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ME+EM

From Wikipedia, the free encyclopedia

ME+EM
TypePrivately held company
IndustryFashion
Founded2009; 17 years ago (2009)
FounderClare Hornby
Headquarters
London, UK
Number of employees
380
Websitewww.meandem.com

ME+EM is a British fashion brand[1] that produces luxury clothing and accessories for women. It operates under a direct-to-consumer business model[2], retailing through its website and stores across the UK and the United States.

History

[edit]

ME+EM was founded by Clare Hornby[3] and Emma Howarth in 2007. The brand was initially called Pyjama Room and specialised in luxury loungewear for women[4].

In 2009 the brand was renamed ME+EM and expanded its offering to include ready-to-wear[5]. Emma Howarth left the business in 2012, while Clare Hornby remained as the brand's CEO[6]. In January 2018, the label opened its first retail store on New Cavendish Street in London, and its first concession in Selfridges in September[7].

In February 2024[8], ME+EM opened its first international store on Madison Avenue in New York City, before opening three more locations in the US: SoHo, NYC[9], East Hampton, NY[10], and Dallas, TX[11]. 2024 also saw the brand launch its debut swimwear collection, followed by expansion into other product categories, such as footwear and accessories[12].

In April 2026, ME+EM was awarded a Royal Warrant by Queen Camilla.[13]

In June 2026, the brand’s founder and CEO Clare Hornby was awarded an OBE for services to the fashion industry.[13] She was named in The King's Birthday Honours List, which was published on 12 June.[14]

Current Operations

[edit]

The company's head office is based in London, where it also has several store locations, including Chelsea, Belgravia, and a Marylebone flagship. Outside of London, ME+EM also has stores in Edinburgh, Scotland[15], Harrogate, North Yorkshire[16], Manchester, England[17] and Bath, Somerset[18].

References

[edit]
  1. ↑ Craik, Laura (30 April 2022). "Meet the woman who reinvented midlife dressing". The Telegraph. ISSN 0307-1235. Retrieved 18 November 2025.
  2. ↑ "British Direct-to-consumer Modern Luxury Fashion Brand ME+EM Raises £55m to Accelerate International Expansion – The London Business Journal". 22 March 2022. Retrieved 18 November 2025.
  3. ↑ "Clare Hornby". Highland Europe. Retrieved 18 November 2025.
  4. ↑ Spanier, Gideon (24 November 2014). "Growth Capital: ME+EM - How the Duchess's Breton top in a yacht race". The Standard. Retrieved 18 November 2025.
  5. ↑ "Q&A: CLARE HORNBY". Marylebone Journal. 20 August 2018. Retrieved 18 November 2025.
  6. ↑ Finnigan, Kate (10 September 2025). "Me+Em seduced the Princess of Wales. Now it's taking America". Financial Times. Retrieved 18 November 2025.
  7. ↑ Sheppard, Emma (5 September 2018). "Me + Em opens first concession". Drapers. Retrieved 18 November 2025.
  8. ↑ Hu, Zoe (28 February 2024). "First look: Me & Em opens first international store in New York". Drapers. Retrieved 18 November 2025.
  9. ↑ "Royal-Favorite Label ME+EM Has Arrived to Soho". Town & Country. 16 May 2024. Retrieved 18 November 2025.
  10. ↑ Style, Lisa Frohlich of Hamptons NY (22 July 2024). "ME+EM Continues Its U.S. Expansion with Two New Stores in Soho and East Hampton". Hamptons.com. Retrieved 18 November 2025.
  11. ↑ Smrekar, Melissa (5 March 2025). "Celeb-Loved British Luxury Women's Clothing Brand ME+EM Opens at Dallas' NorthPark Center". PaperCity Magazine. Retrieved 18 November 2025.
  12. ↑ Faithfull, Mark. "Female U.S. Professionals Boost ME+EM As Luxury Brand Keeps It Simple". Forbes. Retrieved 18 November 2025.
  13. 1 2 Zhang, Tianwei (13 June 2026). "King Charles Honors Charlotte Tilbury, Sandra Choi and Clare Hornby in 2026 Birthday List". WWD. Retrieved 30 July 2026.
  14. ↑ "Birthday Honours List 2026". GOV.UK. 12 June 2026. Retrieved 30 July 2026.
  15. ↑ Walker, Peter A. (8 September 2023). "Womenswear brand opens its biggest store to date in Edinburgh". businessInsider. Retrieved 30 July 2026.
  16. ↑ "ME+EM lands in Yorkshire with new store in Harrogate". Great British Life. 12 December 2025. Retrieved 30 July 2026.
  17. ↑ "Me+Em Opens First Manchester Store on King Street - King Street Manchester". 2 July 2025. Retrieved 18 November 2025.
  18. ↑ Reporter, Becky Feather (23 February 2026). "Luxury women's fashion brand ME+EM set to open a store in Bath". Bath Echo. Retrieved 30 July 2026.