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Petr Baron

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Petr Baron
Петр Барон
Baron on the cover of Forbes Magazine in 2023
Born (1980-11-28) 28 November 1980 (age 45)
CitizenshipBritish
Alma materCass Business School
OccupationsBanker
Entrepreneur
Angel investor
Children2

Petr Baron (born 28 November 1980) is a British banker and entrepreneur who is the current CEO of TBI Bank.[1][2][3][4] Baron has also been an early investor in several technology ventures.[5]

Early life

[edit]

Born in Moscow, Baron immigrated to the UK as a teenager, where he attended the Taunton School between 1994 and 1999.[6] In 2002, he earned a BSc degree in Investment and Financial Risk Management from Cass Business School.[7]

Career

[edit]

Prior to taking the helm at TBI, Baron held several board positions in the finance industry across Europe.[8] He has also made angel investments in multiple fintech ventures, including Silverbird, Finmap, Releva.ia, FintechOS, Lili, 3S Money, Swipe, ANNA Money, and Myos.[9][10][11]

VAB Bank

[edit]

Baron joined the Supervisory Board of Ukrainian VABank in 2003.[12] Later, he was appointed as the CEO and Chairman of the bank,[13] which was subsequently rebranded as VAB Bank.[14][15] During his tenure, all nine companies in the VAB Group merged into a unified financial services supermarket in Ukraine,[16][17] VAB Bank emerged as one of the most technologically advanced brands in Ukraine, and Baron was recognized as a prominent figure in the country's banking industry.[18][14]

In 2008, Baron participated as a judge in two seasons of the local edition of the television program "Dragons’ Den" - known as "Business Sharks" in Ukraine.[19][20]

In 2011, there was a change in ownership of VAB Bank,[21] and due to a difference of opinions, Baron resigned from his position.[22][23]

TBI Bank

[edit]

Baron joined TBIF Financial Services in 2012 as Vice President of Strategy,[3] following the company's acquisition of the Bulgarian branch of Nova Ljubljanska Banka (NBL), which was subsequently rebranded as TBI Bank.[24] During his tenure, the Kardan Group, which owned TBIF, decided to divest its financial business. Baron played a crucial role in the 2016 acquisition of TBIF by the Latvian 4Finance Group.[25]

In 2016, Baron assumed the role of CEO at TBI, a consumer lending bank with operations in Bulgaria, Romania, Greece, Germany, and Lithuania.[26][27][4][28] Under his leadership, TBI became one of the most profitable banks in Southeastern Europe.[29] In January 2023, Baron was featured on the cover of the Romanian edition of Forbes Magazine, where he shared his personal and TBI's story.[28]

Personal life

[edit]

Petr Baron lives in London with his wife and two sons. He is also an avid art collector and dog enthusiast.[30][31]

References

[edit]
  1. ↑ "Petr BARON personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2023-06-15.
  2. ↑ "Petr Baron". Wißelbanck. Retrieved 2023-04-30.
  3. 1 2 Capital.bg (11 May 2019). "Питър Барон: Укрепването на пазарни дялове ще продължи да бъде предизвикателство" [Petr Baron: Strengthening market share will continue to be a challenge]. www.capital.bg (in Bulgarian). Retrieved 2023-04-30.
  4. 1 2 "TBI Bank further strengthens its presence in Europe by entering the Lithuanian market – AdHugger". 17 March 2021. Retrieved 2023-04-30.
  5. ↑ Journal, Romania (2023-03-01). "Ukrainian startup Finmap raised EUR 1 M from SMOK Ventures, tbi bank's CEO and other investors". The Romania Journal. Retrieved 2023-04-30.
  6. ↑ "OT Review - August 2009 by David Bridges - Issuu". issuu.com. 19 November 2009. Retrieved 2023-05-05.
  7. ↑ "Барон Пётр Юрьевич - банкир: должность, место работы, карьера в 2023 году". www.prostobank.ua. Retrieved 2023-04-30.
  8. ↑ "Petr Baron". FintechOS Leap. 2021-09-05. Retrieved 2023-04-30.
  9. ↑ Cristian, Deniza (2023-03-01). "Ukrainian startup Finmap raised EUR 1 million from SMOK Ventures, tbi bank's CEO and other investors". Business Review (in Romanian). Retrieved 2023-04-30.
  10. ↑ "Ukrainian startup Finmap raised 1 million euro from SMOK Ventures, tbi bank's CEO and other investors to expand and strengthen its international presence". doingbusiness.ro. Retrieved 2023-04-30.
  11. ↑ "Swipe.bg привлече 1 млн. лв. финансиране". www.economy.bg. Retrieved 2023-04-30.
  12. ↑ "Петр Барон назначен Председателем Правления VAB Банка". korrespondent.net (in Russian). Retrieved 2023-04-30.
  13. ↑ "П.Барон назначен председателем правления VAB Банка" [P. Baron was appointed Chairman of the Management Board of VAB Bank.]. РБК-Украина (in Ukrainian). Retrieved 2023-04-30.
  14. 1 2 "INTERVIEW: VAB Bank - the iBank of Ukraine". www.intellinews.com. 2008-05-28. Retrieved 2023-04-30.
  15. ↑ "Петр Барон". www.kommersant.ru (in Russian). 2008-03-25. Retrieved 2023-04-30.
  16. ↑ "Інформаційний портал про нерухомість". commercialproperty.ua. Retrieved 2023-04-30.
  17. ↑ forinsurer.com. "Универсальная финансовая группа "VAB Group" переходит на новую модель продаж". forinsurer.com (in Ukrainian). Retrieved 2023-04-30.
  18. ↑ "Оглашены лауреаты Тринадцатой общенациональной программы "Человек года - 2008"". Интерфакс-Украина (in Russian). Retrieved 2023-04-30.
  19. ↑ "Шестой сезон программы "Акулы бизнеса" :: TRISTAR.com.ua". tristar.com.ua. Retrieved 2023-04-30.
  20. ↑ Акулы бизнеса (март 2008), 14 January 2010, retrieved 2023-04-30
  21. ↑ Dengi.ua (2011-01-28). "ВиЭйБи Банк сменит владельца". Dengi.ua (in Russian). Retrieved 2023-04-30.
  22. ↑ Administrator (28 November 2011). "Наблюдательный совет VAB Банка принял решение назначить Председателем Правления Дениса Мальцева". G-news - новости цифрового мира (in Russian). Retrieved 2023-04-30.
  23. ↑ "Иво Георгиев: "VAB имеет хорошую платформу для развития и потенциал, но сегодня банку важно не стать заложником конфликта акционеров"". РБК-Украина (in Ukrainian). Retrieved 2023-04-30.
  24. ↑ "UPDATE 1-Slovene NLB bank sells its Bulgaria branch". Reuters. 2011-04-06. Retrieved 2023-04-30.
  25. ↑ "4Finance Completes Purchase of TBI Bank in Bulgaria". www.businesswire.com. 2016-08-11. Retrieved 2023-05-01.
  26. ↑ "Bulgaria, Romania-active TBI Bank enters German market in partnership with Raisin". seenews.com. 5 July 2018. Retrieved 2023-05-05.
  27. ↑ Kuzmanova, Viktoria (2021-03-18). "TBI Bank expands digitally throughout Europe". TheRecursive.com. Retrieved 2023-05-05.
  28. 1 2 Romania, Forbes (2022-12-23). "Contra curentului - Forbes.ro". Forbes Romania (in Romanian). Retrieved 2023-04-30.
  29. ↑ "Bulgaria's TBI Bank posts 33% jump in 9-mo net profit". seenews.com. 20 December 2022. Retrieved 2023-04-30.
  30. ↑ "Собирательные образы. Восемь влиятельных коллекционеров современного украинско". ФОКУС (in Russian). 2012-02-27. Retrieved 2023-04-30.
  31. ↑ "Important financial lessons for your kids". dad.ceo. Retrieved 2023-04-30.
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