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Watches and Wonders

From Wikipedia, the free encyclopedia
(Redirected from SIHH)
Watches and Wonders Geneva
Watches and Wonders Geneva 2023
StatusWatch exhibition
FrequencyAnnually
VenuePalexpo Convention Center
LocationGeneva
CountrySwitzerland
Years active2022 – present
Organized byWatches and Wonders Geneva Foundation (WWGF)
Websitewatchesandwonders.com

Watches and Wonders (formerly Salon International de la Haute Horlogerie)[1] is an annual trade show held at Palexpo in Geneva, Switzerland showing over 60 watchmaking houses. The expo is attended by watch industry professionals, journalists, enthusiasts, and collectors.[2]

In 2020 and 2021, the show was opened to the public for the first time in a virtual format. In 2022, three days of the event were made accessible to the public in person.

The 2025 edition welcomed 55,000 visitors, including nearly 1,600 journalists.[3][4]

Watches and Wonders also operated in China.

History

[edit]

Watches and Wonders Geneva Foundation (WWGF) is a successor to he Salon International de la Haute Horlogerie (SIHH), which dates back to 1991.

It was rebranded in 2019 in an effort to open the event to the wider public, and reflect an consumer appetite for more immediate information and media.[5][6][7] The first event was held in 2022.[8]

Exhibitors

[edit]

Exhibitors at Watches and Wonders Geneva 2026:[9]

Watches and Wonders Shanghai

[edit]

The Watches and Wonders Geneva Foundation (WWGF) brought its flagship event to Shanghai in 2020, 2021, 2023, and 2024, hosted at the West Bund Art Center.

  • The 2022 edition was cancelled due to the COVID-19 pandemic.
  • In 2024, the event was open to the public for several days, marking a first for the Chinese market.

The show featured two days for professionals and three days for public visitors, with strong attendance from younger audiences, 70% of public tickets were sold to visitors under 35.[10][11]

Watches and Wonders Hainan

[edit]

The Watches and Wonders Geneva Foundation (WWGF) brought its immersive exhibition to Hainan, China, from December 2, 2022, to February 28, 2023. The event took place in two different locations: International Duty Free Shopping Complex in Sanya and cdf Mall in Haikou.

This edition was open to the general public, offering a three-month immersive experience that blended watch exhibitions with interactive experiences.

The event coincided with the Chinese New Year festivities on January 22, 2023.[12][13]

Watches and Wonders Geneva Foundation

[edit]

Watches and Wonders Geneva Foundation (WWGF) was established in September 2022 [14] as a non-profit foundation. Its mission is to promote watchmaking expertise and craftsmanship around the world.[15]

WWGF was founded at the initiative of Rolex, Richemont, and Patek Philippe. It is governed by a foundation board chaired by Cyrille Vigneron (Cartier), with Claude Peny (Patek Philippe) as vice-chair.[16][17]

In 2024, three new members joined the board:[15] Chanel, Hermès, and LVMH. The board focuses on defining strategic and developmental directions.[18]

An exhibitor committee, composed of representatives from participating brands, oversees the proper conduct of the event and contributes to operational decisions.[14]

The CEO of WWGF, Matthieu Humair, leads a team of around 30 people.[19]

See also

[edit]

References

[edit]
  1. ↑ Watches & Wonders Geneva 2020 (Formerly SIHH) Is Canceled Until 2021 Ariel Adams, A Blog to Watch, February 27, 2020
  2. ↑ "Watches and Wonders Geneva 2026: 11 new brands join the event". Time and Watches | The watch blog. Retrieved 2025-11-13.
  3. ↑ "Affluence record à Watches and Wonders sur fonds de droits de douane". agefi.com (in French). 2025-11-13. Retrieved 2025-11-13.
  4. ↑ "The New York Times".
  5. ↑ "Breaking News: SIHH Rebrands As Watches & Wonders Geneva, Will Hold Public Events In City Center". Hodinkee. Retrieved 2026-08-05.
  6. ↑ Llewellyn, Tracey (16 October 2019). "SIHH rebrands as Watches and Wonders Geneva, welcoming the public in a bid to woo the 'now generation'". The Telegraph.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ "Breaking News: SIHH Rebrands As Watches & Wonders Geneva, Will Hold Public Events In City Center". Hodinkee. Retrieved 2026-08-05.
  8. ↑ Saraf, Nagendra (2026-02-28). Vintage Watch Collectors Guide. Notion Press. ISBN 979-8-90112-903-6.
  9. ↑ "Exhibiting Brands". Watches and Wonders. Retrieved 12 October 2025.
  10. ↑ "Jing Daily".
  11. ↑ "Exhibiting Brands". Watches and Wonders. Retrieved 12 November 2025.
  12. ↑ "europa star".
  13. ↑ "Exhibiting Brands". Watches and Wonders. Retrieved 12 November 2025.
  14. 1 2 "FH - Watches and Wonders Geneva Foundation". www.fhs.swiss. Retrieved 2025-11-13.
  15. 1 2 "Chanel, Hermès et LVMH rejoignent le Conseil de la Fondation Watches and Wonders". Bilan (in French). 2024-06-28. Retrieved 2025-11-13.
  16. ↑ "FH - Trois membres rejoignent la fondation WWGF". www.fhs.swiss. Retrieved 2025-11-13.
  17. ↑ swissinfo.ch, S. W. I. (2026-04-14). "Geneva watch fair expects record attendance". SWI swissinfo.ch. Retrieved 2026-08-05.
  18. ↑ "FH - Three members join the WWGF Foundation". www.fhs.swiss. Retrieved 2025-11-13.
  19. ↑ "Richemont".
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