KMSG-LD

For the former KMSG, see KFRE-TV.

KMSG-LD

Fresno, California United States
Channels	Digital: 29 (UHF) Virtual: 39
Programming
Affiliations	39.1: LATV for others, see § Subchannels
Ownership
Owner	Cocola Broadcasting Companies, LLC
Sister stations	KGMC
History
Founded	September 6, 1995
First air date	September 29, 1999 (1999-09-29)
Former call signs	K09XA (1999) K55IM (1999–2001) KMSG-LP (2001–2012)
Former channel numbers	Analog: 55 (UHF, 1999–2006), 39 (UHF, 2006–2012) Digital: 39 (UHF, 2012–2019) Virtual: 43 (2019–2020), 53 (2020–2025)
Former affiliations	Shop at Home (1999–2008) Azteca América (2008–2020, primary; 2020–2022, 43.2) MyNetworkTV (2020–2025)
Technical information
Licensing authority	FCC
Facility ID	65762
Class	LD
ERP	15 kW
HAAT	622.9 m (2,044 ft)
Transmitter coordinates	36°44′45.2″N 119°17′2.4″W
Links
Public license information	LMS

KMSG-LD (channel 39) is a low-power television station in Fresno, California, United States, affiliated with LATV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.

History

KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.

On December 31, 2022, Azteca América ceased operations.

Newscasts

When KMSG took on the MyNetworkTV affiliation, the station aired an edition of Action News at 8 p.m. weeknights produced by ABC O&O KFSN-TV, which previously aired on KAIL. The newscast was canceled in December 2021 and the station aired NewsNet for three months following. In April 2022, MyTV53 News @ 8 debuted with anchor and news director Austin Reed. This was the first attempt for the station to produce its own newscast; however by early 2024, the newscast ended.

Technical information

Subchannels

The station's signal is multiplexed:

Subchannels of KMSG-LD

Channel	Res.	Short name	Programming
39.1	480i	LATV	LATV
39.3		CBN	CBN News
39.4		OAN	One America Plus
39.5		NOWNEWS	[Blank]

Former rebroadcasters

• KFAZ-CA 8 Visalia
• KMCF-LP 35 Visalia
• KBID-LP 31 Fresno