English Biscuit Manufacturers
 | |
| Formerly | Peek Freans Pakistan Limited (1965–1966) |
|---|---|
| Type | Private |
| Industry | Food processing Fast-moving consumer goods |
| Founded | 1965 in Karachi, Pakistan |
| Headquarters | Karachi, Pakistan |
Area served | Worldwide |
Key people | Zeelaf Munir (CEO) |
| Products | Biscuits, cookies, cakes |
| Brands | Peek Freans, Sooper, Gluco, Rio, Marie, Click, Peanut Pik, Saltish, Cake Up, Smile |
| Revenue |  Rs. 81 billion (US$290 million)[1] (2022) |
| Subsidiaries | Coronet Foods |
| Website | ebm |
English Biscuit Manufacturers (EBM), doing business as Peek Freans, is a Pakistani biscuits manufacturer based in Karachi.[2][3] EBM owns the Pied Piper trademark in Pakistan.[4]
History
[edit]English Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji.[5] In 1966, it was renamed as English Biscuit Manufacturers after a rebranding of its UK-based parent company, Associated Biscuits.[6] A few years later, Manji family sold its stake to Arag Group.[7]
In 1967, EBM began producing the Peek Freans biscuit in Pakistan.[6]
EBM also runs the Centre of Excellence to support rese and development in food technology, nutrition, biochemistry, and related fields.[6]
Brands
[edit]- Saltish (1968)
- Marie (1971)
- Chocolate Sandwich (1971)
- Lemon Sandwich (1973)
- Butter Puff (1974)
- Click (1976)
- Peanut Pik (1984)
- Zeera (1984)
- Gluco (1987)
- Party (1996)
- Sooper (1996)
- Rio (2003)
- Farm House Cookies (2011)
- Nan Khatai (2015)
- Chocolicious (2015)
- Jam Delight (2017)
- Cake Up (2018)
- Choco Bites (2019)
- Choco Lava (2019)
- Cake-UP Triple Chocolate (2019)
- Cake-UP Sandwich (2020)
- Sooper Soft Bakes (2021)[8]
References
[edit]- ↑ Niazi, Abdullah (17 September 2023). "Pakistan's candy kings". Profit by Pakistan Today.
- ↑ Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune. Retrieved 23 January 2024.
- ↑ Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
- ↑ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
- ↑ "MCA rejects EBM complaint". DAWN.COM. 29 December 2002.
- 1 2 3 "English Biscuit Manufacturers – Leading the way". Business Recorder.
- ↑ Iftikhar, Muhammad Omar (1 August 2023). "My Life, My Truth, and My Journey". Southasia Magazine.
- ↑ McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.