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Good Smile Company

From Wikipedia, the free encyclopedia
(Redirected from Good Smile)
Good Smile Company, Inc.
Native name
株式会社グッドスマイルカンパニー
Kabushiki gaisha Guddo Sumairu Kanpanī
TypePrivate
IndustryVideo games, hobby goods, figures
FoundedMay 1, 2001; 25 years ago (2001-05-01)
FounderAki Takanori
HeadquartersAkiba CO Building, 3-16-12 Sotokanda, Tokyo, Japan
ProductsNendoroid, Figma
Websitegoodsmileus.com

Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo-sumairu-kanpanī; also known as GSC or Good Smile) is a Japanese video game developer and hobby product manufacturer headquartered in Chiyoda, Japan. It was formed in May 2001 as an event management and talent company by corporate executive Takanori Aki. The company's products include that of the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, it is also known for its racing team, Good Smile Racing.

History

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Corporate executive Aki Takanori founded the company in May 2001.

Good Smile Company was founded by Aki Takanori in May 2001 as an event management and talent company.[1] The company began working with Max Factory on hobby related products which would soon become the main focus of the company. It is now primarily involved in the planning, production, manufacturing and sales of markets accessories, figures and toys.[2]

The company's attempt to sue its former executives in 2020 was met with a counter-lawsuit, which notably alleged that Good Smile Company invested in 4chan.[3][4] This claim was later confirmed in a partnership agreement that was obtained through the Freedom of Information Act, revealing that Good Smile Company invested $2.4 million and acquired a 30% share when Hiroyuki Nishimura purchased 4chan for $8 million in 2015.[4][5] Following significant media coverage, the company would publish a statement that its relationship with 4chan was limited and severed in June 2022.[6]

In August 2025, the company temporarily halted its US shipments due to tariffs imposed by the US government as well as the US cancelling tariff exemptions for packages worth less than US$800.[7][8] In 2026, it was announced that Good Smile Company was collaborating with Crypton Future Media to develop the video game Hatsune Miku: Starry Party, which is scheduled to release in 2027.[9]

Products

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Good Smile company has produced multiple video games, including Touhou LostWord,[10] Smile of the Arsnotoria,[11] Jigokuraku: Paradise Battle,[12] Dark Auction,[13] and Hatsune Miku: Starry Party,[9] among others.

Good Smile Company sells a variety of products with a focus on PVC character figurines. Most products are based on characters from anime, manga, and video games. The Nendoroid line of figures feature stylized chibi designs,[14] while Figma figures have higher levels articulation.[15][16]

Good Smile Racing

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A Lamborghini Murciélago Good Smile Company itasha depicting Hatsune Miku

Takanori Aki began motorsport as a sponsor at 2007 Rally Japan. Good Smile debuted a racing company in Summer 2008, serving as a title sponsor for Studie GLAD Racing, a team managed by BMW, Studie AG, and GLAD Japan. Good Smile Racing is known for its itasha cars, particularly those featuring Hatsune Miku. Good Smile went from being a sponsor to managing the team in 2009 after Studie AG withdrew from Super GT.[17]

Good Smile Racing collaborated with Cox Speed Incorporated for the 2010 season. Studie AG returned as a partner in 2011 and Ukyo Katayama became the team's sporting director. The team won its first race in 2011 at Sepang International Circuit and won its second victory three months later at Fuji Speedway. They ultimately won the GT300 Championship.[17]

For the 2019 24 Hours of Spa, they partnered with Type-Moon (as Type-Moon Racing), TRIGGER, and German racing team Black Falcon to field three Mercedes-AMG GT GT3 cars with Hatsune Miku, Fate, and Promare liveries.[18][19] Maro Engel drove the Promare-themed car to pole position and would eventually finish third alongside his teammates, while the Hatsune Miku-themed car would finish third in the Silver class.[20][21]

References

[edit]
  1. ↑ 会社案内 (in Japanese). Good Smile Company. Archived from the original on November 10, 2011. Retrieved November 15, 2011.
  2. ↑ Davis, Charlotte (July 30, 2025). "Good Smile Company moves into the gashapon market after acquiring capsule toy manufacturer". Essential Japan. Archived from the original on October 3, 2025. Retrieved March 9, 2026.
  3. ↑ Carpenter, Nicole (September 15, 2021). "Nendoroid toymaker sued by former execs over 'over-sexualized anime figures'". Polygon. Archived from the original on September 16, 2021. Retrieved September 22, 2021.
  4. 1 2 Ling, Justin (March 29, 2023). "How a Major Toy Company Kept 4chan Online". Wired. ISSN 1059-1028. Archived from the original on March 2, 2024. Retrieved March 9, 2026.
  5. ↑ Carpenter, Nicole (March 30, 2023). "Collectible toymaker Good Smile has secretly financed 4chan for years". Polygon. Archived from the original on March 30, 2026. Retrieved March 9, 2026.
  6. ↑ "一部報道について / Comment on some media articles". GOOD SMILE COMPANY (in Japanese). April 7, 2023. Archived from the original on March 11, 2026. Retrieved February 1, 2026.
  7. ↑ Tan, Melvyn (August 26, 2025). "Good Smile Company Announces Temporary Suspension of US Shipments". Archived from the original on August 29, 2025. Retrieved March 9, 2026.
  8. ↑ Tan, Melvyn (April 24, 2025). "Good Smile Hits Pause on US Pre-orders Due to Tariff Situation". Archived from the original on September 6, 2025. Retrieved March 9, 2026.
  9. 1 2 Mateo, Alex (July 4, 2026). "Hatsune Miku Nendoroid Starry Party Game Announced for Switch 2, PC". Anime News Network. Retrieved July 6, 2026.
  10. ↑ "Good Smile Company, Inc". MobyGames. Archived from the original on July 8, 2026. Retrieved July 6, 2026.
  11. ↑ "Nitroplus Announces Warau Ars Notoria Smartphone Game for 2020". Anime News Network. September 3, 2019. Archived from the original on July 14, 2026. Retrieved July 6, 2026.
  12. ↑ Hodgkins, Crystalyn (December 21, 2024). "Hell's Paradise: Jigokuraku Gets Survival RPG for Smartphones, PC in 2025". Anime News Network. Archived from the original on December 28, 2024. Retrieved May 11, 2025.
  13. ↑ "Rika Suzuki, Kohske's Dark Auction: Hitler's Estate Game Streams Story Trailer". Anime News Network. June 13, 2025. Retrieved July 6, 2026.
  14. ↑ "Frieren and Fern Nendoroids Now Available for Pre-Order". Epicstream. December 22, 2023. Archived from the original on July 29, 2026. Retrieved July 6, 2026.
  15. ↑ Barder, Ollie. "Figma Guyver 1 Ultimate Edition Toy Review: Thoroughly Superb". Forbes. Archived from the original on July 9, 2026. Retrieved July 6, 2026.
  16. ↑ "Posable King Tut Figure Looks Real Enough to Curse You". Nerdist. October 29, 2021. Archived from the original on July 12, 2026. Retrieved July 6, 2026.
  17. 1 2 O’Connell, R. J. (July 16, 2021). "Goodsmile Racing, 100 Races & Counting". Archived from the original on December 3, 2025. Retrieved July 6, 2026.
  18. ↑ "「Fate」「プロメア」「初音ミク」デザインのマシンが「スパ24時間」を走る！ "グッスマ"が「Black Falcon」のアートディレクションを担当". Car Watch (in Japanese). July 22, 2019. Archived from the original on July 29, 2019. Retrieved July 29, 2019.
  19. ↑ Rhino (December 3, 2025). "Hatsune Miku GT Project "figma Racing Miku 2025Ver." Designed by Popular Illustrator Kei Mochizuki, Featuring a Vibrant and Lively Sculpt!". 玩具人 TOY PEOPLE (in Japanese). Retrieved March 9, 2026.
  20. ↑ Kilshaw, Jake (July 26, 2019). "Engel Pips Vanthoor to 24H Spa Pole". Sportscar365. Archived from the original on July 26, 2019. Retrieved July 30, 2019.
  21. ↑ Kilshaw, Jake (July 28, 2019). "GPX Porsche Wins Rain-Affected 24H Spa". Sportscar365. Archived from the original on July 30, 2019. Retrieved July 30, 2019.
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