// Workers AI · dad joke modeWhy did Tomas Roope go to the party? Because he was a root of all fun.
Tomas Roope (born 20 August 1969) is a British digital media designer. He is an Honorary Royal Designer for Industry,[1] , is in the BIMA Digital Hall of Fame,[citation needed] and has received an honorary doctorate from the University of Lincoln for his contribution to digital culture.[2]
In 1994 Roope co-founded the Antirom artist collective as a protest against "multi-mediocrity, ill-conceived point-and-click interfaces grafted onto repurposed old content and repackaged as multimedia."[citation needed] Their eponymous CD-ROM,[3] explored interactivity as an art form in its own right, inspiring many of the agencies that went on to form the UK digital industry centred around the Old Street roundabout.[4] As Brendan Dawes says of Antirom, “nothing was the same in the world of so called multimedia ever again”.[5]
The Antirom CD-ROM featured in The Barbican's Digital Revolution exhibition[6] as a significant milestone in the history of digital creativity.[7] Antirom continued until 1999 when Roope went on to co-found Tomato Interactive.
In 2007, Roope co-founded The Rumpus Room, a digital agency with a focus on co-creating immersive experiences with audiences. Clients included Lewis Hamilton, One Direction, Pet Shop Boys, Richard Curtis, Pharrell Williams, Coca-Cola, Nike and The X Factor.[8]
In 2016 Roope became the Group Creative Lead for Google ZOO in EMEA, leading a team of creative technologists solving problems for top clients and agencies using Google technologies.[9] His work included Fabricius, a hieroglyphics translator that uses machine learning to decode ancient Egyptian language.[10]
References
[edit]- ↑ Montgomery, Angus (2012-11-12). "Tom Roope and Brian Eno among new Royal Designers for Industry". Design Week. Retrieved 2020-09-02.
- ↑ "Honorary Graduates | Alumni Community | University of Lincoln". www.lincoln.ac.uk. Retrieved 2020-09-02.
- ↑ sass (2008-02-10). "Anti-rom". Mute. Retrieved 2020-09-03.
- ↑ Grafik. "Anti Heroes". Grafik. Retrieved 2020-09-02.
- ↑ "In the beginning there was Antirom | Digital Archaeology". Retrieved 2020-09-03.
- ↑ Pendrell, Luke (2014-07-03). "Digital Revolution (antirom)".
{{cite journal}}: Cite journal requires|journal=(help) - ↑ Campbell-Johnston, Rachel. "Here's something my robot made earlier — the new age of digital art". The Times. ISSN 0140-0460. Retrieved 2020-09-02.
- ↑ "#iamabroadcaster Preview: Tom Roope, The Rumpus Room | AIB". aib.org.uk. Retrieved 2020-12-04.
- ↑ "How Google Zoo is thinking about machine learning". Current Daily. 2018-02-23. Retrieved 2020-08-27.
- ↑ "Google launches hieroglyphics translator powered by AI". BBC News. 2020-07-15. Retrieved 2020-08-27.