Rakuten Advertising
(Redirected from Linkshare)
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| Type | Private |
|---|---|
| Industry | Internet marketing |
| Founded | New York, New York (1996) |
| Headquarters | New York, New York |
Key people | Yaz Iida, (President, CEO) |
| Products | Affiliate marketing |
| Website | www |
Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.
Acquisition
[edit]In 2005, Rakuten acquired LinkShare for US$425 million in cash,[1] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.
Rebranding
[edit]Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.[2]
References
[edit]- ↑ Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
- ↑ "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.
External links
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