Indus OS
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| Formerly | OS Labs Technology (India) Private Limited |
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| Type | Private |
| Founded | 2013 |
| Headquarters | Office-2, Floor 4, Wing B, Block A, Salarpuria Softzone, Bellandur Village, Varthur Hobli, Outer Ring Road, , |
Key people | |
| Products | Indus OS, App Bazaar |
| Parent | PhonePe (2022–present) |
| Website | www |
Indus OS is an Indian smartphone application and content discovery platform based on Android, with the aim to unify users, developers and smartphone brands on a single platform and to create an Indian smartphone ecosystem. It was originally a custom Android distribution, but switched to an app store in 2019.[1]
The platform is addressing the low smartphone adoption, content consumption and linguistic challenges of Indian markets.[2] The contextual integration provides India's service and content providers a platform to seamlessly distribute their content & services and engage with India's ever-growing smartphone users.[3]
The company is catering to 10 crore+ users[4] and has partnered with OEMs like Samsung, Karbonn, Micromax and 9 other Indian OEMS.
The company's app marketplace, Indus App Bazaar is the largest Indian app store. It has powered Samsung's default app store, Galaxy Store since 2019.[5]
About
[edit]First touch OS
[edit]Indus OS was initially known as "First Touch OS". In May 2015, Micromax Informatics started shipping the latest version (Unite 3) of its Unite series smartphones with Firstouch OS.[6]
In December 2015, Firstouch announced a collaboration with the Government of India's Ministry of Electronics and Information Technology previously known as the Department of Electronics and IT (DeitY) to introduce text-to-speech technology in regional languages.[7]
Indus App Bazaar
[edit]The Indus App Bazaar is India's largest app store. It is available in 12 Indian languages namely Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada & English .[8]
The product provides various tools to app developers for distribution and promotions along with data insights for targeting and performance analysis.[9] The app store focuses on providing the users with a personalised and localised experience with rich user interface for smooth discovery of apps and content.[10]
References
[edit]- ↑ Vardhan, Gyan. "PhonePe-owned Indus Appstore co-founder Akash Dongre steps down". Entrackr. Retrieved 4 July 2026.
- ↑ Aanchal Ghatak, "Indus AppBazaar addressing challenges like language support, content: Rakesh Deshmukh"
- ↑ Wisdom, Crypto (2024-02-21). "Walmart backed PhonePe launches Indus Appstore rival for Google Play Store in India". Smart Crypto Wisdom. Retrieved 2024-02-21.
- ↑ Sangani, Priyanka (10 September 2020). "Indus App Bazaar crosses 100 million users in India". The Economic Times.
- ↑ Danish Khan, "Samsung steps up software localisation game; inks app store deal with IndusOS"
- ↑ Harichandan Arakali, "India's Micromax Taps Startup FirsTouch For Android In 10 Regional Languages"
- ↑ Smart CEO, "Indus OS"
- ↑ Financial Express, "Indus OS: A platform for apps in Indian languages"
- ↑ "A Real Portal Leading You to an Exciting Future of Your App". Indusos. 2020-08-20. Retrieved 2020-09-22.
- ↑ Tushar Mehta, "How Indus App Bazaar is hyper-localizing mobile apps with Indic languages: Interview with Rakesh Deshmukh"