// Workers AI · dad joke modeWho's Hyemin Lee? Lee-gend in her own right?
Lee Hye-min | |
|---|---|
이혜민 | |
| Born | May 1984 (age 42) Seoul, South Korea |
| Education | Korea University (BA) |
| Occupation | Business executive |
| Employer | Finda |
| Title | CEO of Finda (2015–present) |
Lee Hye-min (Korean: 이혜민; born May 1984) is a South Korean entrepreneur. She is co-CEO of Finda, a financial technology company she co-founded in 2015. Previously, Lee founded Glossybox, People & Co., and served as president of Noom Korea.[1][2]
Early life and education
[edit]Lee was born in May 1984 in Seoul, South Korea.[2] Lee graduated from Korea University in 2007 with a Bachelor's degree in Spanish and Spanish Literature.[3] She participated in an exchange program at the Pontifical Catholic University of Chile.[4]
Career
[edit]2007–2015
[edit]In 2007, Lee became a project manager at STX Corporation.[2]
In 2011, while working at Rocket Internet, she created Glossybox Korea,[5] a subscription-based beauty service delivering cosmetic samples.[6][7] In 2012, she founded People & Co., an e-commerce platform delivering baby foods and products.[8][9]
From 2012 to 2015, Lee served as President of Noom Korea, the Korean subsidiary of the health technology company Noom.
Lee became a venture advisor at 500 Global in 2016.[10]
2015–present: Finda
[edit]In 2015, Lee co-founded Finda with Park Hong-min, whom she had met through 500 Global.[2] The inspiration for Finda came from Lee's personal experience as a freelancer when she was repeatedly rejected for jeonse (전세) housing loans by traditional banks due to her employment status, despite having sufficient income and creditworthiness.[1]
By 2024, Finda had raised 64.4 billion won (approximately US$46.5 million) in funding from JB Financial Group, 500 Global, and other investors.[2][11] The company had established partnerships with over 70 financial institutions and offered comparison services for more than 300 loan products.[2]
Personal life
[edit]Lee is married and has one child as of August 2025.[10]
References
[edit]- 1 2 "[Who Is ?] 이혜민 핀다 대표이사". Business Post (in Korean). November 23, 2023.
- 1 2 3 4 5 6 "[아주초대석] 이혜민 핀다 대표는". Ajunews (in Korean). March 27, 2024.
- ↑ "[Who Is ?] 이혜민 핀다 대표이사". Business Post (in Korean). November 23, 2023.
- ↑ "Hyemin Lee - Serial entrepreneur, CEO and Co-founder of Finda". LinkedIn.
- ↑ Crook, Jordan (2016-10-21). "Talking diversity, going global at the TC Meetup + Pitch-off in Seoul". TechCrunch. Retrieved 2025-08-04.
- ↑ "[이프온리] 스타트업 부부 천사 '이혜민·황희승'". ZDNet Korea (in Korean). January 17, 2019.
- ↑ "박홍민·이혜민 핀다 공동대표". Forbes Korea (in Korean). October 26, 2021.
- ↑ "[이필재의 CEO 스토리] '금융 쇼핑' 개척한 이혜민 핀다 공동대표". Econotelling (in Korean). December 7, 2022.
- ↑ "[차세대리더-IT·스타트업] 이혜민 핀다 공동대표". Sisajournal (in Korean). October 18, 2022.
- 1 2 "[스타트업] 대표, 엄마, 아내로서 이혜민 핀다 창업가". Chosun Ilbo (in Korean). November 23, 2021.
- ↑ "Finda attracts $37 mil. investment from JB Financial, 500 Global - The Korea Times". www.koreatimes.co.kr. 2023-07-27. Retrieved 2025-08-04.