & Dance with Full Text, Full-Text Subject Title List". EBSCO Information Services. Archived from the original on March 16, 2026. Retrieved March 16, 2026.
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