Edge Rewrite
// HTMLRewriter · presentation

This page was redesigned at the edge.

Cloudflare fetched the original article and streamed it through HTMLRewriter to apply an entirely new visual system without rebuilding the source page.

// request.cf · coarse context

A page that knows where it met you.

Only coarse request metadata is shown. This demo does not display or persist visitor IP addresses.

Country
US
Cloudflare location
CMH
Connection
HTTP/2
Language
Not provided

Ray ID: a43d3db6f99334fc

Jump to content

// Workers AI · dad joke modeWhy "Fight Back! with David Horowitz" go to therapy? It had a lot to fight about.

From Wikipedia, the free encyclopedia

Fight Back! with David Horowitz
Also known as
  • California Buyline (1976–1977)
  • Consumer Buyline (1977–1980)
GenreConsumer information
Created byDavid Horowitz
Directed byGlen Swanson
Presented byDavid Horowitz
Opening theme"Fight Back! Theme", sung by Steve Donn (1985–1992)
Ending theme"Fight Back! Theme", sung by Steve Donn (1985–1992)
Country of originUnited States
Original languageEnglish
No. of seasons16
No. of episodes582 (including California/Consumer Buyline)
Production
Executive producerDavid Horowitz
Producers
Production locationLos Angeles, California
Editors
  • Steve Purcell
  • Rich Thorne
Camera setupBob Betzner
Running time30 minutes
Production companiesConsuming Media, LTD.
Original release
NetworkFirst-run syndication
ReleaseSeptember 20, 1976 (1976-09-20) –
1980 (1980)
ReleaseFebruary 11, 1980 (1980-02-11) –
1992 (1992)
Related
  • Consumer Buyline
  • Money Tonight (special news segments aired from 1994 to 1995)

Fight Back! with David Horowitz was a weekly consumer advocate television show that ran from 1976 to 1992.[1] The show, hosted by David Horowitz, informed consumers about corporations and other big businesses whose products were of poor quality.[2] The format of the show allowed for some humorous segments, such as allowing people to send in photos of unintentionally funny signs. In 1987, the show was awarded best public affairs series for a network station and Horowitz also received a regional Emmy for host/moderator.[3]

History

[edit]

Fight Back! originated as a weekly program on KNBC in Los Angeles called California Buyline, which premiered in September 1976, and was retitled Consumer Buyline for its second season. The program was created and hosted by KNBC consumer advocacy reporter and editor David Horowitz. After achieving high ratings locally during its first season, Consumer Buyline entered limited national syndication in January 1978, and began appearing on the other NBC owned-and-operated stations–at the time located in New York, Washington, D.C., Cleveland, and Chicago.

In January 1980 Westinghouse Broadcasting's Group W Productions unit purchased the production and syndication rights to Consumer Buyline, and in February 1980, the pilot episode of Fight Back! With David Horowitz was broadcast. As explained in a news article, Fight Back! was the same show as Consumer Buyline, but with a "larger budget." The pilot episode featured a segment shot in North Carolina, as well as a commercial challenge of a Volkswagen Rabbit. Fight Back! formally replaced Consumer Buyline in September 1980.[4]

After the television show wrapped, David Horowitz continued work under the Fight Back! banner. Since 2013 the Fight Back! brand has been owned and operated by David Horowitz's daughter Amanda Horowitz, who has continued the work after her father's 2019 death.[5]

References

[edit]
  1. ↑ Weinstein, Steve (August 22, 1992). "KNBC Drops Horowitz, Consumer Unit Television: The veteran Channel 4 reporter presents his final report after the station declines to renew his contract". Los Angeles Times. Retrieved July 1, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. ↑ "Video Quixote Crusades For Consumers," Jay Arnold, The Press-Courier - Sep 22, 1981.
  3. ↑ Aleene MacMinn, "In 39th Annual LA Ceremonies KCBS, KNBC Garner 12 Emmy Awards," Los Angeles Times, May 18, 1987.
  4. ↑ Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 155. ISBN 978-0823083152. Retrieved 22 March 2020.
  5. ↑ "About Us – FIGHT BACK!®". Archived from the original on 2024-04-03. Retrieved 2020-06-28.
[edit]