MTV Beats
 MTV Beats Logo | |
| Type | Television channel |
|---|---|
| Country | India |
| Broadcast area | International |
| Programming | |
| Language | Hindi |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | Viacom18 branding licensed from Paramount Networks EMEAA |
| History | |
| Launched | 9 October 2016 |
| Closed | 15 March 2025 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| DD Free Dish | LCN 820 |
| Streaming media | |
| Jio TV | India |
| JioCinema | India |
MTV Beats was an Indian pay television channel dedicated to showing Hindi music videos 24×7 with a focus on Bollywood for an audience between the ages of 15 and 30.[1] The channel was owned by Viacom18 under a license agreement with Paramount Networks EMEAA.[1] MTV Beats was discontinued on March 15, 2025.[2]
History
[edit]In September 2016, Viacom18 announced MTV Beats as a replacement for the Pepsi MTV Indies channel, with content migrated to the Internet. On 7 September 2016, MTV Beats began broadcasting featuring curated music playlists combined with themed shows and interactive features allowing public voting through the website, SMS and calls. In its second year of broadcasting, it recorded a 50% increase in viewership and the Blood Mein Hai Beat in collaboration with the Indian Red Cross Society.[3] (Beat in our blood) and organized a blood drive using the slogan. The channel used to select an "Artist of the Month" and got exclusive programming in his honor during the month.[4]
The channel ceased broadcasting on March 15, 2025.
References
[edit]- 1 2 "Viacom18 to launch Hindi Music channel MTV BEATS: MTV Indies moves". MediaNews4U. 7 September 2016. Retrieved 29 October 2023.
- ↑ Srivastava, Akansha (17 February 2025). "JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels". bestmediainfo.com. Retrieved 25 February 2025.
- ↑ www.ETBrandEquity.com. "As it reaches its second anniversary, MTV Beats witnesses 50% growth in viewership - ET BrandEquity". ETBrandEquity.com. Retrieved 29 October 2023.
- ↑ "Colors". www.viacom18.com. Retrieved 29 October 2023.
- Television stations in Mumbai
- Defunct music video networks
- Defunct television channels in India
- MTV channels
- Music television channels in India
- Television channels and stations established in 2016
- Viacom18
- 2016 establishments in Maharashtra
- 2025 disestablishments in India
- Television channels and stations disestablished in 2025